Getting ead in life is easier than you think. Every day you're going to be faced with a hundred things that you could potentially go do. And your job is to pick the one thing that actually matters because out of those hundred things, it's really only actually going to be one or two things that actually matter.
在生活中获得优势比你想象的要容易。每一天你都会面对一百件事情你都有可能去做。而你的任务是挑出那件真正重要的事因为在这一百件事情中，真正重要的其实只有一两件那才是真正重要的。
When you had that third failure in a row, did you think, I need to pack this in? Never. Why not? I don't ever give up. I mean, I'd have to be dead or completely incapacitated. Most people quit too early, chase too many things, and spend their best years working on things that never build real wealth.
当你连续第三次失败时，你有没有想过，我需要放弃这个？从来没有。为什么没有？我从不放弃。我的意思是，除非我死了或完全丧失行动能力。大多数人放弃得太早，追求太多东西，把他们最好的年华花在那些永远无法创造真正财富的事情上。
The morale to my life, don't quit at age 65. Maybe your boat hasn't come in yet. Mine hasn't. If you're quiet quitter, you're a loser. And every year that you stay stuck in that cycle makes it harder to build the freedom and life you actually want.
我人生的士气，别在65岁就放弃。也许你的船还没靠岸。我的也还没。如果你是个安静辞职者，你就是个失败者。你困在这个循环里的每一年都会让你更难建立自由和你真正想要的生活。
So, in the next 3 hours, you'll learn the habits, skills, and money rules that will help you get ead and build lasting wealth. If you've been here before, drop a hashtag believe in the comments below so I can feature you here in a future video.
所以，在接下来的3个小时里，你将学到那些习惯、技能和金钱法则，它们将帮助你出人头地并建立持久的财富。如果你以前来过这里，在下方评论区留下标签“相信”这样我就能在未来的视频中展示你。
And if you're new, welcome to Believe Nation, the only channel that helps you believe in yourself daily, one video at a time. I believe outworking the people around you still works and it's never been easier to do.
如果你是新人，欢迎来到“相信国度”，唯一一个帮助你每天相信自己的频道，一次一个视频。我相信，比周围的人更努力依然有效而且现在做起来从未如此容易。
Need to work super hard. And I mean, if you do the simple math, you say like, okay, if somebody else is working 50 hours and you're working 100, you'll get twice as done as much done in the course of a year as the as the other company.
需要超级努力地工作。我的意思是，如果你做个简单的计算，你会说，好吧，如果别人工作50小时而你工作100小时，一年下来你能完成的工作量会是别人的两倍比起另一家公司。
If you don't work hard every single day, you will perish. Gallup found that full-time American employees worked 42.9 hours a week in 2024, down from 44.1 in 2019. I begin each morning by doing my highest priority work first.
如果你不是每一天都努力工作，你就会被淘汰。盖洛普发现，美国全职员工在2024年每周工作42.9小时，低于2019年的44.1小时。我每天早上先做优先级最高的工作。
I have a very clear priority list and I start from the highest priority work first. Before I even get to work, my day is already a success. If it's not in the calendar, it won't get done.
我有一个非常清晰的优先级清单并且我从优先级最高的工作开始做起。还没开始工作，我的一天就已经很成功了。如果不在日历上，就不会去做。
It's not really a priority, right? You have to make sure that it's in your plan. It's in your day. That gap is 62 hours a year. And that's a new skill, a finished project, or the side business that you keep saying that you're going to start one You have to prioritize your time really carefully.
这其实不算优先事项，对吧？你必须确保它已列入你的计划中。它就在你的一天里。这个差距是每年62小时。而这是一项新技能，一个完成的项目，或者你一直说要做的副业，你说过要开始做一件事你必须非常仔细地优先安排你的时间。
The way that I found to stay focused, be productive, and not get distracted is one by auditing my time so that I know one, what I'm supposed to be working on, and then two, that at the end of any task, I'm going to reflect back on how long it took me, how much time did I spend on task.
我找到的保持专注、高效且不受干扰的方法就是审核自己的时间这样我就知道第一，我应该做什么，然后第二，在任何任务结束时，我会回顾它花了多长时间，我在任务上花了多少时间。
So, here's how a true workaholic actually works. Jensen Huang runs Nvidia and he works seven days a week. The reason goes back to 1996 when the company came one chip away from dying.
所以，一个真正的工作狂实际上是这样工作的。黄仁勋经营着英伟达，每周工作七天。原因要追溯到1996年，当时公司距离倒闭只差一款芯片。
You're getting ready to ship the Revo 128 and you guys have about six months of cash left. In 1993, three engineers sat in a Denny's in San Jose and started a company with $40,000.
你们正准备出货Revo 128，而你们只剩下大约六个月的现金了。1993年，三位工程师坐在圣何塞的一家Denny's餐厅里用4万美元创办了一家公司。
Jensen Hang was one of them. Chris Malachowski and Curtis PM were the other two. They made graphic chips and for the first three years they made them badly. At the time that we started the company in 1993, we were the only consumer 3D graphics company ever created.
黄仁勋是其中之一。另外两位是Chris Malachowski和Curtis PM。他们制造图形芯片而在最初的三年里，他们做得并不好。在我们1993年创办公司的时候，我们是唯一一家曾经创建过的消费级3D图形公司。
By the time that we realized we had gone down the wrong road, Microsoft had already rolled out DirectX, it was fundamentally incompatible with Nvidia's architecture. 30 competitors have already shown up even though we were the first company at the time that we were founded.
当我们意识到自己走错了路时，微软已经推出了DirectX，它与英伟达的架构从根本上不兼容。已经有30家竞争对手出现了，尽管在我们创立的时候，我们还是第一家这样的公司。我们成立的时候。
So, the world was a completely different place. By 1996, the company was nearly dead. Hang laid off about half the company. Everyone left had one ship to bet on and not enough money to build it the normal way.
所以，当时的世界完全不同。到1996年，这家公司几乎倒闭了。Hang裁掉了公司大约一半的人。留下的每个人都只能押注一艘船，而且没有足够的钱按常规方式建造它。
Our backs were up against the wall. We were running out of time. We're running out of money. and for a lot of the employees running out of hope. So here's how building a chip normally goes.
我们已经被逼到了绝境。我们快没时间了。我们快没钱了。而且很多员工也快失去希望了。那么，制造芯片的常规流程是这样的。
You design it. You pay a factory to make a small batch. Physical samples come back. You test them. You find the mistakes. You fix the design. And you pay for another batch. The plan that companies normally go through, which is, you know, build a chip, write the software, fix the bugs, tape out the new chip, so on so forth.
你负责设计。你付钱给工厂生产一小批。实物样本送回来了。你进行测试。你找出错误。你来修复设计。然后你再付钱做一批。公司通常会经历的计划，也就是，你知道的，造一颗芯片，写软件，修漏洞，流片新芯片，等等等等。
Every round costs months and money. Nvidia could afford one production run and nothing after that. So, Huang made a bet that should have killed the company. He spent a big piece of the money he had left on an emulator, tested the entire chip on that machine, and never held a real sample in his hand.
每一轮都要耗费数月时间和大量资金。英伟达只能承担一次生产。之后便再无余力。于是，黄仁勋下了一个本应让公司万劫不复的赌注。他把剩下的钱很大一部分花在了一个模拟器上，在那台机器上测试了整个芯片，而且从未亲手拿过真正的样品。
We also made a decision to use this technology called emulation. Then he ordered the full production run on a chip that nobody on earth had even touched. If the emulator was wrong about one detail, there was no second batch and there was no company.
我们还做了一个决定使用这种叫做模拟的技术。然后他下单生产了一整批芯片而地球上还没有人碰过它。如果模拟器在某个细节上出错了，就不存在第二批，也不存在公司。
You decide to do the entire testing in simulation rather than ever receiving a physical prototype. You commission the production run sight unseen with the rest of the company's money.
你决定整个测试都在模拟中进行，而不是收到实体原型。你在没有亲眼见到的情况下就委托了生产，用的是公司剩下的钱。
So you're betting it all right here on the Reva 128. The chip was the Reva 128. And by the time it shipped, there was enough cash left to cover one more month of salaries. It sold a million units in 4 months.
所以你把一切都押在了Reva 128上。芯片就是Reva 128。而等到它出货时，剩下的现金只够再支付一个月的工资。它在4个月内售出了一百万台。
Nvidia lived. Was everybody telling you you were crazy? No, everybody was clear we had no shot. There's the not doing it would be crazy because otherwise you might you were going to be out of business anyways.
英伟达活了下来。是不是所有人都说你疯了？不，大家都很清楚我们没机会。有一种是，不做就太疯狂了因为否则你可能，你本来会无论如何都要倒闭。
Well, it worked. Yeah. And for years afterward, Huang opened his presentations by telling the room that the company was 30 days from going out of business. He still works like a man who believes that.
嗯，它奏效了。是的。而在之后的数年里，黄在演讲开场时总会告诉满屋的人公司距离破产只有30天。他至今仍像一个坚信这一点的人那样工作着。
He has around 60 people reporting directly to him and he holds no scheduled one-on- ones with any of them. Nvidia's leadership team is 60 plus 60 people. And they all report to you.
大约有60人直接向他汇报而他与其中任何人都没有安排一对一的会议。英伟达的领导团队是60加60人。他们都向你汇报。
They Yeah. They all report to me. 60 direct reports. 60 direct reports. Yeah. I don't do one-on- ones. I give you feedback right there in front of everybody. Here's how he describes his week.
他们 是的。他们都向我汇报。60个直接下属。60个直接下属。是的。我不做一对一。我当着所有人的面直接给你反馈。他是这样描述自己这一周的。
I work from the moment I wake up to the moment I go to sleep. And I work 7 days a week. Now, that's a true workaholic. But he isn't just putting in more hours. He set his whole company up so that those hours count.
我从醒来的那一刻一直工作到睡觉的那一刻。而我一周工作7天。这才是个真正的工作狂。但他不只是投入了更多时间。他把整个公司都设计成那些时间都算数。
And right about now, you might be thinking, "Okay, that sounds like the fastest way to burn yourself out." And I hear you. And it doesn't necessarily have to be how you run your company, but when somebody joins me, I ask them a question.
而就在此刻，你可能会想，“好吧，这听起来像是把自己迅速累垮的最快方式。”我理解你的想法。而这并不一定非得是你经营公司的方式，但当有人加入我时，我会问他们一个问题。
How many hours do you want to be working? And how many are you working right now? Then I write a contract to match it. Some of the people on my team work 25 hours a week. Some are at 70.
你想工作多少个小时？你现在工作多少个小时？然后我写一份与之匹配的合同。我团队中有些人每周工作25小时。有些人工作70小时。
Both work fine because the hours aren't what usually breaks people. The wrong work is. Hours on work that matters make you good. Hours on work that doesn't matter will wreck you. whether you're 25 or 70 hours a week.
两者都没问题，因为工作时长并不是通常让人崩溃的原因。错误的工作是。花时间在重要的工作上会让你变得优秀。花时间在不重要的工作上会毁了你。无论你每周工作25小时还是70小时。
And Jensen Huang isn't spending his week on boring paperwork. He built a company with no manner between him and the information. So he spends his hours deciding, making important choices.
而黄仁勋不会把时间花在无聊的文书工作上。他建立了一家公司，在他和信息之间没有任何阻隔。所以他花时间做决定，做出重要选择。
You can set up your week the same way. So here's how a real workaholic spends a day. Split your week into building days and meeting days. So my week splits into building days, maker days, and manager days, which are meeting days.
你可以用同样的方式安排你的一周。那么，一个真正的工作狂是如何度过一天的。把你的每周分为构建日和会议日。所以我的每周分为构建日、创造日和经理日，也就是会议日。
So Wednesday and Fridays, those are my maker days. Wednesday is my creator day and Friday is my CEO day. And on both days, I don't have anything booked. Monday and Thursday, those are my manager days.
所以周三和周五，那些是我的创造日。周三是我的创作者日，周五是我的首席执行官日。而在这两天，我都没有安排任何事情。周一和周四，那些是我的管理者日。
I stack them with calls. Tuesday is a maker day on paper as well. It's my YouTube day, so nothing gets booked on it either. Here's why I'm strict about it. One 60-minute call dropped in the middle of a building day does not cost you 60 minutes.
我用通话把它们叠加起来。周二在纸面上也是创作日。这是我的YouTube日，所以那天也不会安排任何事。这就是我对此严格的原因。一个60分钟的通话在搭建日中途掉线不会只花你60分钟。
It cost you almost a whole day. You spend the morning knowing that it's coming so you don't start any deep work. Then you spend the hour on the call doing the thing. Then you spend the afternoon getting your head back and by the time you're thinking clearly again, it's already 400 p.m.
它会花掉你几乎一整天。你整个上午都知道它要来了所以你不会开始任何深度工作。然后你在通话的那一小时里做那件事。然后你整个下午都在恢复状态等你再次思路清晰时，已经是下午4点了。
and you've built nothing. A meeting day and a building day are two different jobs. On a meeting day, you're reacting, you're answering, you're trying to make decisions quickly with people.
而你却什么都没有建成。会议日和建设日是两种不同的工作。在会议日，你在应对，你在回应，你在试图与人快速做出决定。
On a building day, you go down into one thing and stay there for 4 hours. Try to do both in the same morning and you'll be wiped out by Friday with nothing finished. So, pick one day this week and close it.
在建造日，你深入一件事，并在那里待上4个小时。试着在同一个上午完成两件事到周五你就会精疲力尽什么也没完成。所以，这周选一天，把它封闭起来。
Start with whatever you can book off and then grow it to a whole day. Move every call off it, even the good ones. Then take everything you moved and jam it into one other day. So I use two meeting days for meetings because of the size of my team and what I'm working on.
从你能空出来的任何时间开始然后把它扩展成一整天。把所有通话都从这天挪走，即使是重要的通话。然后把你挪走的所有事情都塞进另一天。所以我用两个会议日来开会因为我的团队规模和我正在做的事情。
But start with one and on that day you might get through six, seven conversations in a row and you'll still have the next whole day free to actually go build something. Even half a day is a good start.
但先从一天开始，在那一天你可能会连续完成六次、七次对话然后你还有接下来的一整天时间去真正构建一些东西。哪怕半天也是个好的开始。
Then you grow it. Give every day one job. So inside those days, I give each one a single theme. So Monday is my team day and I spend the whole day mentoring and talking to the people on my team.
然后你让它成长。给每一天一个任务。所以在这些天里，我给每一天一个单一的主题。周一是我的团队日，我会花一整天指导并与团队里的人交流。
Tuesday is my YouTube day. I'm filming this video on a Tuesday. Wednesday is my creator day, my project day. Thursday mornings I do my group trainings and Thursday afternoons I save for friends and friends of friends and podcasts.
周二是我的YouTube日。我在一个周二拍摄了这段视频。周三是我的创作日，我的项目日。周四上午我做小组培训周四下午我留给朋友以及朋友的朋友和播客。
Friday is my CEO day. The reason why I have different days for different things is switching. Every time you jump from a sales call to wedding a video to a hiring decision to support emails, it takes a while to get your head into the new thing every single time.
周五是我的CEO日。我之所以把不同的事情安排在不同的日子是因为切换任务。每次你从销售电话跳到婚礼视频，再跳到招聘决定，又跳到支持邮件，都需要一段时间才能让大脑进入新的事情每一次都是如此。
So you feel busy all day and you finish your week with like four and a half things finished. A theme day means you never have to catch up. So, on Tuesday, I'm not taking calls. I'm not taking meetings.
所以你感觉整天都在忙然后你一周结束时大概只完成了四件半事情。主题日意味着你永远不必追赶进度。所以，周二我不接电话。我不开会。
I'm just locked in on my YouTube. My tools are open. My camera's ready to go. My head is already there. And I'll film a stack of videos one Tuesday that keeps my channel fed for at least a week.
我只专注于我的YouTube。我的工具已打开。我的相机已准备就绪。我的脑子已经进入状态了。我会在一个周二一次性拍一堆视频足够让我的频道至少一周都有内容可发。
I can only do that because I'm not bouncing between things. And the bouncing is what creates most of the chaos and mental fatigue. So, look at last week and count how many different kinds of work you touched on your worst day.
我能做到这一点，只是因为我没有在不同事情之间来回切换。而这种反复切换正是造成大部分混乱和精神疲惫的原因。所以，回顾上周，数一数在你最糟糕的那天你接触了多少种不同的工作。
If it was more than three, that's your problem. You're not lazy. The problem is you're just switching too much between different kinds of tasks. Then, name your own day. So for me, Monday's people, Tuesday is making YouTube videos.
如果超过三种，那就是你的问题所在。你并不懒。问题在于你只是在不停地切换于不同类型的任务之间。然后，为你的这一天命名。所以对我来说，周一是人员，周二是制作YouTube视频。
Like whatever fits your business, write it somewhere where you will see it. And when somebody asks for a Tuesday sales call, tell them Thursday works better. They will almost never be offended.
就像任何适合你业务的事情，把它写在你能够看到的地方。当有人要求在周二进行销售电话时，告诉他们周四更方便。他们几乎从不会生气。
That's the part that most people worry about and it hardly ever happens. So they book on the Thursday and they start treating your calendar like it's worth something because you treated it that way to begin with.
这是大多数人担心的部分而这几乎从不会发生。所以他们会在周四预约然后他们开始对待你的日程表就像它是有价值的一样，因为你一开始就那样对待它了。
The people who take your protected days almost always are not doing it on purpose. They take it because it's available. So stop making it available. You made it available. And listen, you're going to have real emergencies, so you can decide right now what the rule is going to be for emergencies.
那些占用你受保护日子的人几乎都不是故意这么做的。他们占用它，是因为它随时可用。所以别再让它随时可用了。你让它可用了。听好了，你会遇到真正的紧急情况，所以你可以现在就决定紧急情况的规则是什么。
For me, I'm training my team so they know if you are calling me on a Tuesday. If you are interrupting me, you're sending me something. I'm in the middle of making videos, so it better be important.
对我来说，我在训练我的团队，让他们知道如果你在周二给我打电话。如果你打断我，说明你有事要发给我。我正在做视频，所以最好是很重要的事。
And people respect that boundary. And there are almost no emergencies that ever pop up. So the first few weeks, that's going to be a little bit harder. People are used to your old calendar.
而人们尊重这个界限。而且几乎不会出现什么紧急情况。所以最初几周，那会稍微难一些。人们习惯了你的旧日程表。
They might test a new one a handful of times. The more you hold steadies, this is my calendar, the more they respect it. Shrink the block and move it off your morning. Every meeting I run is scheduled to end 5 minutes early.
他们可能会试几次新的方法。你越是坚持住，这是我的日程表，他们就越尊重它。缩短这个时间段，并把它从你的早晨移开。我主持的每个会议都计划提前5分钟结束。
So a 25-minute call instead of 30 a 55 minute instead of an hour. That gives me 5 minutes to go to the bathroom, to get some water, to get my head straight before the next thing starts.
所以是25分钟的会议而不是30分钟，55分钟而不是一小时。这样我就有5分钟时间去洗手间，去喝点水，在下一件事开始前理清思路。
So you never know when you're going to have to go pee. And a day with no gaps is also where you can feel frazzled at the end. That's the smaller version. And here's the bigger one.
所以你永远不知道什么时候会想尿尿。而毫无间隙的一天也是你会感到最终精疲力竭的时候。那是较小的版本。接下来是更重要的一个。
I used to check a whole list of websites every morning and it would take me a while to get through all of them. It felt very productive. It also was the first thing I did every day which my best hours went to reading other people's work.
我以前每天早上都要查看一长串网站把所有网站看完要花我好一会儿。感觉很有成效。这也是我每天做的第一件事我最好的时间都花在了阅读别人的作品上。
So I write an experiment. I condensed it into half an hour at 1:00 every day. And in that half hour I have to get it done. And look at that. I get it done in half an hour instead of 90 minutes in the morning.
所以我写了一个实验。我把它浓缩成每天1点的半小时。而我必须在那半小时内完成。看看这个。我在半小时内完成而不是早上的90分钟。
If you give a task two hours, it usually takes two hours. So you can start doing this today. You can take the task that is eating your mornings. You can cut the time by 2/3, move it to the afternoon, set a timer.
如果你给一项任务两个小时，它通常就会花两个小时。所以你今天就可以开始这样做。你可以把那个吞噬你早晨的任务拿来试试。你可以把时间缩短三分之二，把它挪到下午，设个计时器。
When the timer goes off, you're done. Whether you're finished or not, the first two days, it'll feel a little bit rushed. By day three, you'll notice the work was never actually filling that whole block anyway.
计时器一响，你就结束了。不管你完没完成，头两天，会感觉有点赶。到第三天，你会注意到那项工作实际上从未填满整个时间块。
Your mornings are your best hours. So, don't spend them on small stuff. Kill the work before you speed it up. So, I have a formula I use for this, and the order is the whole thing.
早晨是你状态最好的时段。所以，别把它们花在琐事上。在加速之前，先消除工作。所以，我有一套公式用于这个，而顺序就是关键。
It's eliminate, automate, delegate. That is the order. It's a particular order. Eliminate comes first and almost nobody starts there. You'll buy software to speed up a task that you should have just deleted.
就是消除、自动化、委派。那就是顺序。这是一个特定的顺序。消除排在第一位，而几乎没有人从那里开始。你会买软件来加速一项任务而这项任务你本就应该直接删除。
Now you're paying every month to do something that doesn't actually matter or you'll hand it to a person which is worse because now somebody's week is filled with work that was never worth doing in the first place.
现在你每个月都在花钱做某事而那件事实际上并不重要，或者你会把它交给一个人这更糟糕，因为现在某人的一周被工作填满而那件事从一开始就不值得做。
So eliminate first then automate what's left. A tool can automate whether it's a software, whether it's AI, etc. This isn't only a business framework. It's a framework for anything in life.
所以先消除，然后再自动化剩下的。工具可以自动化，无论是软件，还是人工智能，等等。这不仅仅是一个商业框架。这是一个适用于生活中任何事情的框架。
Anytime you're feeling stressed out or overwhelmed, that feeling is a signal that you need to go eliminate a few things from your life. Not to work faster, to have and do less. All progress begins, I think, with telling the truth.
每当你感到压力大或不堪重负时，那种感觉就是一个信号表明你需要从生活中消除一些东西。不是为了工作更快，而是为了拥有和做更少的事。我认为，一切进步都始于说出真相。
And the truth is usually that a third of your calendar is there because it was just there last month. So, here is the assignment. Open last week's calendar and find the recurring thing that you'd be a little embarrassed to defend, right?
而真相通常是你的日历上有三分之一的内容在那里只是因为上个月它就在那里。那么，这是本次的任务。打开上周的日历，找出那个反复出现的事项，那个你为它辩护时会有点尴尬的东西，对吧？
The report, the check-in, the updates that people are not replying to. Skip it on purpose. Say nothing. If a week goes by and nobody notices, skip it again. Do that for a month and it's gone for good.
那份报告、那个签到、那些没人回复的更新。故意跳过它。什么也别说。如果一周过去没人注意到，就再跳过它。坚持一个月，它就永远消失了。
One number, three drivers, and nothing else. So, I have a brain that wants to chase everything, right? Left alone, I'll start six projects on a Sunday. So, I keep one Google sheet and I have what I call my wildly important number.
一个数字，三个驱动因素，别无其他。所以，我有一个想要追逐一切的大脑，对吧？独自一人时，我会在周日开始六个项目。所以，我维护一个谷歌表格，我有我称之为我的极其重要的数字。
At the top, there's one number. It's not a feeling. It's not a theme. It's a number. And under it, there are exactly three drivers. And each one is also a number. something I can count at the end of the week to see my progress.
在最上面，有一个数字。它不是一种感觉。它不是一个主题。它是一个数字。而在它下面，正好有三个驱动因素。而且每一个也是一个数字。我可以在周末数一数，看看我的进展。
That's the whole document. Three is the limit and it matters. Two, when you're not really running a business, you're running a project, four or more, and you just have no priorities at all.
这就是整个文件。三个是极限，而且这很重要。两个，当你其实不是在经营企业时，你是在做一个项目，四个或更多，你根本没有优先级。
You just have a list of to-dos that almost never get done. So, to put it in a rhythm that makes it work, every time I'm checking in with my team, that number gets updated before the check-in, so you can see in a glance whether it's moving.
你只是有一份几乎永远完不成的待办事项清单。所以，为了把它变成一种可行的节奏，每次我和团队进行沟通时，那个数字会在沟通之前更新，这样你一眼就能看出它是否在变化。
But the number itself and the three drivers underneath it, they don't get swapped out because some shiny idea showed up on a Tuesday afternoon. The numbers hold for months. So, if a driver turns out to be wrong, you change it deliberately, not because you're just in a mood to change things.
但那个数字本身以及它下面的三个驱动因素，它们不会被替换掉，不会因为某个周二下午冒出的闪亮想法就被换掉。这些数据能维持数月不变。所以，如果某个驱动被证明是错的，你是刻意去修改它，而不是因为你只是有心情想改点什么。
That saved me more time than any app I've ever bought. The new project isn't the problem. The problem is the old one sitting half finished for 6 weeks while you play with this new idea.
这为我节省的时间，比我买过的任何应用都要多。新项目不是问题。问题在于那个半途而废了6周的旧项目，而你却在玩这个新想法。
So, write your number down tonight. Write your three drivers underneath it. Then, look at tomorrow and find the block that doesn't move your number or any of your three drivers. There's always one.
所以，今晚把你的数字写下来。在下面写下你的三个驱动因素。然后，看看明天，找到那个不会改变你的数字或你三个驱动因素中任何一个的时段。总有一个。
That's the block that goes away. do three a day while they do one a week. So, here's where your extra hours now should go. When I was young and part of an agency, I was the least skilled person on the team.
那就是会消失的障碍。每天做三次，而他们每周才做一次。所以，现在你多出来的时间应该用在这里。我年轻时在一家经纪公司工作时，我是团队里技能最差的人。
That's not me being humble. I was measurably the worst. So, I did homework. Everyone else was putting out a video a week. I made three a day every day, including weekends. One in the morning, one at lunch, one at dinner.
这不是我在谦虚。我是可衡量地最差的。所以，我做了功课。其他人都是一周发一个视频。我每天做三个，包括周末。早上一次，午餐一次，晚餐一次。
And my agent was looking at them, giving me feedback. So, if we count what that does, in a single week, I got 21 reps and a piece of feedback on each video I made. The person next to me got only one rep.
我的经纪人会看这些视频，给我反馈。所以，如果我们算一下这样做的话，在一周之内，我做了21次练习，每一条我制作的视频都得到了一条反馈。我旁边的人只做了一个重复动作。
Over a month, that's 84 corrections against their four. I didn't catch up to them because I was smarter. I wasn't. I I was not naturally more gifted. I caught up because I'd been wrong 84 more times than they had.
一个月下来，就是84次纠正对他们的4次。我赶上他们并不是因为我更聪明。我不是。我并不是天生就更有天赋。我能赶上是因为我比他们多错了84次。
And every one of those got fixed. So that's what the extra hours are for. More attempts at the thing that you're trying to get better at. And after every attempt, somebody tells you what you did wrong.
而所有这些都被修复了。所以这就是那些额外时间的用途。更多次尝试你正在努力提升的那件事。而每次尝试之后，都会有人告诉你哪里做错了。
So find your rep. If it's a salesperson and you're taking calls, if you're making videos, then it's videos. If you write, then it's pages. Count how many you did last week. Then do that many in a day and let the quality drop a little while you do it.
所以找到你的训练动作。如果是销售人员，而你在接电话，如果你在制作视频，那就是视频。如果你写，那就是页。数数你上周做了多少。然后一天做那么多，让质量稍微下降一点在你这样做的时候。
You'll be embarrassed by attemp number seven and you'll get better by attemp number 15. And find out how it went as fast as you can. If nobody tells you what you got wrong, then you're not getting better.
你会为第七次尝试感到难堪而到第15次尝试时你会变得更好。并尽快弄清结果如何。如果没人告诉你哪里错了，那你就不会进步。
You're just practicing the wrong things. You're just staying busy. Start your day before the work starts. So, every workaholic I admire protects the first stretch of the day and spends it with intention on purpose.
你只是在练习错误的东西。你只是在瞎忙。在工作开始之前就开始你的一天。所以，我钦佩的每一位工作狂都会保护一天中的第一段时间并有意识地、有目的地利用它。
So, back to Jensen Huang from Nvidia. He gives his time to his email stack. I give mine to a walk. So, I call it the believe walk. It's it's one word hashtag and it's three steps. Step one, wake up and get outside fast.
那么，回到英伟达的黄仁勋。他把时间花在处理堆积的电子邮件上。我把我的散步用来奉献。所以，我称之为相信散步。它是一个词的话题标签，分为三个步骤。第一步，醒来后迅速出门。
Put a stopwatch on. I'm out the door within 15 minutes. That part matters more than the walking because the alternative is picking up your phone. and the second you do that, you're starting to hand your life, your day to whoever happens to be overwhelming you with email or Instagram.
启动秒表。我在15分钟内就出门了。那部分比走路本身更重要因为另一种选择就是拿起手机。而一旦你这么做，你就开始把你的生活，你的一天，交给那些恰好用邮件或Instagram淹没你的人。
Step two is the walk, right? Fresh air, move for 20 to 30 minutes. Some mornings, I'll throw a rucks sack on, extra weight, but that's that's an extra point. You don't have to do that.
第二步是散步，对吧？呼吸新鲜空气，活动20到30分钟。有些早晨，我会背上一个帆布背包，增加额外重量，但那是额外的加分项。你不必那样做。
You just have to get outside. And then step three, listen to somebody who's already done what you're trying to do. So I'll put on Steve Jobs or Howard Schultz. You're borrowing their belief until yours show up.
你只需要走出去。然后是第三步，听听已经做过你想做的事的人怎么说。所以我会播放史蒂夫·乔布斯或霍华德·舒尔茨的演讲。你是在借用他们的信念，直到你自己的信念出现。
So this is not about trying to have some productivity hack. It's about who you are when you sit down. I think being leads to doing. So do your belief walk. Get outside, walk, put something in your ears.
所以这不是要尝试找到某种提高效率的窍门。而是关于当你坐下来时，你是谁。我认为存在决定行动。所以践行你的信念。走出去，散步，在耳朵里塞点东西。
It helps you believe in yourself more. And if you're tight on time, 10 to 15 minutes is enough. That's the baseline. And it's more than enough to change your life. You have 15 minutes.
它帮助你更加相信自己。如果你时间紧张，10到15分钟就足够了。这就是基线。这足以改变你的人生。你有15分钟。
make the information come to you. So, working hard only pays off if you hear about problems quickly. Hang has about 60 people reporting straight to him. Like I said, no scheduled one-on- ones, nobody filtering what reaches him.
让信息主动来找你。所以，努力工作只有在你能迅速了解到问题时才有回报。Hang大约有60人直接向他汇报。就像我说的，没有安排一对一的会议，没有人过滤传到他那里的信息。
When he gives feedback, he does it in front of the group. So, everyone hears the same reasoning at the same time, and he never has to say it 60 times. And every morning, he reads a stack of short emails from people all over the company, each one listing the five things that matter most to them right now.
他给出反馈时，是在整个团队面前进行的。这样，每个人都能同时听到相同的理由，他也无需重复说上60遍。每天早晨，他会阅读一叠简短的邮件，来自公司各个部门的员工，每封邮件都列出了五件当下对他们最重要的事情。
He gets through about a hundred of them. So look at what that design does. A normal CEO waits two weeks and sits through four meetings to hear the same thing. He reads it first thing in the morning in five lines.
他大约能看完一百个。所以看看那个设计做了什么。一个普通的CEO要等两周，开四次会才能听到同样的内容。他早上第一件事就是读它，只需五行。
So he spends his day deciding and not just chasing people all day for updates. You can build that at any size. If you have a team, you can cancel your next status meeting and ask for five lines instead.
所以他花一天时间做决定而不是整天追着人要更新。你可以在任何规模上建立这个。如果你有一个团队，你可以取消下一次状态会议，改为要求五条要点。
If you work alone, you're still losing time just hunting for information. It's spread across all of your different apps. Every extra app you have to open is another place to go looking and lose time.
如果你独自工作，你仍然在浪费时间寻找信息。它分散在你所有不同的应用程序中。每多打开一个应用就多一个需要翻找的地方并浪费时间。
One inbox, one task list, one document where the plan lives. If you have to check four apps to find out what you're supposed to do today, you'll spend your best hour just finding it out and get nothing done.
一个收件箱，一个任务列表，一个存放计划的地方。如果你必须查看四个应用才能知道今天该做什么，你会把最好的时间都花在找这件事上结果什么也没做成。
A bird sitting on a branch isn't afraid of the branch breaking because her trust isn't in the branch, but it's in her wings. So build the system so the information reaches you. And then trust yourself to decide.
一只鸟坐在树枝上，并不害怕树枝断裂因为她的信任不在树枝上，而在她的翅膀上。所以构建系统，让信息传达给你。然后相信自己去做决定。
You have more room than you think. So, nobody gets more hours in a day than you do, right? The people who beat you work the hours everyone else gave up and they spend them on fewer things.
你拥有的空间比你想象的更多。所以，没有人一天能比你拥有更多小时，对吧？那些胜过你的人，是在别人放弃的时间里工作并且把它们花在更少的事情上。
So, close one day, name your days, cut a block by 2/3, delete the reports nobody reads, pick your number. If you can do that, then you must. Where you are next year comes down to what you do with this week.
所以，结束一天，给你的日子命名，将块切成三分之二，删除没人读的报告，选你的号码。如果你能做到，那么你必须做到。明年你在哪里取决于你这周做了什么。
The most dangerous idea living in your head right now is that it's too late for you. It's too late. I'm too old. What do you want to say to that person? I'm not. It's never too late.
现在你脑海里最危险的想法是对你来说已经太晚了。已经太晚了。我太老了。你想对那个人说什么？我没有。永远不会太晚。
Obviously, you know that. I know that. You cannot allow yourself to say that I'm too old ever again. I don't care if you're 98 and you know that you have 15 seconds left to live. Don't buy into the myth that you're too old because that is going to slow you down.
显然，你知道这一点。我知道。你不能再允许自己说我太老了。我不在乎你是否已经98岁，而且你知道自己只剩下15秒可活。不要相信你太老了这个迷思因为那只会拖慢你的脚步。
The founders behind the most successful startups in America aren't 25 years old. They're 45 on average according to a study from MIT and the US Census Bureau that tracked 2.7 million company founders.
美国最成功初创企业的创始人并不是25岁。根据麻省理工学院的一项研究，他们的平均年龄是45岁以及美国人口普查局该研究追踪了270万名公司创始人。
the morale to my life. Don't quit at age 65. Maybe your boat hasn't come in yet. Mine hasn't. There are absolutely a ton of entrepreneurs that started their companies in their 40s, 50s, 60s, and 70s when it was difficult to do such a thing.
我生活的士气。不要在65岁退休。也许你的船还没靠岸。我的也还没。有非常多的创业者是在40多岁时创办公司的，在50多岁、60多岁和70多岁时，当时做这样的事情还很困难。
City Frank, who created Ray Goose, didn't invent his big thing until So, this was never really about business or about your age. It's about whether you quit on yourself in the exact chapter where your whole life was about to turn around.
城市弗兰克，创造了雷鹅，直到所以，他才发明了他的大东西，这从来都与生意或你的年龄无关。而是关乎你是否在人生即将转折的那个确切篇章里放弃了自己。你整个人生即将迎来转机。
The most powerful decision we make, most of us don't make it consciously, is what are we going to focus on? DON'T HAVE A QUITTING MIND. REPETITION EVERY DAY. STAY HARD. LET ME TELL you about a man named Harlon Sanders.
我们做出的最有力的决定，我们大多数人并不是有意识地做出它，就是我们要把注意力放在什么上？不要有放弃的念头。每天重复。保持坚强。让我给你讲讲一个名叫哈伦·桑德斯的男人。
At 65 years old, he was broke. A new highway had rerouted the traffic away from the little roadside restaurant that he'd spent years building. And just like that, the thing that he poured his life into was gone.
65岁时，他破产了。一条新公路改变了交通路线，远离了那座小小的路边餐馆，那是他花了多年心血建起来的。就这样，他倾注毕生心血的东西消失了。
Then they come along, surveyed this interstate system. It went 7 mi back of me, left me sat high and dry. He was living on a social security check of $105 a month. So, picture that for a second, right?
然后他们来了，勘察了这条州际公路系统。它在我身后延伸了7英里，把我高高晾在了这里。他靠每月105美元的社会保障金生活。所以，想象一下那个情景，对吧？
65 years old, a failed business behind him, $105 to his name. He was carrying around all of this doubt. He had every reason in the world to sink into a chair and decide that that was it.
65岁，身后是一次失败的生意，名下只有105美元。他心中一直怀揣着所有这些疑虑。他完全有理由瘫坐在椅子上认定一切就此结束。
His shot is gone. But what he had instead was a chicken recipe and a decision to make. I was 66 years old. I couldn't afford to quit. He climbed into his old car and he started driving.
他的投篮手感已经没了。但他拥有的却是一个鸡肉食谱以及一个需要做出的决定。我当时66岁。我无法承担放弃的代价。他爬进他那辆旧车，开始驾驶。
He'd pull up to a restaurant, walk into the back, and offer to cook his chicken right there for the owner and the staff. If they liked it, they could use his recipe and his name, and he'd take a few cents of royalty on every piece of chicken they sold.
他会停在一家餐厅门前，走进后厨，主动提出当场烹制他的鸡肉给店主和员工品尝。如果他们喜欢，他们可以使用他的食谱和他的名字，而他会从中抽取几美分的版税从他们售出的每一块鸡肉中。
I only got a nickel on every chicken that they sold, and they got three dinners out of it. But I got one nickel for the whole deal. But you'd be surprised how fast nickel add up. Door after door, kitchen after kitchen.
他们每卖出一只鸡，我只赚五分钱，而他们从中得到了三顿晚餐。但整个交易我只拿到五分钱。但你会惊讶地发现，五分钱积攒起来有多快。一扇门又一扇门，一间厨房又一间厨房。
He got no more times than any person should ever have to hear it. He slept in his car and he kept going. At 66, at 67, at 68, then one day a single restaurant said yes. Then another said yes, then hundreds.
他再没有多余的时间比任何人本该听到的次数都多。他睡在车里，继续前行。66岁，67岁，68岁，然后有一天，一家餐厅同意了。然后又有一家同意了，接着是数百家。
When you started with this franchise, how long before the real break came and it began to take off across the country? It began to do pretty good after about 2 years. By the time he was 73, Colonel Harlon Sandard had franchised more than 600 Kentucky Fried Chicken outlets.
当你开始这个特许经营时，真正的转机到来之前过了多久它开始在全国各地迅速发展？大约两年后，它开始做得相当不错。到他73岁时，哈伦·桑德斯上校已经授权了600多家肯德基门店。
And he sold that company for $2 million, which is worth more than 20 million in today's money. After 7 and 12 years, this franchise business, I sold out for $2 million. Not a lot of money.
他以200万美元卖掉了那家公司，这相当于今天的2000多万美元。7年和12年后，这个特许经营生意，我以200万美元卖掉了。钱不算多。
I see in the paper yesterday that the same company that I sold for 2 million sold for 240 million yesterday. He became the white suited face of one of the most recognizable brands on the entire planet, KFC.
我昨天在报纸上看到，同一家公司我以200万卖掉的那家，昨天卖了2.4亿。他成为了白色西装的面孔属于全球最知名的品牌之一在整个地球上，肯德基。
And remember, he started all of this at 65. Now, you might be thinking, "Okay, that's a nice story, Evan, but that was a different time. Sanders got lucky. It's harder now, and I've already burned too many years."
记住，他是在65岁时开始这一切的。现在，你可能会想，“好吧，这是个不错的故事，埃文，但那是另一个时代了。桑德斯运气好。现在更难了，而我已经浪费了太多年。
And that thinking and that objection is the one thing that's standing between you and everything that I'm about to give you here in this video. You feel behind because you're measuring the years that you've lived against some imaginary schedule that somebody else handed to you, right?
而那种想法和那种反对意见正是唯一挡在你和一切之间我即将在这个视频里给你的东西。你觉得自己落后，是因为你在用自己活过的年数去衡量某个想象中的时间表那是别人塞给你的，对吧？
That schedule is not real. The pressure that you have to have your life figured out by a certain age is just a myth and it creates unnecessary weight on your shoulders that has nothing to do with what you're actually capable of building.
那个时间表不是真的。你必须在某个年龄之前把人生规划好的压力只是一个迷思它会在你肩上施加不必要的重担这与你实际能够建立的东西毫无关系。
The years you think that you wasted weren't wasted at all. They were reps. They were you stacking up the exact experience that that research we talked about says makes a 50-year-old nearly twice as likely to build a runaway success as a 30-year-old.
你以为浪费的那些年其实根本没有浪费。它们是重复。它们是你积累的确切经验我们谈到的那项研究说使一个50岁的人几乎比30岁的人有两倍的可能性建立 runaway 成功。
So, we're not too late. You are loaded with experience and what you choose to do in the next few minutes decides whether all of that experience becomes your actual next breakthrough or you let it stay your excuse to stay stuck.
所以，我们还不算太晚。你满载着经验，而你在接下来几分钟里选择做什么决定了这一切经验是否会成为你真正的下一个突破还是你让它继续成为你停滞不前的借口。
Your timeline belongs to you and nobody else. So the first thing you have to understand about people who win late is they just stopped racing against somebody else's clock. So there's no deadline for finding your purses.
你的时间线属于你自己，不属于任何其他人。所以关于那些大器晚成的人，你首先必须明白的是他们只是不再和别人的时钟赛跑了。所以找到你的钱包并没有截止日期。
Zero. Life isn't a straight line where you're just supposed to arrive at some fixed point by some certain birthday of yours, right? It's this winding path full of tons of detours and setbacks.
零。生活不是一条直线你并非注定要在某个固定的点抵达在你某个特定的生日之前，对吧？这是一条充满大量弯路和挫折的曲折道路。
And the detours are exactly where you need to pick up everything that eventually makes you dangerous. So Henry Ford's first company completely fell apart and then his second one did too.
而那些弯路正是你需要拾起一切的地方最终让你变得强大。所以亨利·福特的第一家公司彻底倒闭了然后他的第二家公司也倒闭了。
He didn't found Ford Motor Company until he was 39 years old. And the Model T that changed the world didn't arrive until he was 44. Two failures behind him and his real work hadn't even started yet.
他直到39岁才创立福特汽车公司。而改变世界的T型车直到他44岁才问世。两次失败已成过往而他真正的事业甚至还未开始。
If he had accepted that, that was it. His shot was gone. He'd had never known the name Henry Ford. And he's not some rare exception. Tikichiroi was a economics professor who didn't start building his real estate business until he was 55 years old.
如果他接受了那一点，那就完了。他的机会没了。他永远不会知道亨利·福特这个名字。而且他并非什么罕见的例外。泷一郎曾是一位经济学教授他直到55岁才开始建立自己的房地产事业。
By the time he was in his 80s, he was the richest man in the entire world. Ray Croc was 52 years old. He was a milk machine salesman. He was sick and tired of driving from town to town selling milkshake machines.
到他80多岁的时候，他已成为全世界最富有的人。雷·克罗克52岁。他是一名奶昔机推销员。他厌倦了从一个镇到另一个镇开车推销奶昔机。
when he walked into a little burger stand and turned McDonald's into this global empire. These are not lucky freaks of nature. These are men who refuse to believe that their birthday, their age was going to decide how far they can go.
当他走进一家小小的汉堡摊并将麦当劳打造成这个全球帝国。这些人并非天生幸运的异类。这些人是拒绝相信自己的生日、自己的年龄会决定他们能走多远的人。
And so, it's a shift that happens in your psychology. And it's the whole reason why 45 keeps showing up in the data. Car Young talked about how a 16-year-old's mind is aimed at conquering the world out there.
所以，这是发生在你心理上的一种转变。这正是45这个数字不断出现在数据中的全部原因。卡尔·杨谈到了一个16岁少年的心智旨在征服外面的世界。
The money, the status, the proving to everyone that you matter. But somewhere around 45, you wake up to a deeper truth. The only thing you actually needed to conquer this whole time wasn't the world, it's yourself.
金钱，地位，向所有人证明你很重要。但大约在45岁左右，你醒来面对一个更深刻的真相。你真正唯一需要的一直以来要征服的不是这个世界，而是你自己。
And that's actually the most powerful upgrade that a human being, I think, can go through. The man who spent 45 years learning how his own mind works, learning where he panics, learning where he's willing to sacrifice, what he refuses to do, where his values at, that person is holding a weapon that a 25-year-old can't even picture yet. So, you have that weapon right now.
而这实际上是最强大的升级一个人我认为，能够经历的那个花了45年了解自己大脑如何运作的人了解自己在何处恐慌了解自己在何处愿意牺牲自己拒绝做什么自己的价值观在哪里那个人手持一件武器一个25岁的人甚至无法想象的武器所以，你现在就拥有那件武器。
You've been sharpening it for years without even noticing. So the goal is to stop asking, "Hey, am I too old for this?" And start asking, "What have these years actually taught me that I can finally put the work?"
多年来你一直在磨砺它，却浑然不觉。所以目标是不再问：“嘿，我是不是太老了，不适合做这个？”而是开始问，“这些年究竟教会了我什么让我终于可以付诸行动？”
Every hard job that you hated taught you something. Every relationship that ended, it taught you something. Every business that didn't make it taught you something that you can't put in a textbook.
每一份你讨厌的苦差事都教会了你一些东西。每一段结束的关系，都教会了你一些东西。每一次失败的事业，都教会了你一些东西是教科书里学不到的。
The bird sitting on a branch isn't afraid of the branch breaking because her trust was never in the branch. It's in her wings. So your circumstances, they're the branch. They'll shake.
停在树枝上的鸟儿不怕树枝断裂因为她的信任从来不在树枝上。就在她的翅膀里。所以你的境遇，它们只是树枝。它们会摇晃。
They'll break. They'll get rewed by some new highway like Colonel Sanders that you never saw coming. Your wings are everything that you've learned about yourself over all of these years.
它们会断的。它们会被某条新公路碾碎，就像桑德斯上校你从未预料到的那样。你的翅膀就是一切这些年来你对自己所了解的一切都凝聚于此。
Trust those. That's a psychology that wins late and you already own it. Turn your insecurity into a mission. So, here's something that almost nobody says out loud about high achievers and is especially true for the ones who break through later in life.
相信这些。这是一种后期取胜的心理，而你已经具备。把你的不安全感转化为使命。所以，有件事几乎没人会大声说出来关于高成就者，尤其对于那些在人生较晚阶段才实现突破的人而言更是如此。
A lot of them are running on a dangerous cocktail of massive insecurity mixed with massive ambition. Right? You feel deep down like you're not enough. So you work harder and reach higher and chase more all to cover up that hollow feeling of not being good enough.
他们中的许多人正依靠着一种危险的混合物在运转——巨大的不安全感与巨大的野心交织在一起。对吧？你在内心深处觉得自己不够好。所以你更加努力，攀得更高追逐更多的一切来掩盖那种觉得自己不够好的空虚感。
And when you're older, that insecurity gets bigger because now there's a second voice on top of it that's also saying, "Hey, and you should have done this already. You should be further ead than where you are right now."
等你长大后，那种不安全感会变得更大因为现在上面又多了一个声音它也在说，"嘿，你早就应该做到这件事了。你现在应该比目前走得更远。
So this is really important. That insecurity doesn't mean that you are a broken human. It is just energy sitting in your chest waiting for you at some point to feel something worthy.
所以这真的非常重要。那种不安全感并不意味着你是一个破碎的人。它只是停留在你胸口的能量在某个时刻等着你去感受一些有价值的东西。
The way you point that is at service. So when you get nervous, when the doubt floods in, when you feel like an impostor for trying something at your age, shift the focus to the person that you're here to try to help service.
你那样指向是在服务。所以当你紧张时，当疑虑涌上心头时，当你觉得自己像个冒牌货因为在你这个年纪尝试新事物，把焦点转移到那个人你在这里试图帮助服务的人。
The second you stop asking, do I look stupid for doing this? And start asking who is not getting help because I'm sitting on the projects protecting my pride, the fear starts to go away.
你停止问自己，我这样做看起来傻吗？并开始追问谁没有得到帮助因为我坐拥项目，维护着自己的自尊，恐惧便开始消退。
It has to because you physically cannot be self-conscious and of service at the same moment. Your brain has only room for one of those. So choose service and watch the nerves quiet down.
它必然会消退，因为你在同一时刻不可能既自我意识强烈又服务于他人。你的大脑只能容纳其中一种。所以选择服务，看着紧张情绪平静下来。
And this is the part that I believe with everything in me, your purpose comes from your pain. Whatever you struggled with the most in your life, whatever cost you all of those years that you kept grieving, that is the exact thing that you're meant to help other people through.
而这就是我全心全意相信的部分，你的使命源于你的痛苦。无论你一生中挣扎最多的是什么，无论是什么让你那些年一直悲伤，那正是你注定要帮助他人度过的事情。
The struggle wasn't your punishment. The struggle was your preparation. The messy divorce, the bankruptcy, the addiction that you beat, the years of feeling invisible, all of it handed you a map that people who haven't walked that road, they simply don't have.
挣扎不是对你的惩罚。挣扎是你的准备。混乱的离婚，破产，你战胜的成瘾，那些年被忽视的感觉，所有这些都给了你一张地图那些没有走过那条路的人，他们根本没有。
And now you have it. Colonel Sanders spent decades cooking in a roadside kitchen before that recipe was worth anything. The pain came first. The purpose grew out of it. And if you have the ability to help somebody through the thing that you survived, then you have the responsibility to do so.
现在你拥有了它。桑德斯上校花了几十年时间在路边厨房里烹饪在那份食谱有价值之前。痛苦先来。目的便由此而生。如果你有能力帮助别人通过你所幸存下来的那件事，那么你就有责任这样做。
If you can, then you must. That's how you take the insecurity that might have been eaten at you for years and turn it into a mission that finally pulls you forward every morning to do something.
如果你能做到，那么你就必须去做。这就是如何将不安全感那些可能多年来一直困扰你的东西转化为一种使命让它每天早上都能推动你前进去做些什么。
Hit the same spot until the wall breaks. Okay, so now let's talk about why late bloomers actually break through because it often comes down to a very specific and repeatable way of working that you can start copying today.
在同一个地方不断敲击，直到墙壁破裂。好的，那么现在让我们来谈谈为什么大器晚成者实际上能实现突破因为这往往归结于一种非常具体的且可重复的工作方式你今天就可以开始复制。
So just imagine this giant brick wall in front of you and a and a sledgehammer in your hand. If you swing that hammer at 15 different spots in the wall, you're going to exhaust yourself and the wall is still just going to be standing there.
所以想象一下你面前有一堵巨大的砖墙而你手里有一把大锤。如果你用那把锤子敲击墙上的15个不同位置，你会把自己累得精疲力尽而那堵墙仍然会立在那里。
But if you hit the exact same spot for 15 or 20 times in a row, that wall cracks and starts to come crashing down. Same amount of effort, just completely different result. difference is focus and repetition landing on one single point.
但如果你连续15到20次都击中完全相同的点，那面墙就会开裂并开始崩塌。同样的努力，结果却完全不同。区别在于专注和重复落在同一个点上。
That's what the years of struggle are really for when you put them to use. People never break through because every few months they get discouraged and they swing at a brand new spot.
这才是多年奋斗的真正意义当你把它们付诸实践的时候。人们始终无法突破，是因为每隔几个月他们就灰心丧气然后他们又转战一个全新的方向。
New business idea, new business plan, new spot over and over and over. They spread their swings across the entire wall and then wonder why nothing ever cracks. The person who wins late is usually just the one who kept pounding on the same spot after everyone else kind of wandered off to swing somewhere else.
新的商业想法，新的商业计划，新的方向，一次又一次，一次又一次。他们把秋千散布在整面墙上然后纳闷为什么什么都没有裂开。晚赢的人通常只是那个一直敲打同一个地方的人在其他人渐渐散去去别处荡秋千之后。
Focus is a competitive advantage because it's rare. If your idea is genuinely ead of its time, you might have to hit the same spot 40 times instead of 20. So what? You built the arm for it.
专注是一种竞争优势，因为它很稀有。如果你的想法确实超前于时代，你可能得在同一个点上敲40次，而不是20次。那又怎样？你为此打造了那条手臂。
You've got the patience the 25year-old version of you never had. There's this picture that I'd love for you to, you know, burn it here into your mind. Especially when it all feels pointless.
你拥有了耐心25岁的你从未有过的。有张照片，我希望你能，你知道的，把它深深印在脑海里。尤其是当一切感觉毫无意义时。
Think of a combination lock with six numbers on it. You have five of the six numbers already dialed in correctly and the lock still won't open. From the outside, even from the inside, it looks completely stuck.
想象一个带有六个数字的密码锁。你已经正确拨对了六个数字中的五个但锁仍然打不开。从外面看，甚至从里面看，它看起来完全卡住了。
It feels like nothing you're doing is working, but you are one single click on that final wheel away from the whole thing springing wide open. This is exactly where a huge number of people are standing at the exact moment that they quit.
感觉你所做的一切都不起作用，但你只差最后那一下点击，整件事就会豁然开朗。这正是无数人所处的境地，就在他们放弃的那一刻。
They're five clicks in, one click away. Sanders was one restaurant away from KFC for years and it looked like total failure the entire time, right up until the second that it didn't.
他们已经点了五下，只差一下。桑德斯多年来一直只差一家餐厅就能比肩肯德基而且整个过程看起来完全是失败的，直到它不再失败的那一秒。
So, in a day it feels hopeless, don't read that feeling as a stop sign. It's a it's an idea that you need to keep going to keep turning the wheel until you get that last click. Get rich slow then get rich fast.
所以，当某一天感觉毫无希望时，不要把那种感觉当作停止的信号。这是一个，这是一个想法你需要继续前进，继续转动轮子，直到你听到最后那一声咔嗒。慢慢变富，然后快速变富。
One of the most freeing things that you can accept is how the timeline of real success actually works. So there's a saying that I love that you get rich really slow and then you get rich really fast.
你能接受的最令人解脱的事情之一是真正成功的时间线实际上是如何运作的。所以我喜欢的一句话是，你变富非常慢然后你变富非常快。
The slow part is what scares people away because for a long time it looks like nothing is actually happening. But that slow part is where you're pouring the foundation of your empire.
缓慢的部分会让人们望而却步因为在很长一段时间里看起来好像什么都没真正发生。但正是在那个缓慢的部分，你正在为你的帝国浇筑根基。
You're making your product genuinely great. You're taking care of the people you serve so well that they can't stop telling their friends about you. You're building your launchpad so solid that when it's finally time to scale, you go up like a rocket ship instead of something that explodes in the sky.
你正在让你的产品真正变得出色。你把所服务的人照顾得如此之好，以至于他们忍不住向朋友推荐你。你把发射台建得如此稳固，以至于当终于到扩大规模的时候，你像火箭一样一飞冲天，而不是像在天空中爆炸的东西。
Building anything real that lasts is usually a 5 to sevenyear haul before it looks like an overnight success to everybody else watching from the outside. And that length of time is the exact reason people burn out and walk away around year two or three.
建立任何真正持久的东西通常需要五到七年的时间之后它才会看起来像是一夜成名对所有旁观的人来说从外人的角度。而这段时间正是人们精疲力竭的确切原因并在第二或第三年左右选择放弃。
They just don't see the money show up fast enough. They get discouraged and they decide, "Hey, this isn't working." And so, they quit right before the fast part was about to begin.
他们只是看不到钱足够快地出现。他们变得气馁，然后决定：“嘿，这行不通。”于是，就在快要进入快速发展阶段之前，他们放弃了。
But if you know going in that it's a multi-year climb, you stop panicking and freaking out when month six doesn't make you rich, you expected month six to be quiet. You're playing a longer, calmer game than most people who are trying to sprint past you and be gone by next spring.
但如果你一开始就知道这是一场需要多年攀登的旅程，你就不会惊慌失措、抓狂不已，当第六个月没有让你暴富时，你本来就预料到第六个月会是平淡的。你在玩一场更长久、更从容的游戏，而大多数人则试图冲刺超越你，并在明年春天之前就消失不见。
So, this is a way to look at the slow years without going broke or also lo losing your mind and confidence. Split your focus 8020. Put 80% of your energy on the work that brings in real revenue right now.
所以，这是一种看待缓慢年份而不至于破产的方法或者也不会失去理智和信心。将你的专注力按8020分配。把80%的精力放在工作上那些现在就能带来实际收入的工作。
The stuff that keeps the lights on and pays the bills so you're not operating just from pure desperation. And then put the other 20% on the bigger creative vision, the long-term thing that you're truly building towards.
那些维持生计和支付账单的东西这样你就不会仅仅出于纯粹的绝望来运作。然后把另外的20%投入到更宏大的创意愿景上，那个你真正在努力构建的长期事业。
That 20% is your future. The 80% is what buys you enough time to actually reach it. So many people go all in on the dream with zero income and they flame out inside of a year. And plenty of others play it so safe on the income side that they never once touch the actual dream.
那20%就是你的未来。那80%的部分，才是让你真正有足够时间去实现它的关键。太多人为了梦想孤注一掷，收入为零结果不到一年就彻底熄火了。还有很多人在收入这一边过于保守，以至于他们从未真正触碰过那个梦想。
The 8020 split lets you do both at the same time. And it's how you stay standing in the game long enough for slow to finally turn into fast or the belief until you build your own. Okay, so the hardest part about winning late some days you will not believe in yourself.
8020分配法让你能同时做这两件事。这就是你在游戏中屹立不倒的方法坚持得足够久，让缓慢最终变成快速，或者变成信念直到你建立起自己的信念。好了，关于后期取胜最难的部分有些日子你不会相信自己。
There will be this giant doubt that'll be louder than your faith and everything I've said will feel like it was written for somebody else. Somebody younger, somebody stronger, somebody who didn't make all the mistakes that you made.
会有一种巨大的怀疑比你的信念更加响亮而我所说过的一切都会感觉像是为别人写的。为更年轻的人，为更坚强的人，为一个没有犯下你所犯的那些错误的人。
I've been there more times than I can count. So, here's what you do on those days. You borrow belief. When you do not have the belief in yourself, you lean on someone else's belief in you until you can rebuild your own.
我经历过这种时刻，多到数不清。所以，在那些日子里，你要这样做。你去借用信念。当你对自己没有信心时，你就依靠别人对你的信任直到你能重建自己的信念。
You borrow it from the stories of people who walk through the same fires before you. You read about Colonel Sanders or watch his video again in that car and you let his stubbornness pour into your morning.
你从人们的故事中借用它那些在你之前走过同样烈火的人。你读到桑德斯上校的事迹，或在那辆车里再看一遍他的视频，让他的坚韧注入你的清晨。
You study how Steve Jobs got kicked out of the very company that he founded, wanted for years and came back to build it into the most valuable company in the world. You surround yourself with a community that believes in the mission on the exact mornings where you can't find a belief anywhere in yourself.
你研究史蒂夫·乔布斯是如何被赶出他亲手创办的那家公司，渴望多年后归来，将它打造成世界上最有价值的公司。你让自己置身于一个社群之中他们在那些你清晨完全找不到信念的时刻依然坚信这一使命。
That is strategy. It's not just some weakness. Every strong person that you admire has borrowed belief from someone at their lowest point. This whole game is simply refusing to quit during this stretch of time where you're still building up your belief in yourself to do the thing that you don't think you're capable of doing yet.
这就是策略。这不仅仅是某种软弱。你钦佩的每一个强者都曾向他人借来信念在他们最低谷的时候。这整个游戏不过是在这段你仍在建立对自己信念的时期里拒绝放弃，去做到那件你觉得自己还做不到的事。
But you don't rebuild bully by sitting around just trying to think positive thoughts. You rebuild it through action. So confidence is not something that you just think your way into.
但你不能靠无所事事来重建斗志只是试着想些积极的事情。你通过行动来重建它。所以自信不是某种你光靠思考就能获得的东西。
It's something that you earn one scary small action at a time. You take the step, you survive it, and your brain updates its files here on who you are and what you're capable of doing.
它是你通过一次一个令人生畏的小行动赢得的。你迈出那一步，你挺过来了，然后你的大脑会在这里更新档案关于你是谁，以及你能做什么。
Being leads to doing. You decide to be the kind of person who shows up. You act like that person today even before you feel ready. And the actions slowly make it real. Makes it the truth.
存在带来行动。你决定成为那种会挺身而出的人。即使你还没准备好，今天也要表现得像那个人一样。而这些行动会慢慢让它成真。让它成为事实。
So don't sit and get ready to feel ready. Ready is not real. Nobody who ever did anything great felt ready the moment before they started. You know when the best time to start is now.
所以不要坐等准备好感觉准备好了。准备好是不真实的。那些成就伟业的人，在开始前的那一刻没有人是感觉准备好了的。你知道最好的开始时间就是现在。
How about right now? The best years are the ones you haven't lived yet. Here's what I would love for you to walk away with. You are not behind. You're right on time. You're carrying a arsenal of experience your younger self could only have dreamed about.
那现在就开始怎么样？最好的岁月是你还未曾经历的时光。我希望你能带走这一点。你并没有落后。你来得正是时候。你正携带着丰富的经验你年轻的自己只能梦想拥有。
Sanders started at 65. Croc started at 52. The best founders in the country are 45 plus. Your timeline becomes your own. So keep hitting the same spot. Keep serving people through your pain.
桑德斯65岁开始。克洛克52岁开始。全国最优秀的创始人都在45岁以上。你的时间线由你自己掌控。所以要不断击中同一个点。在痛苦中继续为他人服务。
And keep turning that final wheel even when it looks stuck because you are so much closer than it feels right now. The chapter you're most proud of hasn't even been written yet. The man you're becoming is standing just on the other side of the discomfort that you are feeling right now.
继续转动那最后一个轮子，即使它看起来卡住了，因为你比现在感觉到的要接近得多。你最引以为傲的篇章甚至还没有被书写。你正在成为的那个人正站在另一边你此刻所感受到的不适。
So trust in your wings, not the branch. The impossible is exactly what you are here on this earth to do. You are one boring habit away from being ead of almost everyone that you know.
所以相信你的翅膀，而不是树枝。不可能的事，正是你来到这个世上要做的。你只差一个无聊的习惯就能超越几乎所有你认识的人。
You can have any habits, any patterns of behavior that you wish. It's simply a question of which you decide. Gallup found that only 20% of employees worldwide were actually engaged in their work in 2025.
你可以拥有任何习惯，任何你想要的模式行为。这只是你决定选择哪一个的问题。盖洛普发现，全球只有20%的员工实际上投入了他们在2025年的工作。
the lowest level they've measured since 2020. Concerning trend we're seeing across the US and some parts of the global workforce where employees overall satisfaction with their employer has dropped to record lows.
这是他们自2020年以来测得的 lowest 水平。我们在美国看到令人担忧的趋势以及全球劳动力的一些地区员工整体满意度对雇主的满意度已经下降至历史最低点。
It's through repetition that you program your subjective mind and it's your subjective mind that controls your behavior. Right now you're probably in 80% that isn't engaged and which side you end up on changes what you earn this year and what your kids watch you do with the rest of your life.
通过重复你编写你的潜意识而正是你的潜意识控制着你的行为。现在你很可能处于那80%未被调动的部分而你最终站在哪一边会改变你今年赚多少以及你的孩子看着你如何度过余生。
All problems or dreams are figure outable. The secret of this whole thing is stay engaged. Learn from people who have already been there. In June 1966, a guy with a fresh Harvard MBA took a job counting securities by hand in a bank vault.
所有问题或梦想都是可以弄清楚的。这整件事的秘诀就是保持参与。向已经走过这条路的人学习。1966年6月，一个刚从哈佛商学院毕业的家伙接受了一份工作在银行金库里手工清点证券。
The room was called the cage. The pay was $9,000 a year. His name was Michael Bloomberg. Both of them made me an offer. One offered $14,000 a year, the other $9,000 a year. I like the people at the $9,000 one better.
那个房间被称为笼子。年薪是9000美元。他的名字是迈克尔·布隆伯格。他们俩都给我开了价。一个出价每年14000美元，另一个每年9000美元。我更喜欢出价9000美元那家的工作人员。
just who I happened to meet that day. Counting securities by hand. That was a job. A Harvard MBA in a basement moving paper around at the bottom of the building for 15 straight years while the people around him went home.
只是我那天碰巧遇到的人。手工清点证券。那是份工作。一个哈佛MBA在地下室在楼的最底层搬弄纸张连续15年而周围的人却都回家了。
He went from the cage to general partner. Then in 1981, Solomon Brothers merged and Michael Bloomberg got let go. 15 years. And they handed him 10 million severance and showed him the door at 39 years old.
他从牢笼里走出来，成为了合伙人。然后在1981年，所罗门兄弟公司合并，迈克尔·布隆伯格被解雇了。15年。他们给了他1000万遣散费并在39岁时把他扫地出门。
Well, I got fired after 15 years. I'll let him say that. Yes. People always are afraid to say that. I don't know. I was I I can just tell you it should happen to every one of you. it was the best thing that ever happened to me and I did have my share of the value of the company which we were selling at the time and that was the nest egg that I used to start my company.
嗯，我在15年后被解雇了。我会让他自己说。是的。人们总是害怕说出这一点。我不知道。我当时，我，我只能告诉你，这件事应该发生在你们每个人身上。这是我经历过的最好的事情而且我确实得到了公司价值中属于我的那一份当时我们正在出售这家公司，而且那笔积蓄就是我用来创办自己公司的资金。
He started his own company almost immediately. It was called Innovative Market Systems. You know it today as Bloomberg LP and the terminal it makes sits on the desk of nearly every serious trader on Earth.
他几乎立刻创办了自己的公司。公司名为创新市场系统。如今它被称为彭博有限合伙企业它生产的终端机摆放在地球上几乎每一位严肃交易员的桌上。
So, here's the lesson in that. The job that made him was the one in the vault, the one he'd left off of his resume. I I was at Solomon Brothers for 15, 16 years. It was a phenomenal experience.
所以，这就是其中的教训。成就他的那份工作是在金库里做的，那份他从未写进简历的工作。我我在所罗门兄弟公司待了15、16年。这是一次非凡的体验。
I looked forward to going in every day. I've always looked forward to going in every day. Even the day there, I knew I was going to get fired. Everything he learned, how the money actually moves, he learned in the room nobody wanted, doing the task nobody respected, showing up while everyone else was already home.
我每天都期待去那里。我一直都期待每天去那里。就连那一天，我也知道自己会被解雇。他学到的一切，金钱究竟如何流动，都是在那个没人愿意进的房间里学到的，做着没人看得起的任务，在别人都已经回家的时候还坚持到岗。
They could take away his title. that could take away his desk that couldn't take back 15 years of showing up every day. Now, you might be thinking, "Okay, 12 hours a day, 6 days a week for 15 years.
他们可以夺走他的头衔。那可能会夺走他的办公桌那无法收回15年的每天坚持出勤。现在，你可能会想，“好吧，一天12小时，每周6天，持续15年。
I've got a job. I've got kids. I'm running on 5 hours sleep. I'm already exhausted. That's just not available to me." And you're right, that version isn't available to you. And I'm not going to tell you to go, you know, wreck your health just to try to catch up.
我有份工作。我有孩子。我只睡了5个小时。我已经精疲力尽了。那对我来说就是不可行的。”你说得对，那个版本对你来说不可行。我不会叫你去，你知道，为了追赶上进度而毁掉自己的健康。
But let's look at the actual mechanism again because the hours are the least important part of the story. What you can't copy isn't the hours. It's that he pointed 15 straight years at the same thing without stopping.
但我们再来看看实际的机制因为时间在这件事里是最不重要的部分。你无法复制的不是那些时间。而是他连续15年朝着同一个目标努力从未停歇。
And duration is something that you can have starting today, no matter how tired you are, because duration doesn't require a giant chunk of free time. It just requires that you don't quit in month four.
而持久力是你从今天起就能拥有的，无论你有多累，因为持久力并不需要大块的自由时间。它只要求你不在第四个月放弃。
That's the whole game. You are surrounded by talented people who start and stop constantly. Start and stop. Start and stop. New idea in January, dead by March. Different. New idea in June.
这就是全部的游戏。你周围都是才华横溢的人他们不断地开始又停止。开始，停止。开始，停止。一月的新想法，三月就夭折。不一样。六月的新想法。
If you keep going in one direction for 3 years while that happens around you, you will pass almost every one of them without having a single dramatic day. And a bird sitting on the branch isn't afraid of the branch breaking because her trust isn't in the branch, it's in her wings.
如果你朝一个方向坚持三年当这一切在你身边发生时，你会几乎超过他们中的每一个而无需经历任何戏剧性的一天。而一只鸟栖息在树枝上并不害怕树枝断裂因为她的信任不在于树枝，而在于她的翅膀。
So, it's time to trust yourself more. And let me give you exactly what to do starting today. When you're the worst in the room, win on volume. When you're the least skilled person in the building, you have exactly one weapon, and it's volume.
所以，是时候更加信任你自己了。让我告诉你从今天开始具体该怎么做。当你是房间里最差的那个时，用音量取胜。当你是整栋楼里技术最差的人时，你只有一件武器，那就是音量。
It's not about clever positioning, just volume. That was me at an agency years ago. Bottom of the list skill-wise. Everybody else was out there making one video a week. So, I made three a day, morning, lunch, dinner.
关键不在于巧妙的站位，只在于音量。那是几年前我在一家代理公司的时候。技术水平排在名单末尾。其他人都在外面每周制作一个视频。所以，我每天做三个，早上、午餐、晚餐。
Then I applied every note I got to the very next one instead of saying, "I'll do another one next month." If you do the math on that, one video a week is 52 a year. Three a day is over a thousand.
然后我把收到的每一条建议都应用到下一个作品上而不是说，“我下个月再做一个。”如果你算一下，一周一个视频，一年就是52个。一天三个就是超过一千个。
So, in 12 months, I had more reps than somebody with 15 years of one a week experience. I got better for one reason. I got 20 more chances to be wrong and I took every single one of them.
所以，在12个月里，我的训练次数比某些人15年每周一次的经历还要多。我进步的原因只有一个。我多了20次犯错的机会，而我抓住了每一个机会。
So that's the move you make when you're green, right? Talent, taste, connections, they take years to build and you haven't had those years yet. Reps you can start collecting right now and nobody can stop you from doing it.
所以那就是你初出茅庐时会采取的举动，对吧？才华、品味、人脉，这些都需要多年积累，而你还没有那么多年的沉淀。但经验你从现在就可以开始积累而且没人能阻止你这么做。
But this is the part that makes reps feel like work. And icen's research on deliberate practice found that elite performers can only hold truly focused practice for about an hour at a time and top out around four to five hours a day.
但正是这部分让重复练习感觉像工作。而艾森关于刻意练习的研究发现顶尖表现者只能保持真正专注的练习大约一次一小时，每天最多四到五小时。
So, if you're new, you'll get 15 to 20 minutes of full concentration before your brain is just done. So, stop trying to find a 4-hour block that doesn't exist in your life. Find 20 focused minutes and make it a real rep with a real output that a real person could see and critique.
所以，如果你是新手，你能获得15到20分钟的全神贯注然后你的大脑就彻底罢工了。所以，别再试图找一个4小时的整块时间那在你的生活中根本不存在。找出20分钟专注的时间，把它变成一次真正的练习有实实在在的成果能让真实的人看到并给出评价。
20 minutes a day, 6 days a week is 100 hours a year of deliberate work on one skill. That is not nothing. Find the one book and stop reading the other 99. So, I used to read a lot of books a year, and I'll be honest with you, that it got to me.
每天20分钟，每周6天，一年就是100小时对一项技能进行刻意练习。那可不是小事。找到那一本书，然后停止阅读其他99本。所以，我以前一年会读很多书，老实跟你说，这让我很受影响。
99 out of every hundred of those books did nothing for my business. They felt productive. I finish one, I feel smart. I'd highlight some passages. I'd tell people what I was reading, and my business would be exactly the same as it was the week before.
那些书中每一百本有九十九本对我的生意毫无帮助。它们让人感觉很有成效。我读完一本，就觉得自己很聪明。我会划出一些段落。我会告诉别人我在读什么，而我的生意会完全一样就像前一周那样。
I was reading because it was easier than picking up the phone and selling. So, here's what's actually moved my life. Every so often, I'd hit one book that landed directly on the bottleneck that I was stuck on at the moment.
我读书是因为这比拿起电话去推销更容易。所以，这就是真正改变了我生活的东西。每隔一段时间，我就会遇到一本书，它直接击中了我当时正卡在的瓶颈。
And when that happened, I stopped hunting for the next book and just did what that one book said to do. So if we flip that around, don't ask, "What should I read this year?" Ask, "What is the single thing blocking me right now?"
当这种情况发生时，我就不再寻找下一本书，只是照着那本书说的去做。所以如果我们反过来想，不要问：“今年我应该读什么？”而要问：“现在阻碍我的那一件事是什么？”
Try to write that down in one sentence. Then go find the one book, the one YouTube channel, the video, or the person that's solved exactly that. Then go through the one thing three times and execute it before you allow yourself to go open anything else that's new.
试着用一句话把它写下来。然后去找那一本书，那一个YouTube频道，那个视频，或者那个恰好解决了这个问题的人。然后把这一件事过三遍并在你允许自己去打开任何其他新东西之前，先把它执行掉。
and skip the courses that you signed up for so you can feel busy instead of actually just starting. Formal training is usually a year or two behind what's actually working and it feels like you're making progress because somebody hands you a certificate at the end.
并且跳过你报名参加的课程这样你就能感觉自己很忙，而不是真正开始动手。正规培训通常落后一两年真正有效的方法而且感觉自己在进步因为最后有人会发给你一张证书。
But the people who get ead, they teach themselves. They go find the answers on YouTube in a book in a forum from somebody who did it last month and they run it that same night being leads to doing decide you're the kind of person who figures things out and then the figuring out starts happening on its own.
但那些真正领先的人，他们是自学成才的。他们去YouTube上寻找答案在一本书里，在论坛上，从某个人那里上个月做过这件事的人，然后他们照做就在当晚，行动会带来更多行动认定你就是那种人那种能把事情搞清楚的人然后搞清楚的过程就开始发生自然而然地。
Give the new thing 20% of your week and nothing more. Now, let me solve the problem that you actually have, which is that you actually already have a life. So, there are two ways that people handle this and both of them usually fail.
把一周的20%给这个新事物，仅此而已。现在，让我来解决你真正面临的问题，那就是你其实已经拥有了自己的生活。所以，人们应对这个问题有两种方式，而这两种方式通常都会失败。
The first is do nothing new, right? You keep exactly everything as it is. You tell yourself you'll start when things calm down and guess what? Things never calm down. So, four years go by and you're still in the same chair.
第一种是什么新鲜事都不做，对吧？你什么都原封不动地保留着。你告诉自己，等事情平静下来就开始结果呢？事情永远不会平静下来。就这样，四年过去了，你还坐在同一把椅子上。
The second is zero to 100. You get fired up on a Tuesday, quit the job, burn the savings, give yourself 90 days to make things work, and 90 days is nowhere near enough runway for anything real.
第二种是从零到一百。你在某个周二突然热血沸腾，辞掉工作，烧光积蓄，给自己90天时间让事情成功，而90天对于任何真正的事来说都远远不够。
So, you end up back in a job with less money and just more fear than when you started. Here's a version that works. 8020 until you 2080. So, right now, 80% of your working time goes to whatever pays your bills today.
所以，你最终回到了一份薪水更少的工作而且比你刚开始时更加恐惧。这里有一个行之有效的版本。8020，直到你2080。所以，现在，你80%的工作时间都花在了支付你当前账单的事情上。
Protect that. It's what's buying you your future runway. The other 20% goes to the new thing. So, if you work 50 hours a week, great. That's 10 hours a week. If you got a job and two kids and six hours is all you got, then use all six.
保护好它。正是它在为你买来未来的跑道。另外20%用于新事物。所以，如果你每周工作50小时，那很好。那就是每周10小时。如果你有工作，还有两个孩子，而你能挤出的只有六个小时，那就把这六个小时全用上。
Six hours a week is enough to build something real. Put those six hours in the calendar as an actual block with time. Time you have in book goes to then whoever asked for it first.
每周六个小时足以做成一件真正的事。把这六个小时写进日历，作为一个有具体时间的固定时段。你在书中投入的时间，归属于最先提出需求的那个人。
And then you run that split until the new thing starts producing actual money, not just attention, not just compliments, money from a stranger more than once. Then you move the ratio, right?
然后你运行那个拆分直到新事物开始产生实际收入，而不仅仅是关注，不仅仅是赞美，来自陌生人的收入，不止一次。然后你调整比例，对吧？
The new thing gets 40%, then 60%. And eventually it's carrying 80% of your time because it's carrying your bills. So you never have to take a giant leap. You had a slow, boring handover and you never once had to put your family at risk.
新事物先占40%，然后60%。最终它会占据你80%的时间因为它承担着你的生计。所以你永远不必迈出一大步。你有一个缓慢的，无聊的交接，而你从未需要把你的家人置于危险之中。
So one more thing about time when this one is free. The last 3 weeks of December, everybody in your industry takes the foot off the gas. Inboxes go quiet. Senior people are suddenly answering their own emails.
所以关于时间还有一件事，等这个有空的时候再说。十二月的最后三周，你所在行业的每个人都会放松下来。收件箱安静下来。高层人士突然开始亲自回复邮件。
That's the cheapest access to important people you'll get all year while everyone else is coasting. You send the thoughtful note. You record the video. You get the meeting that would have taken 6 weeks in March.
这是你全年能获得的接触重要人物的最廉价途径趁其他人都在松懈的时候。你发送了贴心的便条。你录制了视频。你得到了原本在三月要花6周才能安排的会议。
Now, I don't like decisions that make me feel weak. Quitting with no plan makes me feel weak. Waiting forever makes me feel weak. 20% a week protected every week makes me feel strong.
现在，我不喜欢那些让我感到虚弱的决定。毫无计划地放弃让我感到虚弱。永远等待让我感到虚弱。每周保护20%让我感觉很强大。
And it adds up to whether you feel it or not. Eliminate, automate, delegate in that exact order. So here's where the hours you say you don't have are hiding. Take everything that you did last week and run it through three filters in this order.
而且无论你是否感觉到，它都会累积起来。按照完全相同的顺序进行消除、自动化和委派。所以说，你说你没有的时间就藏在这里。把你上周做的所有事情按这个顺序通过三个过滤器。
Eliminate first. So look at every recurring task and ask a genuinely uncomfortable question. Do I actually need to do this at all? Not how do I do this faster, but does this even need to exist?
先排除。所以看看每一项重复性任务然后问一个真正令人不安的问题。我真的需要做这件事吗？不是问我怎么才能做得更快，而是这件事到底有没有必要存在？
Because a big chunk of what fills your week is there because you did it once and then never questioned it again. The report that nobody reads, the meeting that could have been three sentences, the 40 minutes a day you spend reorganizing things instead of shipping things, right?
因为你一周中很大一部分时间都花在了那里因为你只做了一次，之后就再也没质疑过。没人看的报告，本可以用三句话搞定的会议，每天花40分钟重新整理东西而不是推进事情，对吧？
Kill it and see if anybody notices. Usually nobody does. Automate second and only second. So software, AI can take an enormous amount of repetitive work off your plate right now and it costs almost nothing.
砍掉它，看看有没有人注意到。通常没人会这么做。自动化第二项，而且只自动化第二项。所以软件和人工智能现在可以帮你卸下大量重复性工作，而且几乎不花什么钱。
But never automate a process you haven't proven by hand first because all you'll do is make a broken process run faster and have more breaks in more places. Delegate third. This is where you'll resist because you tell yourself you can't afford it to hire somebody.
但永远不要自动化一个你尚未手工验证过的流程因为你所做的只会是让一个有问题的流程运行得更快并在更多地方出现更多故障。第三是委派。这是你会抗拒的地方因为你告诉自己你负担不起雇人的费用。
But you can start at 5 to 10 hours a week of help. That's it. Somebody to handle your scheduling, the editing, the inbox, invoicing. What you're really buying back is your best thinking hours.
但你可以从每周5到10小时的帮助开始。就是这样。有人来处理你的日程安排，剪辑、收件箱，开发票。你真正买回来的是你最佳的思考时间。
So they land on the one thing that only you can do. Most of what's crushing you right now, you assign to yourself. And so now you get to unassign it. Being the best doesn't matter if you're a secret.
这样他们就能专注于只有你能做的那件事。现在压垮你的大部分事情，都是你自己分派给自己的。所以现在你可以取消分配它。如果你是个秘密，成为最优秀的也没用。
So you can be generally the most skilled person in your field and still lose to someone worse than you who happens to be more wellknown. That's not fair, but it isn't going to change.
所以你可以在你的领域里总体上是最有技能的人却仍然输给比你差的人而那个人恰好更出名。这不公平，但这不会改变。
Better known beats best every time. And complaining about it doesn't move you forward at all. So the work is to become known on purpose. Educate your market at scale. Take the questions that you answer one at a time on the phone for free all week and answer them publicly instead.
更有名的总是胜过最好的。抱怨它丝毫不能让你前进。所以工作就是有意地让自己为人所知。大规模地教育你的市场。把你一个一个回答的问题在电话里整周免费，改为公开回答。
One video, one post, one talk that reaches 500 people is 500 conversations that you didn't have to schedule. And show that you care more than the person next to you. When someone watches you explain something for real, for free, in depth, holding nothing back.
一个视频，一条帖子，一次触达500人的演讲，就是500次对话而你无需安排这些对话。并展现出你比身旁的人更在乎。当有人看到你真正地讲解某件事，免费、深入，毫无保留。
They can include two things without you having to say either one. This person knows what they're doing. This person isn't trying to squeeze me. That's the whole sale made before you even meet.
它们可以包含两件事而无须你说出其中任何一件。这个人知道自己在做什么。这个人并不是想压榨我。这就是在你们见面之前就已经完成的全部推销。
The paper airplane on my logo means entrepreneurship because a paper airplane which breaks a sound barrier in videos is impossible. And doing the impossible is the entire job description, right?
我标志上的纸飞机代表着创业精神因为一架纸飞机突破音障在视频中是不可能的。而做不可能的事就是全部的职责所在，对吧？
Nobody's going to go and hand you a jet. You get paper and you throw it every single day and it goes further than anyone expected because you kept throwing it. Score the day, not the year.
没有人会主动把喷气机交到你手上。你拿到纸，每天不停地把它掷出去它飞得比任何人预期的都远因为你一直在掷。为每一天打分，而不是为这一年。
Now, the two habits that hold all this together, the first one takes 15 minutes a day. Wake up and get outside within 15 minutes. Go for a 15-minute walk. Don't look at your phone.
现在，将这一切维系在一起的两个习惯，第一个每天只需15分钟。醒来后15分钟内到户外去。去散步15分钟。别看你的手机。
Listen to something that fills you with belief instead of something that just fills you with other people's panic. And that's it. That's the whole thing. And it's the single most important daily habit that I have because whatever goes into your head first is what you think about for the rest of the day.
听一些能让你充满信念的东西而不是那些只会让你充满别人恐慌的东西。就这样。这就是全部内容。而这是我最重要的日常习惯因为我有的这个习惯，因为无论什么首先进入你的大脑就是你这一天接下来会思考的东西。
Then you can build a scorecard. So write down the five things that would make today a win. Publish something, talk to a buyer, 20 focus minutes on a skill, the walk, 10 pages of the book.
然后你就可以建立一个记分卡。所以写下会让今天成为胜利的五件事。发布一些内容，与买家交谈，20分钟专注练习一项技能，散步，读10页书。
Give yourself a point for each. At the end of the day, you get a score out of five. And that score is the only performance review that matters. So keep it on paper, not in an app. An app turns into a project you maintain instead of an habit that you actually go off and keep.
每完成一项就给自己记一分。一天结束时，你会得到一个满分五分的评分。而这个评分是唯一重要的绩效评估。所以把它记在纸上，而不是应用里。一个应用会变成你需要维护的项目，而不是你真正会坚持并保持的习惯。
And why does it work? Filipe Lala's research at University College London found it takes an average of 66 days for a new behavior to become automatic. And depending on the behavior, it can take anywhere from 18 days to 254 days.
那它为什么有效呢？菲利普·拉拉在伦敦大学学院的研究发现，一个新行为平均需要66天才能变成自动化的。并且取决于行为，可能需要18天到254天不等。
So when day 12 feels like it's not sticking, that's not a sign that you're failing. That's just day 12. So many people quit at week three while the process was working exactly as designed.
所以当第12天感觉坚持不下去时，这并不意味着你失败了。那只是第12天而已。很多人在第三周就放弃了而当时这个过程正完全按设计运作。
Benjamin Franklin did a version of this every single day of his adult life with two key questions. So in the morning he asked, "What shall I do this day?" And at night he said, "What good have I done today?"
本杰明·富兰克林做过一个类似的方法在他成年后的每一天生活中，用两个关键问题。所以早上他会问：“我今天该做什么？”晚上他会说：“我今天做了什么好事？”
That's 300 years old and it's still better than every productivity app on your phone. So don't wait to feel ready before you start scoring. ready isn't real and it never arrives when you want it to.
这已经有300年历史了，但它仍然比你手机上的每一个效率应用都要好。所以不要等到感觉准备好了才开始得分。准备好并不真实，它从不会在你想要的时候到来。
Do more than you were asked on purpose. And last one, it's your cheapest competitive advantage on this entire list. Do more than what you were asked for. Not vaguely, but specifically.
刻意做得比你被要求的更多。最后一点，这是你最具成本效益的竞争优势在整个清单上。做得比你被要求的更多。不是含糊地，而是具体地。
So before meeting with someone who matters, spend 30 minutes actually studying them. Watch their talk. Read what they wrote when they launched the their company. Find something that they actually built that isn't in their bio and bring that up instead of their most famous project.
所以在与重要人物会面之前，花30分钟真正研究他们。观看他们的演讲。阅读他们在创办公司时写下的内容。找一些他们真正做过的事情而不是简历上写的然后提起那件事，而不是他们最著名的项目。
Nobody does this. Nobody. And when you show up having genuinely done a little bit of homework, the person across from you feels something they almost never feel in business, which is that somebody paid attention to them.
没人这么做。没人。当你出现时，已经真正做了一点功课，你对面的人会感受到他们在商界几乎从未感受到的东西，那就是有人关注了他们。
Then in the conversation, talk 30% of the time and let them talk 70%. Ask better questions than they were braced for. Repeat their exact words back to them when you respond because that's how a person knows for certain that you were listening instead of just waiting for your turn to interrupt them and talk.
然后在对话中，你说30%的时间，让他们说70%。提出比他们预想中更好的问题。把他们的话原样复述给他们当你回应的时候，因为这样一个人才能确定你确实在听而不是只在等着轮到你打断他们然后说话。
That's it. That's a whole technique and it works on clients, on partners, on bosses, on anybody. Almost nobody listens. If you do, they'll remember You're closer than you think. You don't need a dramatic year.
就是这样。这是一整套技巧，它对客户有效，对合作伙伴有效，对老板有效，对任何人都有效。几乎没有人会听。如果你听了，他们会记住，你比想象中更接近。你不需要一个戏剧性的一年。
You need 20 focus minutes, one book, five points on a scorecard, and the willingness to be doing it in month four when it stops being exciting. That's a good start. Now, go make it 10 times bigger than you are planning to.
你需要20分钟的专注时间，一本书，记分卡上的五个点，以及愿意在第四个月继续做下去的意愿，当它不再令人兴奋时。这是一个好的开始。现在，去把它做得比你计划的规模大10倍。
Most people think becoming a billionaire is just luck, but the truth is they just think differently than most people. First principles analysis, I think, is something that can be applied to really any walk of life.
大多数人认为成为亿万富翁只是靠运气，但事实是他们只是思考方式不同与大多数人不同。第一性原理分析，我认为，是可以应用的到几乎任何行业。
any anything really. It's just it's it's really just saying you know, let's let's boil something down to the most fundamental principles, the things that we are most confident are true at a foundational level.
任何任何事情，真的。只是，只是，真的只是在说，你知道，让我们，让我们把某件事归结到最基本的原理，那些我们最有信心是真实的事情在根本层面上。
When I'm 80 now 90, I want to have minimized the number of regrets that I have in my life. Being an entrepreneur is about taking risks, but it's about taking very calculated risks and being, you know, protecting the downsides.
当我80岁，现在是90岁，我想把我人生中的遗憾数量降到最低。创业就是要敢于冒险，但关键是要经过精心计算的冒险，并且，你知道，要守住下行风险。
Forbes reports 70% of the world's billionaires built it all themselves, starting from absolutely nothing. The list is mostly a list of self-made billionaires. but 70% of the Forbes 400 made their fortune.
《福布斯》报道，全球70%的亿万富翁都是白手起家，从一无所有开始。这份榜单大多是白手起家的亿万富翁。但福布斯400富豪榜中70%的人发了财。
Here I come. I had a 1977 Fiat X19 that literally had a hole in the floorboard. I got a job working at night as as bartender at a place called Alons. Alons. And then I got a job selling software at a company called Your Business Software.
我来了。我曾有一辆1977年的菲亚特X19它的地板上真的有个洞。我找了一份上夜班的工作在一个叫Alons的地方当酒保。Alons。然后我找了一份卖软件的工作在一家叫Your Business Software的公司。
Mark Zuckerberg was a Harvard freshman with a gift for computer programming. He transformed a dorm room project into the internet's biggest global village. The site now has over 900 million users.
马克·扎克伯格是哈佛大学的新生在计算机编程方面很有天赋。他把一个宿舍里的项目变成了互联网上最大的地球村。这个网站现在拥有超过9亿用户。
If you don't change how you look at problems right now, you're going to spend the rest of your life building someone else's dream instead of your own. But everyone has a perspective.
如果你现在不改变看待问题的方式，你将用余生去建造别人的梦想，而不是你自己的。但每个人都有各自的视角。
And that's in fact all vision means that you see the world in a way that is either different or otherwise okay than than somebody else. and you see opportunities that I think are that you believe are particularly important to go in and address.
而事实上，这就是愿景的全部含义即你以某种要么与众不同要么与别人有所不同的方式看待世界。并且你看到了那些我认为你认为特别重要的机遇去着手应对。
Your time is limited so don't waste it living someone else's life. When Jeff Bezos was working a safe, high-paying Wall Street job, he had an idea to sell books on the internet. His boss told him it was a good idea for someone who didn't already have a great job.
你的时间有限所以不要浪费它去过别人的生活。当杰夫·贝索斯在做一份安稳的高薪华尔街工作时，他有了一个在网上卖书的点子。他的老板告诉他，这对一个还没有一份好工作的人来说是个好主意。
He had to change how he looked at the problem. So, he used what he calls the regret minimization framework. He pictured himself at 80 years old and asked if he'd regret trying and failing.
他必须改变自己看待这个问题的方式。于是，他采用了他所称的遗憾最小化框架。他想象自己80岁时的样子并问自己是否会后悔尝试过却失败了。
The answer was no, but he knew he'd regret not trying at all. I went to my boss and said to him, you know, I'm going to go do this crazy thing and I'm going to start this this company selling books online.
答案是不，但他知道如果不尝试一下，他一定会后悔。我去找我的老板，对他说，你知道，我要去做一件疯狂的事我要创办这家在线卖书的公司。
He said, you know, this actually sounds like a really good idea to me, but it sounds like it would be a better idea for somebody who didn't already have a good job. And the framework I found which made the decision incredibly easy what I called which only a nerd would call a regret minimization framework.
他说，你知道，这在我看来其实是个非常好的主意，但听起来，这主意更适合那些还没有一份好工作的人。而我找到的框架让这个决定变得极其容易我称之为只有书呆子才会起的名字遗憾最小化框架。
So I wanted to project myself forward to age 80 and say okay now I'm looking back on my life. I want to have minimized the number of regrets I have. That shift in thinking built a $3 trillion empire.
所以我想把自己投射到80岁然后说好吧，现在我在回顾我的一生。我想要尽可能减少我的遗憾数量。这种思维转变建立了3万亿美元的帝国。
Look at Elon Musk when he started SpaceX. He wanted to buy rockets to send to Mars but they cost up to $65 million each. That price would have stopped anyone else. But he refused to think like an average person.
看看埃隆·马斯克创立SpaceX的时候。他想买火箭送上火星但每枚火箭的价格高达6500万美元。那个价格会让其他任何人望而却步。但他拒绝像普通人那样思考。
He used first principles thinking. He broke a rocket down to its basic parts and asked what the raw materials actually cost. It turns out the materials were super cheap. So he decided to build the rockets himself.
他运用了第一性原理思维。他把一枚火箭拆解成基本部件并询问原材料的实际成本是多少。结果发现这些材料非常便宜。于是他决定自己制造火箭。
That shift in thinking changed the world. Sarah Blakeley sold fax machines door to door for 7 years. She had $5,000 in savings and an idea for a footless pennant hose. Every factory told her no. But growing up, her dad used to ask her at the dinner table what she failed at this week.
这种思维转变改变了世界。莎拉·布莱克利挨家挨户推销传真机长达7年。她有5000美元的积蓄和一个想法关于一种无脚三角旗软管。每一家工厂都拒绝了她。但从小到大，她爸爸过去常在餐桌上问她这周她失败了什么。
If she didn't have a failure, he'd be disappointed. She learned to look at failure as just a step in the process, not the end of the road. And because she thought differently about rejection, she kept pushing until she built Spanx and became a self-made billionaire.
如果她没有失败，他会感到失望。她学会了把失败看作只是过程中的一步，而不是路的尽头。因为她对拒绝有着不同的看法，她不断努力，直到创立了Spanx，并成为了白手起家的亿万富翁。
Now, right now, you're probably thinking, I don't have billions of dollars or genius brain of Elon Musk or Jeff Bezos to do any of this. You think they had some massive advantage that you don't have, but every single one of them started with zero, just like you.
现在，此时此刻，你大概在想，我没有数十亿美元，也没有埃隆·马斯克或杰夫·贝佐斯那样的天才头脑，来做这些事。你以为他们拥有一些你没有的巨大优势，但他们每一个人都是从零开始的，就像你一样。
The only difference is they trained their brains to see opportunities where average people see dead ends. You can learn this exact same skill right now. I'm going to show you exactly how to rewire your brain to think like a billionaire.
唯一的区别是他们训练自己的大脑去发现机遇，而普通人看到的却是死胡同。你现在就可以学会这项完全相同的技能。我将向你展示如何重塑你的大脑像亿万富翁一样思考。
Break down your biggest problems. When you face a massive challenge, you probably look around to see how other people solve it. Do you copy their methods? is you hope for the best.
拆解你最大的问题。当你面临巨大挑战时，你可能会环顾四周，看看别人是如何解决的。你会照搬他们的方法吗？就是你期望最好的结果。
That's called reasoning by analogy and it keeps people completely stuck in average results. Billionaires don't think this way at all. They use a powerful mental model called first principles.
这叫做类比推理它让人们完全困在平庸的结果中。亿万富翁根本不这么想。他们使用一种强大的思维模型，叫做第一性原理。
The ancient philosopher Aristotle defined a first principle as the basic foundation from which a thing is known. It means you strip away all the assumptions, all the old traditions and all the outside noise until you find the absolute facts.
古代哲学家亚里士多德将第一性原理定义为认识事物的基本基础。这意味着你要剥离所有假设，所有旧传统和所有外界噪音直到你找到绝对的事实。
When you look at the raw facts of a problem, you see solutions that everyone else misses. So, let's say you want to start a business, but you think it costs $50,000 to launch. Average thinking says, "Well, you've got to go get a bank loan or save up for 10 years."
当你审视一个问题的原始事实时，你会看到其他人都忽略的解决方案。所以，假设你想创业，但你认为启动需要5万美元。普通思维会说，“好吧，你得去银行贷款，或者攒上10年的钱。”
For principles thinking asks, "What do I actually need to get my first customer?" You just need a phone and an internet connection. Those cost almost nothing. When you stop accepting the rules that other people hand to you, you can unlock your ability to start creating wealth.
而原则性思维会问，“我真正需要什么才能获得第一个客户？”你只需要一部电话和一根网线。这些几乎不花什么钱。当你不再接受那些规则别人强加给你的规则，你就能释放自己开始创造财富的能力。
So, we need to start breaking down the obstacles into the smallest possible truth. You'll realize that most of your limits, they're just completely made up. Billionaires don't accept the world exactly as is.
所以，我们需要开始分解障碍直到最小的真相。你会意识到，你的大多数限制，它们完全是凭空捏造的。亿万富翁不会完全接受世界的现状。
They break it down and rebuild it to serve their own vision. Once you start doing this, you'll never look at a roadblock the same way again. But breaking down problems is only the first step because once you see the opportunity, you've got to know how to place the right bets.
他们将其拆解并重新构建，以服务于自己的愿景。一旦你开始这样做，你就再也不会以同样的方式看待障碍了。但拆解问题只是第一步因为一旦你看到了机会，你就必须知道如何做出正确的押注。
Take bets where you can't lose. Most people are terrified of taking risk because they think risk means losing everything. And you probably think that billionaires are just wild gamblers who got super lucky.
下注于你不可能输的赌局。大多数人都害怕冒险因为他们认为冒险意味着失去一切。你很可能也认为亿万富翁只是疯狂的赌徒纯粹是运气超级好。
And that is not true. Wealthy people actually hate risk. They actively avoid risk. Instead, they look for asymmetric risk. Asymmetric risk means the potential upside of the decision is massive, but the potential downside is incredibly small.
而这并不是真的。富人实际上讨厌风险。他们会主动规避风险。相反，他们寻找的是不对称风险。不对称风险意味着决策的潜在上行空间是巨大的，但潜在的下行风险却极小。
When Richard Branson started Virgin Atlantic Airlines, he didn't risk his entire music empire to buy planes. He made a smart deal with Boeing that let him return the plane after one year if the business completely failed.
当理查德·布兰森创办维珍大西洋航空公司时，他并没有冒着失去整个音乐帝国的风险去购买飞机。他与波音公司达成了一笔精明的交易，让他可以退回飞机如果一年后业务完全失败的话。
His downside was just a few months of leasing costs, but his upside was a multi-billion dollar airline. So, you need to start looking at your own life through this exact same lens.
他的下行风险仅仅是几个月的租赁费用，但他的上行收益却是一家价值数十亿美元的航空公司。所以，你需要开始审视你自己的生活通过这完全相同的视角。
Stop risking everything on ideas that have a tiny payoff. Stop staying in a safe job where your downside is wasting 40 years of your life and your upside is a 2% raise and start looking for bets where you can lose a little bit of time or a little bit of money, but you could potentially change your entire financial future.
别再为了回报微薄的想法赌上一切。别再固守一份安稳的工作，它的坏处是浪费你40年的人生，而好处不过是2%的加薪。开始寻找那些你只会损失一点时间或一点金钱，但有可能彻底改变你整个财务未来的机会。
If you make 10 asymmetric bets and nine of them fail, that one win will completely wipe out all of your losses and make you incredibly wealthy. You've got to train yourself to spot these opportunities.
如果你做10次不对称的押注，其中9次都失败了，那一次赢就能彻底抹平你所有的亏损，并让你变得极其富有。你必须训练自己去发现这些机会。
If you don't take these smart bets, you'll spend your entire life working for someone who actually does. Taking the smart bet requires serious courage, which leads directly to how you handle your biggest fears.
如果你不抓住这些聪明的押注，你将一辈子都在为别人打工，为那些真正敢于下注的人打工。下聪明的赌注需要极大的勇气，这直接关系到你如何应对你最大的恐惧。
Look at your life from the end. Your brain is wired to keep you comfortable right now. When you face a tough choice, your mind instantly thinks about the immediate stress, the fear of looking stupid, the potential for short-term pain.
从终点回看你的生活。你的大脑天生就是让你当下保持舒适。当你面临艰难的选择时，你的大脑会立刻想到眼前的压力，害怕显得愚蠢，以及可能承受的短期痛苦。
This is exactly why you put off your dreams. To think like a billionaire, though, you've got to force your brain out of the present moment. You must use the regret minimization framework from Jeff Bezos.
这正是你推迟梦想的原因。然而，要像亿万富翁一样思考，你必须迫使你的大脑摆脱当下的时刻。你必须使用遗憾最小化框架来自杰夫·贝佐斯。
So, you project yourself forward to age 80. You picture yourself sitting in a rocking chair looking back on your entire life and you ask yourself, "Will I regret not taking this chance?"
所以，你将自己投射到80岁。你想象自己坐在摇椅上回顾你的整个人生然后你问自己，“我会后悔没有抓住这个机会吗？”
The daily fears you have right now usually completely vanish when you look at them from the end of your life back to today. When you're 80, you won't care if you lost a little money at age 30.
你现在的日常恐惧通常会完全消失当你从生命的终点回望今天时。当你80岁时，你不会在乎30岁时是否损失了一点钱。
You won't care if your friends thought your idea was crazy. You'll only care about the chances you didn't take. You'll be haunted by the dreams that you let die inside you. When you view your decisions from the perspective of your 80year-old self, the right choice becomes incredibly obvious.
你不会在乎朋友们是否觉得你的想法很疯狂。你只会后悔那些你没有抓住的机会。你会被那些你任其在你内心死去的梦想所困扰。当你从80岁的自己的视角来看待你的决定时，正确的选择会变得极其明显。
You stop playing small. You stop worrying about rejection. You realize that the pain of regret is infinitely worse than the pain of failure. build systems instead of chasing goals.
你不再畏手畏脚。你不再担心被拒绝。你意识到遗憾的痛苦远比失败的痛苦更甚。建立系统，而不是追逐目标。
So, you've been taught your entire life to set big goals. But if goals were the secret to extreme wealth, everyone who set a goal would be a millionaire. The truth is, winners and losers often have the exact same goals.
所以，你一生都被教导要设定大目标。但如果目标是获得巨额财富的秘诀，那么每个设定目标的人都会成为百万富翁。事实是，赢家和输家往往有着完全相同的目标。
Every athlete wants to win the championship. Every entrepreneur wants to build a big company that has a huge impact. The goal isn't what makes you successful. Billionaires focus entirely on systems.
每个运动员都想赢得冠军。每个企业家都想建立一家大公司产生巨大的影响。目标并不是让你成功的原因。亿万富翁完全专注于系统。
A goal is a singular outcome you want to achieve in the future. A system is the daily process that you follow right now. If you focus only on the goal, you'll feel miserable until you finally achieve it.
目标是你未来想要实现的单一结果。系统是你现在遵循的日常流程。如果你只专注于目标，在最终实现它之前，你会感到痛苦不堪。
And once you hit it, you lose all your motivation. When you focus on building a world-class system, you win every single day that you show up and run that system. If your goal is to make a million dollars, your system is making 50 sales calls every morning before 10 a.m.
而一旦你达成了目标，你就会失去所有动力。当你专注于构建世界一流的体系时，你出现的每一天并运行那个体系，你都会赢。如果你的目标是赚到一百万美元，你的系统就是每天打50个销售电话在每天早上10点之前。
You can't control if a client buys from you, but you can control your system of making the calls. Wealthy people fall in love with the daily actions. They optimize their habits. They obsess over the small, boring details of their daily routine because they know that extraordinary outcomes are just the result of ordinary habits repeated over decades.
你无法控制客户是否从你这里购买，但你可以控制自己打电话的系统。富人会爱上日常的行动。他们优化自己的习惯。他们痴迷于那些细小、枯燥的日常细节因为他们知道，非凡的成果不过是平凡习惯的结果，在数十年间不断重复。
So, stop obsessing over what the finish line goal is going to look like and put all your energy into your daily work. If your systems are excellent, the money will naturally follow.
所以，不要再纠结于终点线的目标会是什么样子，而要把你所有的精力投入到每天的工作中。如果你的系统非常出色，钱自然会随之而来。
And to build a great system, you've got to stop blindly following the herd. Stop copying what everyone else does. One of the biggest mistakes you make is looking at highly successful people and trying to copy exactly what they did.
而要建立一个出色的系统，你必须停止盲目随大流。停止照搬别人的做法。你犯的最大错误之一，就是看着那些极其成功的人，试图完全复制他们做过的事。
Now, I love modern success, but this is also a massive mental flaw called survivorship bias. During World War II, the military wanted to add armor to their bomber planes. They looked at the planes coming back from battle and saw that they were covered in bullet holes on the wings and the tail.
如今，我热爱现代的成功，但这也是一种巨大的思维缺陷，叫做幸存者偏差。第二次世界大战期间，军方想给他们的轰炸机加装甲。他们看着从战场返回的飞机发现机翼上布满了弹孔还有尾部。
The military wanted to put armor on those damaged spots. But a brilliant mathematician named Abraham Wald realized they were looking at the wrong thing. The planes that took hits to the engine never made it back at all.
军方想在这些受损部位加装装甲。但一位名叫亚伯拉罕·瓦尔德的杰出数学家意识到他们看错了地方。发动机被击中的飞机根本没能飞回来。
The military needed to armor the engines, not the wings. In business, you only see the people who survived. You see the college dropout who built a massive tech company. You don't see the 10,000 other college dropouts who went completely bankrupt doing the exact same thing.
军方需要给发动机装甲，而不是机翼。在商业中，你只能看到幸存下来的人。你看到的是那个辍学后建立了庞大科技公司的人。你看不到另外一万个辍学者他们做着完全相同的事却彻底破产了。
You can't just copy the visible actions of a billionaire. You've got to understand the unseen principles behind their actions. So don't just look at their current morning routine. Look at how they made the decisions where they were broke.
你不能只是照搬亿万富翁的可见行为。你必须理解那些看不见的原则在他们行为背后的。所以不要只看他们现在的晨间习惯。要看他们在身无分文时是如何做决策的。
Understand their risk tolerance. Understand how they managed their failure. When you overcome the survivorship bias, you stop falling for all of the empty success formulas. You start thinking critically about what actually drives success for your business.
了解他们的风险承受能力。了解他们如何应对失败。当你克服幸存者偏差时，你就不会再被那些空洞的成功公式所迷惑。你开始批判性地思考究竟是什么真正推动了你的业务成功。
And that critical thinking is exactly the skill you need to master the hardest skill in business. Cut your losses faster than anyone else. When you put time, money, energy in a project you desperately wanted to succeed, right?
而这种批判性思维正是那种技能你需要掌握的商业中最难的技能。比任何人都更快地止损。当你投入时间，金钱、精力到一个你极度渴望成功的项目中，对吧？
When it starts failing, your brain tricks you into holding on. You think, "If I just work harder, I can turn this thing around." This is sunk cost fallacy and billionaires violently reject it.
当它开始失败时，你的大脑会欺骗你坚持下去。你会想，“只要我再努力一点，我就能扭转局面。”这就是沉没成本谬误而亿万富翁们对此深恶痛绝。
Billionaire quant trader Igor Tilchinsky says that cutting losses is the hardest and most crucial skill in business. Wealthy people know that the resources you spent yesterday are gone forever.
亿万富翁量化交易员伊戈尔·蒂尔钦斯基说止损是最难的也是商业中最关键的技能。富人都知道，你昨天消耗的资源已经永远消失了。
You cannot get them back. The only thing that matters is the future potential of the project. If a strategy isn't working, billionaires cut it immediately. They don't care how much money they spent already.
你无法将它们收回。唯一重要的是项目的未来潜力。如果一项策略不起作用，亿万富翁会立即放弃。他们不在乎已经花了多少钱。
They don't care if it hurts their pride. They ruthlessly kill bad ideas so they can free up their capital and their energy for the massive opportunities ead. So, you've got to train yourself to detach your emotions from your business decisions.
他们不在乎这是否会伤害他们的自尊。他们无情地扼杀坏主意以便释放他们的资本和精力，去抓住重大的机遇。所以，你必须训练自己将情绪与商业决策分离开来。
Look at your current projects, look at your current investments, look at your current team, look at your current habits, and ask yourself, if I wasn't already invested in this, would I start this today?
看看你当前的项目，看看你当前的投资，看看你当前的团队，看看你当前的习惯，然后问自己，如果我没有已经投入其中，我今天还会开始这件事吗？
And if the answer is no, then you cut immediately. And this level of extreme discipline is incredibly painful in the moment. But holding on to a losing hand guarantees that you stay broke for the rest of your life.
如果答案是否定的，那就立即砍掉。而这种极端的自律在当下是极其痛苦的。但死守一手烂牌注定会让你余生都一贫如洗。
And once you're clear with the losing ideas, you have to have the right motivation to push your winning ideas forward. Make your work about more than you. If your only motivation is to have a nice car or buy a nice house or escape your job you hate, you're never going to make it.
一旦你理清了那些失败的想法，你就必须有正确的动力去推动你那些制胜的想法。让你的工作超越个人得失。如果你的唯一动力是拥有一辆好车或者买一栋好房子或者逃离你讨厌的工作，你永远都不会成功。
Building a massive business requires an insane amount of effort and stress and rejection. And when things get incredibly dark and you want to quit, a selfish desire for money will not keep the energy there to allow you to keep going.
建立一个庞大的企业需要付出疯狂的努力以及压力和拒绝。当事情变得极其黑暗，你想要放弃时，对金钱的自私欲望无法维持那份能量让你继续坚持下去。
You must be driven by a mission to serve other people. You're built to serve. I think that I think your biggest purpose in life comes from your deepest pain. The things that you struggle with the most are the exact things that you are uniquely qualified to help other people overcome.
你必须被服务他人的使命所驱动。你天生就是为了服务。我认为你人生最大的目标源自你最深的痛苦。你最难克服的事情正是那些你拥有独特资格去帮助他人克服的事情。
Billionaires build massive wealth because they solve massive problems for a lot of people. They don't wake up thinking about how to just extract dollars from the economy. They wake up obsessing over how to deliver insane amounts of value.
亿万富翁积累巨额财富是因为他们为许多人解决了巨大的问题。他们醒来时不会想着如何仅仅从经济中榨取金钱。他们醒来时就痴迷于如何提供疯狂的价值。
When you can shift your focus from what you can get to what you can give, then your entire business transforms. People can feel your intention. Customers don't buy from people who are just trying to make a quick buck.
当你能够将焦点从你能得到什么转移到你能给予什么时，那么你的整个业务就会发生转变。人们能感受到你的意图。客户不会向那些只想赚快钱的人购买。
They buy from people who genuinely want to improve their lives. So, when you dedicate your life to serving others, it unlocks more motivation. You push through the obstacles that would break an average person because you know that other people are depending on you to win.
他们会向那些真心想改善他们生活的人购买。所以，当你毕生致力于服务他人时，它会激发更多的动力。你冲破那些障碍那些会让普通人崩溃的障碍因为你知道其他人都指望你来赢得胜利。
Step into your greatness. You've got everything you need right now inside of you. So stop waiting for someone else to give you permission to be amazing. Your dreams aren't crazy. They're just waiting for you to show up and do the work.
迈向你的伟大。此刻你内心已拥有所需的一切。所以，别再等着别人来允许你变得出色。你的梦想并不疯狂。它们只是在等你出现并付诸行动。
Security in a corporate job doesn't exist anymore. The safe job is about to be unsafe. So far this year, companies have cut more than 800,000 jobs. That's the highest number we have seen since the pandemic.
企业工作中的安全感已不复存在。稳定的工作即将变得不稳定。今年迄今为止，企业已裁减了超过80万个工作岗位。这是自疫情以来我们看到的最高数字。
A major West Michigan company plans to cut hundreds of jobs. Tonight, Grand Rapidsbased Acur is telling us that artificial intelligence is replacing actual employees. Over 80% of students feel they learn nothing about entrepreneurship in school, even though most want to start their own businesses.
西密歇根一家大型公司计划裁减数百个工作岗位。今晚，总部位于大急流城的Acur公司告诉我们人工智能正在取代实际员工。超过80%的学生觉得他们在学校里学不到任何关于创业的知识，尽管大多数人都想自己创业。
The only non-gamble in life is going on offense. And you've been taught that going on offense is the gamble because the school system was literally created to create factory workers.
人生中唯一不算赌博的事就是主动出击。而你一直被教导说，主动出击就是赌博，因为学校体系当初就是被创造出来培养工厂工人的。
Our school systems teach us nothing about money. Nothing. It's pathetic. So at 25, I recommitted to my education, but this time I started studying not things that were in books, but people that actually created wealth.
我们的学校体系没有教我们任何关于金钱的知识。什么都没有。真是可悲。所以在25岁时，我重新投身于我的教育，但这一次我开始学习的不是书本上的东西，而是那些真正创造了财富的人。
Sticking to a traditional career path limits your impact, keeps you miserable, and stops you from sharing your unique genius with the world. My sense is that even for the the kids that get into the the elite colleges at this point, it's like you've passed some Mandarin examination in China, but you're just so exhausted you're never going to do anything more with the rest of your life.
固守传统的职业道路会限制你的影响力，让你痛苦不堪，并阻止你与世界分享你独特的天赋。我的感觉是，即使是那些如今能进入顶尖大学的孩子，就像你在中国通过了某种普通话考试，但你已经精疲力竭你再也不会去做任何事情了在你的余生中。
You're burned out at 18. You take a calculated risk to start a company, realizing you may forgo a couple of years of steady income on your job and whatever else. That's a great risk to take.
你18岁就精疲力竭了。你经过深思熟虑后冒险去创办一家公司，意识到你可能会放弃几年稳定的工作和收入以及其他东西。这是值得冒的巨大风险。
And if you don't take that risk, I think you have a very high chance that you end up regretting that. Where are you going to spend your time and your energy is one of the most important decisions you get to make in life.
如果你不冒这个险，我认为你很有可能会最终为此感到后悔。你打算把你的时间花在哪里以及你的精力，这是最重要的决定之一你有机会在人生中做出的。
When I was 19, I had the hardest choice to make. I was in university and I had a job offer for a safe six-f figureure investment banking job was a job everybody wanted. But I also had a chance to own 30% of a biotech software making only $300 a month.
我19岁时，面临着一个最艰难的选择。我当时在上大学，收到了一个工作机会一份安稳的六位数薪水投资银行的工作是所有人都想要的工作。但我也有机会拥有一家生物科技软件公司30%的股份每月只赚300美元。
And I picked a startup. I chose to struggle eat beans for lunch because the thought of sitting in a cubicle doing work I hated scared me more than being broke. I knew I had to take control of my own income.
我选择了一家初创公司。我选择挣扎着午餐吃豆子因为一想到坐在格子间里做我讨厌的工作，这种恐惧比身无分文更让我害怕。我知道我必须掌控自己的收入。
Think about Colonel Sanders. At 65 years old, he had a tiny $105 social security check. He didn't go looking for a greeter job at a local store. He took his chicken recipe, hit the road, and slept in his car.
想想桑德斯上校。65岁时，他只有一张105美元的社会保障支票。他没有去当地商店找一份迎宾员的工作。他带着自己的炸鸡配方，踏上旅途，睡在车里。
He faced a 109 rejections before finally someone said yes to his franchise idea. He proved that you can create massive wealth at any age just by owning your own ideas instead of working for someone else.
他的特许经营想法被拒绝了109次之后，终于有人说了同意。他证明了在任何年龄都能创造巨额财富只要拥有自己的想法，而不是为别人工作。
Brian Chesy and Joe Jebia couldn't pay their rent in San Francisco. They didn't rush out to get safe, normal jobs. Instead, they put three air mattresses on their floor and charged people to sleep there during a local design conference.
布莱恩·切西和乔·杰比亚在旧金山付不起房租。他们没有赶紧去找安稳、普通的工作。相反，他们在地板上放了三个充气床垫并向人们收费让他们睡在那里在一次当地的设计会议期间。
That simple idea turned into Airbnb. They created a hund00 million company because they look for a creative way to solve a problem instead of looking for a safe corporate salary. And right now, you might be thinking that you need thousands of dollars in the bank to start making your own money.
这个简单的想法后来变成了爱彼迎。他们创建了一家估值数十亿美元的公司因为他们寻找一种创造性的方式来解决问题，而不是寻找一份安稳的企业薪水。而现在，你可能会想你需要银行里有成千上万美元才能开始自己赚钱。
You think you need rich parents or some giant loan to succeed. And that's not true. Colonel Sanders was broke at 65. Airbnb started with three cheap air mattresses. You don't need money to make money.
你认为你需要富有的父母或一笔巨额贷款才能成功。但事实并非如此。桑德斯上校65岁时破产了。爱彼迎最初只有三张廉价的气垫床。你不需要钱来赚钱。
You just need a problem to solve and the courage to take the first step. I'm going to show you exactly how to start generating your own income from scratch. Right now, solve your own biggest problem.
你只需要一个需要解决的问题以及迈出第一步的勇气。我将向你展示具体如何从零开始创造你自己的收入。现在，解决你自己最大的问题。
To make money without a job, you've got to realize where value actually comes from. You get paid for bringing value to other people. the absolute easiest way to bring values to look directly at your own life.
要在没有工作的情况下赚钱，你必须认识到价值究竟从何而来。你为他人带来价值，从而获得报酬。带来价值的最简单方法就是直接审视你自己的生活。
Your purpose comes from your pain. Whatever you struggle with the most is exactly what you want to help other people overcome. So, think about your past. If you had a hard time getting fit and you figured out a system that works, that system is your new business.
你的使命源于你的痛苦。你最挣扎的事情恰恰是你想要帮助他人克服的事情。所以，想想你的过去。如果你曾经很难瘦下来并且你摸索出了一套有效的系统，那套系统就是你的新业务。
If you struggled with anxiety and found a way to manage it, that method, that's your business. You don't need a fancy business degree to make this happen. You just need to be one step ead of the person that you're trying to help.
如果你曾与焦虑作斗争并找到了管理它的方法，那个方法，就是你的业务。你不需要一个花哨的商业学位来实现这一点。你只需要比你想帮助的人领先一步。
Over 62% of billionaires are totally self-made, meaning they've created their wealth by solving real problems, not by inheriting cash. People pay you to solve their problems because they desperately want to skip the pain that you have already went through.
超过62%的亿万富翁完全是白手起家，这意味着他们的财富是靠解决实际问题创造的，而不是靠继承得来的。人们花钱请你解决他们的问题，因为他们迫切希望跳过那些你已经经历过的痛苦。
You're selling speed and convenience. If you can help someone skip 5 years of painful trial and ror, they pay you for that shortcut. So, don't think you need to invent the next big tech platform to be successful.
你卖的是速度和便利。如果你能帮别人跳过5年痛苦的试错，他们就会为这条捷径付钱给你。所以，不要以为你必须发明下一个大型科技平台才能成功。
Look at the local business in your town. They need help with their marketing, their accounting, their daily operations. They've got massive problems right now. You can step in and help fix those problems.
看看你所在城镇的本地企业。他们需要营销方面的帮助，他们的会计，他们的日常运营。他们现在面临巨大的问题。你可以介入并帮助解决那些问题。
When you focus entirely on serving others and solving their actual pain points, you stop acting like an employee begging for a simple paycheck, and you start acting like a true entrepreneur commanding a premium price.
当你完全专注于服务他人并解决他们真正的痛点时，你就不再像一名员工那样乞求一份微薄的薪水，而是开始像一名真正的创业者那样掌控溢价定价权。
You stop handing out weak resumes and start handing out powerful solutions for problems. The simple shift in your mindset changes everything. You go from hoping that a boss picks you to knowing that the market desperately needs you.
你不再递出毫无分量的简历，而是开始递出强有力的问题解决方案。心态上的简单转变会改变一切。你从希望老板选中你，转变为深知市场迫切需要你。
So, you've got to stop looking for a company to hire you and start looking for a person to help. The money will always follow the value you provide. So, if you fix a $100 problem, you make a little bit of money.
所以，你必须停止寻找一家公司来雇用你，而是开始寻找一个需要帮助的人。金钱总会追随你所提供的价值。所以，如果你解决了一个100美元的问题，你会赚一点钱。
If you fix a $1,000 problem, you make a lot more money. It's simple. Your job right now is to identify the most expensive problem you know how to solve and then go find the exact people who are crying out for that exact solution.
如果你解决了一个1000美元的问题，你会赚多得多的钱。这很简单。你现在的任务是找出你知道如何解决的最昂贵的问题，然后去寻找那些正迫切渴望那个确切解决方案的人。
But finding a problem is only the first step because your surroundings might be secretly destroying your chances of success. Change your environment to change your mind. Your current environment is perfectly designed to keep you exactly where you are right now.
但找到问题只是第一步因为你周围的环境可能在暗中摧毁你成功的机会。改变你的环境来改变你的思维。你当前的环境被完美地设计成让你恰好保持在你现在的处境。
So if your friends all have traditional jobs, they'll constantly tell you to get a safe job. They aren't trying to hurt you. They just don't understand your big vision. Research shows that you're up to 61% more likely to adopt the exact habits and mindsets of the people closest to you.
所以如果你的朋友们都有传统工作，他们会不断告诉你要找一份安稳的工作。他们并非想要伤害你。他们只是不理解你的宏大愿景。研究表明，你采纳与你最亲近之人的习惯和心态的可能性高达61%。
So, if you want to make your own money, you must change your daily environment. You've got to completely shut out the negativity, limit your access to people who doubt you, and fill that empty space with extreme positivity and the specific messages you actually want to hear.
所以，如果你想自己赚钱，你必须改变你的日常环境。你得彻底屏蔽消极情绪，限制与怀疑你的人的接触，并用极度的积极心态填补那片空白，以及你真正想听到的特定信息。
So, if you can't find supportive friends in your own town yet, go find them online. Read powerful books. Listen to great podcasts. Watch amazing YouTube videos from the exact people who are already doing what you want to do.
所以，如果你在自己的城市还找不到支持你的朋友，就去网上寻找他们。阅读有力量的书籍。收听精彩的播客。观看那些来自特定人士的精彩YouTube视频他们已经在做你想做的事。
I started my YouTube channel because I wanted to surround myself with some of the greatest minds in history. I wanted Steve Jobs and Warren Buffett in my ear every single morning. I wanted their intense ambition to rub off on me.
我创办了我的YouTube频道因为我想让自己周围围绕着历史上一些最伟大的头脑。我想让史蒂夫·乔布斯和沃伦·巴菲特每天早上都在我耳边。我想让他们强烈的雄心壮志感染我。
You've got to be incredibly intentional with your daily morning routine. Don't wake up and immediately scroll through toxic social media or the depressing news. Start your day with content that makes you believe in yourself.
你必须极其有意识地安排你每天的早晨例行活动。不要一醒来就立刻浏览有害的社交媒体或令人沮丧的新闻。用能让你相信自己的内容来开始你的一天。
When you consume greatness daily, it starts to feel completely normal. Soon, the idea of settling for a boring cubicle will feel totally insane to you. You'll begin to think bigger, act faster, expect so much more of yourself.
当你每天都接触卓越，它会开始变得完全习以为常。很快，安于一间无聊的小隔间的想法会让你觉得完全疯狂。你会开始想得更大，行动更快，对自己有更高的期望。
You can literally rewire your entire brain for massive success just by changing what you look at and who you listen to every single day. So, treat it like a a garden, right? Your mind is a garden.
你完全可以重塑你的整个大脑为了取得巨大成功，只需通过改变你所关注的事物以及你每天所倾听的人。所以，把它当作一座花园，对吧？你的心灵就是一座花园。
If you plant negative seeds, you'll grow a massive negative life. If you plant seeds of belief, you'll grow a massive awesome empire. You've got to ruthlessly protect your focus. So, stop giving your attention to things that make you feel small and start obsessing over the ideas that make you feel powerful.
如果你种下消极的种子，你就会收获一个巨大的消极人生。如果你种下信念的种子，你就会建立一个庞大而出色的帝国。你必须无情地保护你的专注力。所以，不要再把注意力放在那些让你感到渺小的事情上，开始痴迷于那些让你感到强大的想法。
The moment you change your inputs, the outputs will transform forever. But once you fix your surroundings, you need a system to actually get you moving, which brings us to the simple 2% trick.
当你改变输入的那一刻，输出将永远改变。但一旦你整理好周围的环境，你需要一个系统来真正推动你行动起来，这就引出了简单的2%技巧。
Use the 2% rule to build massive momentum. The biggest thing you're missing right now is just momentum. You're sitting on a truly great idea, but you haven't taken any real action.
使用2%法则来建立巨大的动力。你现在最缺少的就是动力。你正拥有一个真正伟大的想法，但你还没有采取任何实际行动。
You're constantly overthinking it. You want everything to be 100% perfect before you finally launch. You want the perfect logo, the perfect website, the perfect business plan. Stop doing that.
你总是想得太多。你想让一切做到100%完美在最终启动之前。你想要完美的标志，完美的网站，完美的商业计划。别那样做了。
Perfectionism is just you being afraid. Studies reveal that perfectionism actually decreases your productivity and increases severe mental burnout. You don't need a perfect plan. You just need to execute the first 2%.
完美主义只是你害怕的表现。研究表明，完美主义实际上会降低你的效率并加剧严重的心理倦怠。你不需要一个完美的计划。你只需要执行最初的2%。
If your goal is to write a book, bestselling book, the first 2% is writing just one single page. If your goal is to start a massive YouTube channel, awesome. The first 2% is pulling out your phone and recording your first really messy video.
如果你的目标是写一本书，一本畅销书，那么最初的2%就是只写一页。如果你的目标是开设一个大型YouTube频道，那太棒了。最初的2%是拿出你的手机并录制你的第一个非常粗糙的视频。
Don't worry about step 100. Just focus completely on step number one. Take the absolute smallest, easiest action right now. Once you take that first step, your brain it gets a it's a quick win.
不要担心第100步。只要完全专注于第一步。现在就采取最小、最简单的行动。一旦你迈出第一步，你的大脑就会获得一次快速的胜利。
And that quick win builds confidence and that confidence creates momentum. So when I wrote my book about momentum, I didn't plan it out for long months. I just started typing furiously.
而那个快速胜利会建立信心而那份信心会创造动力。所以当我写关于动力的书时，我并没有花好几个月来规划它。我只是开始疯狂地打字。
The physical action itself creates the energy you need to keep going. So waiting around for the perfect moment, what does it do? It guarantees that you'll wait forever. Action cures fear every single time.
身体动作本身就会产生能量你需要继续前进。所以，坐等完美时机，会有什么结果？它保证你会永远等下去。行动每次都能治愈恐惧。
When you're moving forward, you simply don't have the time to sit there and doubt yourself. So don't let your greatest ideas die just silently here in your head. put them out into the real world.
当你向前迈进时，你根本没有时间坐在那里怀疑自己。所以，不要让你最伟大的想法消亡，就这么无声无息地留在你脑海里。把它们放到现实世界中去。
Start messy. Start small. But you've absolutely got to start when? Today. It doesn't matter if your first attempt looks crazy, ridiculous. The only thing that matters is that you aren't just standing still anymore.
从混乱开始。从小处开始。但你绝对必须什么时候开始？今天。你的第一次尝试看起来疯狂也没关系，荒谬。唯一重要的是你不再只是原地不动了。
You're finally in the game. Every massive company started as some tiny flawed little experiment. You are no different. So, push through the hesitation, click publish, make the call, and watch how quickly your life begins to change.
你终于参与其中了。每一家庞大的公司最初都只是某个微小且有缺陷的小实验。你并无不同。所以，冲破犹豫，点击发布，拨出电话，然后看着你的生活多快开始改变。
Now that you're moving, though, you've got to prepare yourself for the hardest phase of all. And this is where almost everyone quits. Expect to be terrible at first. So now you got to accept a really harsh reality.
既然你已在行动，不过，你必须让自己做好准备迎接最艰难的阶段。而这正是几乎所有人放弃的地方。要做好一开始会很糟糕的准备。所以现在你必须接受一个非常残酷的现实。
Your first attempt at anything new is going to be absolutely terrible. Your first product will have tons of flaws. Your first video will be incredibly embarrassing. Your first major sales call will feel completely awkward.
你对任何新事物的第一次尝试都会非常糟糕。你的第一个产品会有大量缺陷。你的第一个视频会令人极其尴尬。你的第一次重要销售拜访会显得完全笨拙。
And that is completely normal. Everyone starts out at the bottom. You just don't see the messy hidden starts. Data shows that it takes roughly 10,000 hours of deliberate practice to truly master any complex skill.
而这完全正常。每个人都是从最底层开始的。你只是看不到那些混乱的隐藏起点。数据显示，大约需要一万小时的刻意练习才能真正掌握任何复杂技能。
You just can't skip the struggle. When I first started on YouTube, I was completely terrified. I was shy, quiet, introverted. I did not like being on camera. It took me 350 videos before I wasn't completely embarrassed to watch myself back and 700 public videos before I actually felt inspired by one piece of content that I made.
你就是无法跳过挣扎的过程。当我刚开始做YouTube时，我完全被吓坏了。我害羞、安静、内向。我不喜欢上镜。我拍了350个视频之后我才不会完全不好意思回看我自己，而在700个公开视频之后我才真正被一个内容所启发那是我制作的。
And I made absolutely hundreds of terrible videos. You can go back and watch them. But I kept going anyway. Most people just quit because they tried five times and they expected to be world class immediately.
而我拍了绝对数百个糟糕的视频。你可以回去看看它们。但我还是继续坚持了下去。大多数人放弃，只是因为他们尝试了五次就期望自己立刻达到世界级水平。
They let the ego stop you from making actual progress. So the fact that you're willing to try and be terrible becomes an actual secret advantage. So embrace the highly awkward phase.
他们让自尊心阻碍了自己取得真正的进步。所以，你愿意尝试并且做得一塌糊涂，这实际上成了一个秘密优势。所以，拥抱这个极其尴尬的阶段吧。
Look at your early failures as data and that's going to be part of your story as you climb. Every single time you fail, you learn exactly what not to do the next time. Will be an inspiration to others.
把你早期的失败看作数据而这将成为你攀登过程中故事的一部分。每一次你失败时，你都会清楚地知道下次不该做什么。将成为他人的灵感。
If you can handle looking foolish for a little while, you'll eventually become completely unstoppable. The only real failure in life's quitting before you get good. So you've got to give yourself permission to be a total beginner.
如果你能忍受一时看起来像个大聪明，你最终会变得完全无可阻挡。人生中唯一真正的失败，是在你变优秀之前就放弃。所以你必须允许自己做一个彻头彻尾的初学者。
Stop comparing your chapter one to somebody else's chapter 20. Right? Your journey is your journey and that is okay. So put in the boring reps. Do the unglamorous work. The mastery that you want is waiting on the other side of a thousand terrible attempts.
不要再把你的第一章和别人的第二十章做比较。对吗？你的旅程就是你的旅程，这没关系。所以，去做那些枯燥的重复吧。做那些不起眼的工作。你所渴望的精通正在等待在千百次糟糕尝试的另一端。
And once you survive that awkward phase, you can speed up your results by borrowing the exact blueprints of people who've already won. Model the massive success of others. You don't need to figure out all of this on your own.
一旦你挺过那段笨拙的阶段，你就能加速你的成果通过借鉴确切的蓝图来自那些已经成功的人。模仿他人的巨大成功。你不需要独自弄清这一切。
That was one of the biggest mistakes I made early on. You don't have to reinvent the wheel to make a massive fortune. The smartest entrepreneurs study the exact people who've already won and simply model their success.
那是我早期犯下的最大错误之一。你不需要重新发明轮子就能赚大钱。最聪明的企业家研究那些已经成功的人，并简单地模仿他们的成功。
So, if you want to build a $100,000 consulting business, find someone who already did exactly that. Study their public website. Look at their specific pricing. See exactly how they talk to their premium clients.
所以，如果你想建立一家10万美元的咨询公司，找到已经做到这一点的人。研究他们的公开网站。查看他们的具体定价。看看他们究竟如何与高端客户交谈。
Then thoughtfully apply those same proven principles to your own unique style. According to the Small Business Administration, businesses that receive direct mentoring and strictly model proven strategies are two times more likely to survive their first five difficult years.
然后深思熟虑地将这些同样经过验证的原则应用到你自己独特的风格中。根据小企业管理局的数据，接受直接指导并严格效仿经过验证的策略的企业，存活下来的可能性是其他企业的两倍，能够挺过最初五年的艰难时期。
When my first business was struggling, I felt completely lost. I had no real idea how to turn things around. Then I decided to intensely study a highly successful software company, Microsoft, because I had a software company.
当我的第一家企业陷入困境时，我感到完全迷失了方向。我完全不知道该如何扭转局面。然后我决定深入研究一家极为成功的软件公司，微软，因为我有一家软件公司。
I looked at how they operated. I looked at how they got their first clients, not how they make an extra million now. I didn't steal their copy of them, but I learned directly from Bill Gates's powerful framework.
我研究了他们的运营方式。我研究了他们是如何获得第一批客户的，而不是他们现在如何多赚一百万。我没有抄袭他们的文案，但我直接学习了比尔·盖茨的强大框架。
That single focus decision saved my entire company. Success always leaves clues. There's a road map out there for you to do whatever you want and achieve whatever you want. You just have to be humble and curious enough to actively go and follow it.
那个专注决策拯救了我的整个公司。成功总会留下线索。有一条路线图在那里，让你去做任何你想做的事并实现任何你想实现的目标。你只需要足够谦逊和好奇，主动去遵循它。
So, read the biographies of great leaders. Watch the long form interviews of the performers that you look up to and respect. Find the hidden patterns in their daily behaviors. and then creatively adapt them to your situation.
所以，阅读伟大领袖的传记。观看那些表演者的长篇访谈你所仰慕和尊敬的人。在他们日常行为中寻找隐藏的模式。然后创造性地将它们应用到你的情况中。
Why would you spend 10 years making deeply painful mistakes when you can learn from someone else's expensive experience in just 10 days or 10 hours. So be an aggressive student of greatness and your path to financial independence will be so much faster.
为什么要花10年时间犯下极其痛苦的错误当你可以从别人昂贵的经验中学习只需10天或10小时。所以，做一个积极学习伟大人物的学生你通往财务独立的道路将会快得多。
You don't lack the ability, you just lack the right model. So find your ideal model, study them relentlessly, build your own blueprint for your special flavor, and then when you've got the right model, you need the right people.
你不缺能力，你只是缺少正确的榜样。所以找到你的理想榜样，坚持不懈地研究他们，为你的独特风格建立自己的蓝图，然后当你有了正确的榜样，你需要合适的人。
And there's a specific way to get the most powerful CEOs to take your call. Build real relationships instead of fake followers. So, most people think that making money online means you definitely need millions of random followers, right?
有一种特定的方法能让最强大的CEO接你的电话。建立真实的关系，而不是虚假的粉丝。所以，大多数人认为在网上赚钱就意味着你一定需要数百万随机的粉丝，对吧？
You think that you need to go incredibly viral to succeed. And that's a massive and actually dangerous distraction. You don't need a million casual subscribers to make a million dollars.
你认为你需要变得极其火爆才能成功。这是一个巨大且实际上很危险的干扰。你不需要一百万个普通订阅者才能赚到一百万美元。
You just need deep, highly meaningful relationships. Don't worry about the vending metrics. They will constantly waste your time. Instead, focus on direct business development through highv value connections.
你只需要深厚、极具意义的关系。别担心自动售货指标。它们会不断浪费你的时间。相反，专注于直接业务发展通过高价值人脉。
One of my favorite strategies, what we teach inside our movie makers program is a business development show. It's a dedicated interview show. Don't constantly cold call potential clients.
我最喜欢的策略之一，我们在电影制作人课程中教授的内容是一档商业发展节目。这是一档专门的访谈节目。不要不断地冷call潜在客户。
Warmly invite them onto your show to share their story. People love talking about themselves. When you feature them prominently, they feel valued and you built a relationship. Statistics clearly show that 84% of B2B sales start exactly with a warm referral or strong existing relationship.
热情地邀请他们上你的节目分享他们的故事。人们喜欢谈论自己。当你突出展示他们时，他们会感到被重视，而你也建立了关系。统计数据清楚地表明，84%的B2B销售正是始于热情推荐或牢固的现有关系。
When you interview someone, you spend real focused time with them. You build authentic trust with them. That genuine trust turns into lucrative partnerships, massive referrals, highly paying clients.
当你采访某人时，你会投入真正专注的时间与他们相处。你与他们建立起真诚的信任。这种真正的信任会转化为有利可图的合作关系，大量推荐，高付费客户。
It literally doesn't matter if your new channel only has 200 total subscribers. We're going after people who have high demand but low media demand. You're coming in as media right now.
这根本不重要如果你的新频道总共只有200个订阅者。我们要找的是那些有高需求但低媒体需求的人。你现在是以媒体身份进来的。
And you can get top industry leaders who've built multi-million dollar networks. So, don't worry about the random clicks and start aggressively chasing real conversations. Add massive value to the exact people that you desperately want to work with.
而且你可以接触到顶尖的行业领袖他们建立了价值数百万美元的社交网络。所以，不要在意那些随机的点击开始积极地追求真正的对话。为那些你迫切想要合作的人提供巨大的价值。
Feature their deep expertise. Ask them incredibly great questions. Do your research before you have them on. Give them a beautiful platform to share their story. When you actively become a super connector and a supporter, the big money naturally follows you everywhere you go.
展示他们的深厚专业知识。向他们提出极其出色的问题。在邀请他们上节目之前，先做好你的功课。给他们一个漂亮的平台来分享他们的故事。当你积极成为一个超级连接者和支持者时，大笔财富自然会跟着你走到哪里都来。
Your network is truly your actual net worth. So, start building it deliberately and strategically today. Stop worrying about the algorithm and start obsessing over the actual human beings you want to serve.
你的人脉网络才是你真正的净资产。所以，从今天起，有意识、有策略地开始构建它吧。别再为算法焦虑而要开始全情投入于那些你真正想要服务的活生生的人。
And building that network takes extreme focus, which means you've got to completely change how you manage your 24
而建立这种网络需要极度专注，这意味着你必须彻底改变你管理自己24小时的方式
Make every single day truly count. Your limited time is your absolute most precious asset. If you want to permanently escape the endless job cycle and build your own incredible life, you've got to maximize your specific daily action.
让每一天都真正有价值。你有限的时间是你绝对最宝贵的资产。如果你想永久摆脱无休止的工作循环并建立你自己不可思议的生活，你必须最大化你每天的具体行动。
So, you wake up every morning with a clear intention. Make today truly count. Before you hit your head, your tired head on the pillow tonight, do one specific thing that moves you significantly closer to your dream.
所以，你每天早上醒来时都有一个清晰的意图。让今天真正有意义。在你今晚把头疲惫的头靠在枕头上之前，做一件具体的事情，让你显著地更接近你的梦想。
Make one beautiful piece of art, send one highly important email, record one incredibly helpful video, create something today that you desperately want your future grandkids to see.
创作一件美丽的艺术品，发送一封极其重要的邮件，录制一段非常有帮助的视频，今天创造一些你极度渴望你未来的孙辈能看到的东西。
Research strongly indicates that completing just one highly meaningful task a day significantly boosts your overall life satisfaction and guarantees long-term success. To make real time for that meaningful work, you've got to ruthlessly manage your busy schedule.
研究强烈表明，每天只完成一项极其有意义的任务就能显著提升你整体的生活满意度并保证长期的成功。为了给那些有意义的工作腾出真正的时间，你必须无情地管理你繁忙的日程。
You must eliminate, automate, or delegate absolutely everything else. If a specific task doesn't directly serve your core mission, stop doing it. If a basic computer program or AI can do it, awesome.
你必须消除、自动化或委派其他所有事情。如果某项具体任务不能直接服务于你的核心使命，就停止做它。如果一个基本的计算机程序或人工智能能做到，那太好了。
Automate it immediately. If someone else can do something significantly cheaper, hire them right away. Don't waste your unique genius on boring, busy work. Focus only on the highle tasks that actually move the big needle forward.
立即将其自动化。如果别人能以明显更低的成本做某件事，就立刻雇用他们。不要将你独特的天赋浪费在枯燥、繁忙的工作上。只专注于高杠杆的任务这些任务才能真正推动重大进展。
When you finally take control of your daily time, you instantly take total control of your personal income. You stop hopelessly trading hours for a flat, boring salary and start aggressively trading massive value for huge financial returns.
当你最终掌控了自己的日常时间，你就立即完全掌控了自己的个人收入。你不再无望地用时间换取一份平淡、乏味的薪水，而是开始积极地用巨大的价值换取丰厚的财务回报。
You already have absolutely everything it takes to build a beautiful life of total freedom. You just have to firmly decide that you're ready to step up and claim it. And this brings us to the absolute most important truth of all.
你已经完全具备了一切所需，去构建一个美好的完全自由的人生。你只需坚定地决定，你已准备好挺身而出并将它据为己有。而这将带我们来到最最重要的真理。
And it's something that I hope that you remember every single morning when you wake up. Your belief is your ultimate superpower. You are entirely capable of building a massive life on your own terms.
我希望你每天早上都能记住这一点，当你醒来时。你的信念就是你终极的超能力。你完全有能力构建一个宏大的生活按照你自己的方式。
So trust your vision. Take the messy action and never let fear make your decisions for you. The habits that kill your success are silent and that's exactly why they win. When I was at peak of my career, I felt like I'm unbeatable and I I feel like I could do anything.
所以相信你的愿景。采取混乱的行动，永远不要让恐惧替你做决定。扼杀你成功的习惯是无声的而这正是它们能得逞的原因。当我处于事业巅峰时，我觉得自己不可战胜，我觉得自己无所不能。
I kind of walking on the water. We all experience that in our own lives in certain way and it's a great feeling. But then the ego takes you places where it's it's hard to come back from.
我简直像在水上行走。我们都会以某种方式在自己的人生中经历到这一点那种感觉棒极了。但随后自我会把你带到一些地方让你很难再回头。
You're always going to encounter somebody better, stronger, faster, more pious, more worthy, more whatever. So if you live in a world of comparison, it will rob you of your joy. Researchers found that about 43% of everything you do every single day isn't a decision at all.
你总会遇到比你更优秀的人，更强壮、更快速、更虔诚，更有价值、更怎样都行。所以，如果你生活在一个充满比较的世界里，它会夺走你的快乐。研究人员发现，你每天所做的每一件事中，大约有43%根本就不是一个决定。
It's an automatic habit running in the background of your If you haven't deliberately chosen the types of friendships that you want, that's a problem. You have to put yourself in a state of perpetual discomfort in order to manifest your greatness.
它是一种自动运行的习惯，在你的如果你没有刻意选择你想要的友谊类型，那就是个问题。你必须让自己处于一种持续的不适中为了展现你的伟大。
You've got to reach outside of your comfort zone. So nearly half of your life is on autopilot right now. And if the wrong habits are flying your plane, they'll take your dreams straight into the ground without you ever hearing the engine stall.
你必须走出你的舒适区。所以现在你将近一半的生活都处于自动驾驶状态。如果错误的习惯在驾驶你的飞机，它们会让你的梦想直接坠入地面而你甚至听不到引擎熄火的声音。
Focus has always been strong part of my personality. If I get interested in something, I get really interested. The most successful people are very focused. Let me tell you about a man named James Dyson.
专注一直是我性格中很重要的一部分。如果我对某件事感兴趣，我就会非常投入。最成功的人都非常专注。让我给你讲一个叫詹姆斯·戴森的人。
James Dyson. James Dyson. James Dyson. He had a simple, stubborn idea for a vacuum cleaner that wouldn't lose suction. And he decided to build it. What he didn't know was the idea would take over the next 15 years of his life.
詹姆斯·戴森。詹姆斯·戴森。詹姆斯·戴森。他对吸尘器有一个简单、固执的想法那就是不会失去吸力。他决定建造它。他不知道的是，这个想法将占据他接下来15年的人生。
He built a prototype and it failed. So he built another one and that one failed too. He kept going. Prototype after prototype after By his 20,627th prototype, he and his wife were counting every penny they had just to keep the lights on.
他做了一个原型，但失败了。所以他又造了一个，那个也失败了。他继续坚持。一个接一个的原型，到了他的第20,627个原型时，他和妻子精打细算每一分钱仅仅是为了维持生计。
By 3,727th prototype, his wife was giving art lessons on the side to bring in extra money because they were so deep in debt. Just think about that. over 3,700 failures and he still wasn't done.
到第3,727个原型时，他的妻子在业余时间教美术课来赚取额外收入因为他们负债累累。想想看吧。超过3,700次失败，他仍未完成。
It's a wonderful process of failure and overcoming failure and improving. Everyone in his life had every reason to tell him to quit. That a few thousand failures is the universe screaming at you to stop.
这是一个美妙的失败过程以及克服失败并不断进步。他生命中的每个人都有充分理由劝他放弃。几千次失败就是宇宙在冲你大喊停下。
But the voice that whispers, "You're a fool. Give up." Never got the final say with him. He kept treating every dead prototype as just one more thing that he now knew that he didn't know before.
但那个低语的声音说：“你是个大聪明。放弃吧。”在他面前从未有过最终决定权。他把每一个失败的样机都仅仅当作又一件他现在知道自己以前不知道的事情。
One more dead end that he could cross up the list. every single prototype you do that fails. I mean, failure is much more exciting than success because why did it fail? You know what?
又一个死胡同，他可以把它从名单上划掉。你做的每一个失败的原型。我是说，失败比成功令人兴奋得多因为它为什么会失败？你知道吗？
Wait a minute. Why did it fail? Why doesn't it work? You know, what do I have to do to make it work? And finally, on prototype number 5,127, after 15 years, it worked. You famously had 5,127 iterations on your vacuum cleaner before the final product.
等一下。为什么失败了？为什么它不起作用？你知道，我要怎么做才能让它起作用？最终，在第5127个原型上，经过15年，它成功了。你 famously 在你的吸尘器上进行了 5,127 次迭代在最终产品之前。
Approximately. Approximately. Is that still your approach? As many as it takes. Yes, I mean that's what you have to do is trial and ror. That vacuum, the DC1, went on to become the bestselling vacuum in the entire country.
大约。大约。这还是你的方法吗？需要多少就多少。是的，我是说那就是你必须做的，就是反复试验。那台吸尘器，DC1，后来成为最畅销的吸尘器在全国范围内。
And James Dyson became a billionaire many times over. The thing that almost killed his success was not the engineering. It was the silent voice after failing number 3000. The one whispering that any reasonable man would have stopped by now.
而詹姆斯·戴森成为了多次亿万富翁。几乎扼杀他成功的事情不是工程技术。那是第3000次失败后无声的声音。那个低语着任何理智的人早就该停下来的声音。
He heard that voice for 15 years. He just refused to let it drive the car. Okay, so the objection people say, "Okay, that's great for Dyson, Evan, but he was some kind of genius. He had 15 years to burn.
他听了那个声音15年。他就是不肯让代驾来开车。好吧，所以人们提出的反对意见是，“好吧，这对戴森来说是好事，埃文，但他是某种天才。他有15年的时间可以挥霍。
I'm not him. I don't have that kind of time or that kind of brain." And here's the thing. You don't need to be a genius and you don't need to wait 15 years. What you need is to stop letting these hidden habits make your decisions for you.
我不是他。我没有那种时间，也没有那种头脑。而关键在于。你不需要是个天才，也不需要等上15年。你需要的是不再让这些隐藏的习惯替你做出决定。
That's what makes them so dangerous. A silent killer never kicks down the front door and just announces itself. It doesn't feel like failure. It feels normal, even responsible, right up until you look back years later and realize that it stole a decade of your life.
这就是它们如此危险的原因。一个无声的杀手从不破门而入并宣告自己的到来。这感觉不像失败。它感觉很正常，甚至很负责任，直到多年后你回首往事才意识到它偷走了你十年的生命。
You don't lose to these habits in one dramatic big moment. You lose to them one ordinary Tuesday at a time, hidden in the 43% of your life that's already on autopilot. But the moment you can name them, you take away their power because you can't fight what you can't see.
你不会在一个戏剧性的大时刻输给这些习惯。你在一个又一个平凡的周二输给他们，藏在你生活中那43%已经进入自动驾驶模式的部分里。但当你能够说出它们的名字时，你就剥夺了它们的力量，因为你无法对抗你看不见的东西。
And today, you're going to see all seven of them clearly. So, let's pull them into the light one by one. Silent killer number one, your comfort zone. The first killer is the one that feels the safest, and that's exactly what makes it so deadly.
而今天，你将清楚地看到全部七个。那么，让我们把它们逐一拉到阳光下。沉默的杀手第一名，你的舒适区。第一个杀手是感觉最安全的那个，而这正是它如此致命的原因。
Comfort. Staying comfortable rarely looks like a mistake. It looks like you're being smart. You're being stable. You're not rocking the boat. But a comfortable life lived on repeat is just you slowly declining and telling yourself that it's safety.
舒适。保持舒适看起来很少像是一个错误。它看起来像是你很聪明。你正保持稳定。你没有打破现状。但日复一日舒适的生活只会让你慢慢衰退还告诉自己这就是安全。
You chose the clear, easy path towards a small goal instead of the unclear, uncomfortable path towards a great goal. and you do it a thousand tiny times a day until one day you wake up and years have slipped past with nothing to show for it.
你选择了清晰、轻松的道路，通往一个小目标，而不是模糊、不适的道路，通往一个伟大的目标。而且你每天做一千次这样微小的事直到有一天你醒来发现多年已经悄然流逝，却一无所获无可展示。
Greatness isn't found in comfort zones. It never has been. Every meaningful thing that you want is standing on the other side of something that scares you. So here's a tool that I use on myself all the time.
伟大并不存在于舒适区中。从来都不是。每一件你想要的、有意义的事都站在另一边隔着某个让你害怕的东西。所以，这里有一个我一直用在自己身上的工具。
When a decision makes me nervous, when it makes my stomach tighten, I've trained myself to move towards it precisely because it scares me. So if it's scary, that's a signal that it matters.
当一个决定让我感到紧张时，当它让我胃部发紧时，我已经训练自己朝它迈进恰恰是因为它让我害怕。所以如果它令人害怕，那就是它很重要的信号。
And I've tried to develop a healthy disrespect for safety because safety is where your big dreams go to die of old age. And I refuse to make decisions that make me feel weak. That's the filter.
而且我试着培养对安全感的一种健康的不屑，因为安全感正是你宏大梦想老死的地方。而且我拒绝做出让我感到软弱的决定。这就是筛选标准。
Does this choice make me feel small and comfortable or does it make me feel like the person I'm trying to become? So I try to pick the second one every time. You have to get honest about what comfort is actually costing you.
这个选择是让我感到渺小和舒适，还是让我感到像那个我努力想成为的人？所以我每次都试着选第二个。你必须诚实地面对舒适究竟让你付出了什么代价。
It's not costing you a dramatic disaster. It's costing you the extraordinary version of your life. one comfortable choice at a time. So the camera that you're not going to turn on, the pitch that you're not going to make, the message that you won't send out, the ask you keep putting off, all of it protected in the name of just staying comfortable.
它并不会让你付出戏剧性灾难的代价。它正在让你失去你本可以拥有的非凡人生。一次一个舒适的选择。所以那个你不打算打开的摄像头，那个你不打算做的推介，那条你不愿发出的信息，那个你一直推迟的请求，所有这些都以安于舒适为名被保护起来。
So start today, go find your uncomfortable spots on purpose, and walk right into them. Do the scary thing while your hands are still shaking because comfort is the quietest killer of all because it kills you with your own permission.
所以从今天开始，刻意去寻找让你不适的区域，然后径直走进去。在手还在颤抖的时候去做那件可怕的事因为舒适是所有杀手最安静的一个因为它是在你自己的允许下杀死你的。
Silent killer number two, the people around you. The second killer works on you so slowly that you'll swear that it isn't happening and it's the people that you spend your time with.
沉默杀手之二，你身边的人。第二个杀手作用于你的速度如此缓慢以至于你会发誓它并未发生而它就是与你共度时光的人。
Standards are contagious. If the people closest to you think small, play it safe, and treat coasting as the goal, it becomes almost mathematically impossible to hold your own high standards.
标准是会传染的。如果你最亲近的人目光短浅，行事求稳，把随波逐流当作目标，那么你几乎在数学上不可能保持你自己的高标准。
You will slowly drift down to the level of the room that you stand in every day, and you won't even feel yourself sinking into it. The same way you don't feel the temperature drop one degree at a time.
你会慢慢下沉到你每天所待的房间里那个高度，而你甚至不会感觉到自己正陷入其中。就像你感觉不到温度下降一次一度一样。
There's a person on almost every weak team that leaders hold on to out of just pure comfort, long after they should have let them go. Call it the Susan problem. There's someone barely treading water, not really moving the mission forward, but you keep them close because letting go feels hard and confrontation feels worse.
几乎每支弱队里都有这么一个人领导者仅仅出于纯粹的舒适感而紧抓着不放，早已该放手却迟迟不放。称之为苏珊问题。有些人只是在勉强支撑，并没有真正推动任务向前发展，但你却把他们留在身边，因为放手让人难受，而正面冲突更让人难以承受。
Here's the damage that it does. Your high performers, they walk in, they see exactly who you're willing to tolerate, and they lower their standards to match. Or what do they do? They walk away and leave completely.
以下是它造成的损害。你的高绩效员工，他们走进来，他们清楚地看到你愿意容忍什么样的人，然后他们降低自己的标准去迎合。或者他们会怎么做？他们会转身离开，彻底走人。
Who you accept around you sets the ceiling for everyone, including you. The circle doesn't rise to your hopes. It sinks to what you allow. So, audit your circle the way that you would audit your money.
你接纳身边什么样的人，就决定了所有人的上限，包括你自己。圈子不会上升到你的期望。它只会沉沦到你允许的程度。所以，像审计你的钱财一样审计你的圈子。
Who lifts you towards who you're trying to become and who anchors you to who you're trying to leave behind. You don't need a ton of people. You need a few people who genuinely believe that the impossible is possible for you.
谁把你托向你想要成为的人谁又把你锚定在你想抛在身后的人身上。你不需要一大堆人。你需要一些真心相信对你来说不可能的事也能变为可能的人。
You become the average of the voices you let get closest to you. So, choose them like your life and your future depend on it. Silent killer number three, chasing too many things. The third killer disguises itself as ambition, which is why smart, driven people fall for it the hardest.
你会成为你最亲近的那些声音的平均值。所以，选择他们时要像你的生命和未来都取决于此一样。无声杀手之三，追逐太多东西。第三个杀手把自己伪装成雄心，这就是为什么聪明、有干劲的人最容易中招。
It's chasing too many things at once. You have a dozen ideas, and each one feels so exciting. So, you chase all of them, a little, and none of them end up taking off. Taking on too much is the number one killer of your creativity and your momentum.
那就是同时追逐太多东西。你有一堆想法，每一个都让你兴奋不已。于是，你每个都去追，浅尝辄止，结果没有一个能真正起飞。承担太多是扼杀你创造力的头号杀手也是你前进势头的头号杀手。
your brain simply cannot process a flood of goals at once without your execution suffocating underneath it. You feel busy, you feel productive, but you're just bouncing between tasks and finishing none of them.
你的大脑根本无法一次性处理大量目标没有你的执行力会在其下窒息。你感觉很忙碌，你感觉很高效，但你只是在任务之间来回跳跃却一个都没完成。
The main thing is to keep the main thing the main thing. So, here's an exact framework that you can use to cut it through. First, define your win, your wildly important number. That's one single measurable number that you are driving towards.
最重要的事，就是让最重要的事始终是最重要的事。所以，这里有一个你可以用来突破的精确框架。首先，定义你的胜利，你极其重要的数字。那是一个单一的可衡量数字你正朝着它努力。
So it could be a revenue target, a subscriber goal, a number on a scale, one number. Then pick exactly three drivers, the three actions that actually move the number. Just three. Every other shiny object idea that pops into your head gets ignored on purpose.
所以它可能是一个收入目标，一个订阅者目标，秤上的一个数字，一个数字。然后恰好选择三个驱动因素，真正能推动这个数字的三个行动。就三个。其他任何突然出现在你脑海中的闪亮想法都会被故意忽略。
You're only allowed to review or change those drivers once a month. The rest of your time is spent doing them, not rethinking them. That focus feels almost painful at first because saying no to a good idea is really hard for entrepreneurs.
你只被允许审视或改变那些驱动因素每月一次。其余时间都花在执行它们上，而不是反复思考它们。这种专注一开始几乎令人痛苦因为对一个好主意说不对创业者来说真的很难。
But focus is a competitive advantage precisely because so few people can hold it. There's one more move that changes everything here and it's pretty ruthless. Let go of 80% of the little task that you're doing right now.
但专注恰恰是一种竞争优势因为很少有人能保持住它。还有一步能改变这里的一切而且它相当无情。放下你此刻正在做的那80%的小任务。
And that might sound extreme to you, but getting rid of that 80% is the only way to free up the your space, your runway, so you can go all in on the small number of things that you are uniquely built to do better than anyone else on Earth.
这听起来可能有些极端，但摆脱那80%是腾出你空间、你跑道的唯一方法，这样你才能全力投入到少数几件事上，那些你天生就适合去做且比地球上任何人都做得更好的事。
If you try to be great at everything, you'll be great at what? At nothing. So, pick your spot, protect it with your time, and let the rest fall away. Chasing everything is a silent killer because it feels like drive, and the whole time it's just keeping you busy enough to never actually win.
如果你想样样精通，那你会在什么上精通？对什么都不在乎。所以，选择你的重点，用你的时间来守护它，让其余的都消散。什么都想追逐是一个无声的杀手，因为它感觉像是动力，而整个过程只是让你足够忙碌，以至于永远无法真正获胜。
Silent killer number four, your ego. The fourth killer wears a mask that looks like strength and it's your ego. This is not the loud kind of arrogant kind. It's the quiet kind. The part of you that is so busy protecting this perfect image that it refuses to grow.
沉默杀手第四号，你的自我。第四个杀手戴着一副看似坚强的面具那就是你的自我。这不是那种张扬的傲慢。这是安静的那种。你内心那个忙于维护这个完美形象的部分它拒绝成长。
Ego becomes a shield that high achievers hold up to hide their vulnerabilities. And while this protecting you from looking foolish, it's also slowly destroying your ability to actually get better because getting better requires being coached.
自我成为高成就者举起的盾牌来隐藏他们的脆弱。虽然这能保护你不出丑，但它也在慢慢摧毁你的能力，让你真正变得更好因为变得更好需要有人指导。
It requires trying things that you're bad at. It requires raising your hand and say, "Hey, I suck at this. I don't know. Show me." And the ego would rather die than say those words.
需要尝试你不擅长的事情。需要举手说：“嘿，我在这方面很差。我不知道。给我看看。而自尊心宁愿死也不愿说出那些话。
The shift to make is from protecting your image to embracing being a beginner. You have to become willing to look like the person who needs help because that person is the one who actually improves.
需要做出的转变是从保护你的形象到拥抱初学者的身份。你必须愿意看起来像那个需要帮助的人，因为那个人才是真正会进步的人。
The most successful people that I know are shockingly quick to say, "I was wrong." and shockingly fast to apply new feedback. That's not because they're weak. It's because their identity isn't glued to being right.
我认识的最成功的人会惊人地迅速说出：“我错了。”并且会惊人地迅速采纳新的反馈。这并不是因为他们软弱。那是因为他们的身份并不固着于永远正确。
They've untied their self-worth from looking perfect. And that freedom lets them learn at speeds that the ego protectors can't match. So the test when someone gives you feedback, what's your very first reaction?
他们已将自我价值与完美形象解绑。而这份自由让他们能以惊人的速度学习，这是自我捍卫者无法企及的。所以，当有人给你反馈时，你的第一反应是什么？你的第一反应是什么？
Do you rush to defend yourself? Do you explain why they're wrong? Do you try to protect your image? Or do you get quiet and actually consider, huh, maybe maybe they're right? The people who win treat feedback like it's gold, even when it hurts, especially when it hurts.
你会急于为自己辩护吗？你会解释为什么他们错了吗？你会努力维护自己的形象吗？还是会沉默下来，认真思考，嗯，也许也许他们说得对？赢家把反馈当作黄金，即使它让人难受，尤其是在它让人难受的时候。
Refusing to take feedback and apply it is not some personal weird quirk. It is the silent killer that keeps you frozen at the exact skill level that you're at today forever. So, we got to drop the shield.
拒绝接受反馈并加以应用并不是什么个人的怪癖。它是无声的杀手让你永远停滞在你如今所处的技能水平上。所以，我们必须放下盾牌。
You got to let yourself be a student again. Your ego wants you to look great today. Your growth needs you willing to look like a beginner so you can be great later. Pick later. Silent killer number five, comparison.
你得让自己重新做回学生。你的自尊心希望你今天看起来很棒。你的成长需要你愿意看起来像个初学者这样你以后才能变得出色。稍后再选。无声杀手第五名，比较。
The fifth killer is one that nearly everyone struggles with in the age of the Instagram highlight reel, and that's comparison. You scroll, you look at someone who's further ead than you, and something inside your chest just sinks.
第五个杀手几乎每个人都在与之斗争在这个Instagram精华集锦的时代，那就是比较。你滑动屏幕，看着那些走在你前面的人，胸口里有什么东西猛地一沉。
You start measuring your behind the scenes against somebody else's greatest hits, and it makes this quiet, constant unhappiness that drains the energy that you need to actually build.
你开始拿自己幕后的付出去对比别人最辉煌的成就，于是这悄无声息的、持续不断的不快乐，耗尽了你真正需要用来建设自己的能量。
They say comparison is a thief. It steals the joy out of real progress and replaces it with this low vibe of not enough that follows you everywhere you go. So the first fix is to demystify your heroes.
人们说，比较是个小偷。它偷走了真正进步带来的喜悦并用这种永远不够的消极氛围取而代之这种氛围如影随形，无论你走到哪里。所以第一个解决方法是揭去你心中英雄的神秘面纱。
The famous people that you measure yourself against, the ones who look untouchable. They're not nearly as far ead of you as they appear. And a lot of them are wrestling with the same insecurities that you are.
那些你用来衡量自己的名人，那些看起来高不可攀的人。他们并没有看起来那样远远领先于你。他们中的许多人也在与同样的不安全感作斗争和你一样。
They put on their pants the same way that you do. They have bad days. They have self-doubt. They have fear just like you. When you stop treating them like gods and start seeing them as just people who simply started earlier and kept going, everything starts to change.
他们和你一样，也是按同样的方式穿裤子的。他们也有不顺心的日子。他们也会自我怀疑。他们和你一样也会恐惧。当你不再把他们当作神一样看待而是开始把他们看作普通人只是他们开始得更早，并且一直坚持，一切就开始发生变化。
You realize that you're not measuring yourself against magic, you're measuring against time and repetitions. And both of those are things that you can start stacking today. The second fix is to change who you're actually racing against.
你会意识到，你不是在拿自己跟魔法比较，你是在跟时间和重复次数比较。而这两样东西都是你今天就可以开始积累的。第二个解决方法是改变你真正在跟谁竞争。
So we stop lining up against strangers on the internet and start racing against the only fair opponent that you have, the version of you from a year ago. So look honestly at where you started and count the ground that you've covered in the past year.
所以我们不再和互联网上的陌生人排在一起而是开始和唯一公平的对手竞争，那就是你拥有的，一年前的你。所以诚实地看看你从哪里开始，并数一数你在过去一年里走过的路。
The skills that you didn't have then, the fear that used to run your life that hopefully barely touches you now. When you measure how far you've come instead of how far you have left, you start to refill your belief instead of draining it out of you.
你当时还不具备的技能，曾经主宰你生活的恐惧，如今希望它几乎不再触及你。当你衡量自己走了多远，而不是还剩多远时，你开始重新填满你的信念，而不是将它从你身上耗尽。
Your only real competition was always yesterday's version of you. So beat that person and let everyone else run their own race. Silent killer number six, neglecting your energy. The sixth killer is the one that people brag about, which is how you know that it's got them.
你唯一真正的竞争对手始终是昨天的你。所以打败那个人，让其他人跑自己的比赛。沉默的杀手第六名，忽视你的精力。第六个杀手是人们会炫耀的那个，这就是你知道它已经控制他们的方式。
It's running yourself into the ground and calling it hustle. Neglecting your health and your energy doesn't feel like a mistake in the moment. It feels like dedication, but your physical state sets the ceiling on your mental state.
那是把自己累垮，还称之为拼搏。忽视你的健康和精力在当时并不觉得是个错误。它感觉像是奉献，但你的身体状态决定了上限对你的精神状态而言。
When you're exhausted, you're sleepd deprived, you're eating trash, your decision-m automatically, what happens? It gets worse. Your patience, it gets shorter, and every excuse in your head gets louder.
当你精疲力竭时，你睡眠不足，你吃着垃圾食品，你的决策力会自动下降，会发生什么？情况会变得更糟。你的耐心会变得更短，而你脑海中的每一个借口都会变得更响亮。
You can have the best strategy in the world and still lose because you're too depleted to actually go out and execute it. So protect your energy like it's gold because it's the one resource that everything else runs on.
你可以拥有世界上最好的策略却仍然会失败，因为你精力耗尽，无法真正行动起来并执行它。所以像守护黄金一样守护你的精力因为它是其他一切赖以运转的唯一资源。
So start with how you end your day because that controls the next one. Your mind is not this filing cabinet. If you go to bed with a 100 open loops spinning in your head, your brain will keep you up trying to hold them all down.
所以从如何结束一天开始因为它掌控着下一天。你的大脑不是这个档案柜。如果你带着100个未了结的念头上床睡觉，你的大脑会让你保持清醒，试图把它们全都压住。
So write them down. Get every task and worry out of your head onto paper before you sleep. So your mind is finally allowed to rest instead of being awake all night. And it's hard. It's I still struggle with it.
所以把它们写下来。把每项任务和担忧都从脑中写到纸上在睡前。这样你的大脑终于可以休息了而不是整夜清醒。而这很难。我仍然在与它作斗争。
That one habit alone though can change the quality of your mornings. And if the racing thoughts still won't quiet down, you can use a simple breathing pattern to slow your whole nervous system.
然而，仅凭这一个习惯就能改变你早晨的质量。如果纷乱的思绪仍然无法平静下来，你可以使用一种简单的呼吸模式来减缓你的整个神经系统。
It looks like this. Breathe in for 5 seconds, hold for six, and then breathe out slowly for seven. Then do it again. The long exhale tells your body that it's safe to power down. It works better, at least for me, than lying there fighting your own mind with mantras.
它看起来像这样。吸气5秒钟，屏息六秒，然后慢慢呼气七秒。然后再做一次。长长的呼气告诉你的身体，现在可以安全地放松下来了。这更有效，至少对我来说，比躺在那里用咒语对抗自己的思绪要好。
because you're not arguing with your thoughts, you're changing your actual physiology. Silent killer number seven, waiting to feel ready. The seventh killer is the most patient one of all, and it's waiting.
因为你没有在跟自己的想法争论，你是在改变自己的实际生理状态。沉默的杀手第七号，等待感觉准备好了。第七个杀手是所有杀手中最有耐心的一个，而它正在等待。
Waiting to feel ready, waiting for permission, waiting for the perfect moment, the perfect plan, the perfect version of you to finally show up before you begin. That moment is never coming.
等待感觉准备好了，等待获得许可，等待完美的时刻，完美的计划，完美的你在你开始之前终于出现。那一刻永远不会到来。
Playing small feels safe because you're paralyzed by the pressure to be perfect the second you start. So you keep polishing and planning and preparing and years slip by while you get ready to get ready.
表现低调会让人感到安全，因为你被压力所麻痹从一开始就必须做到完美。所以你不断打磨、计划和准备年复一年悄然流逝，而你仍在准备着去准备。
Perfectionism is not this high standard. It's just fear. You're just afraid. So here's the rule that beats the paralysis and it stops perfectionism cold. When you start anything new, refuse to judge yourself until you've done a 100 reps, 100 videos, 100 sales calls, 100 posts, 100 whatever it is.
完美主义并不是这种高标准。它只是恐惧。你只是害怕。所以这里有一条规则可以打破这种瘫痪状态它能立刻阻止完美主义。当你开始做任何新事情时，在你完成100次之前，拒绝评判自己，100个视频，100个销售电话，100篇帖子，100次任何事。
Your first ones are going to be rough. You're going to suck at the start. And that's the whole point. You're not supposed to be good at rep number three. You're supposed to be building the momentum and the skill that only comes by creating volume.
你最初的那些会很粗糙。一开始你会做得很烂。而这正是关键所在。第三次重复时你本就不该做得好。你应该是在积累势头以及只有通过创造数量才能获得的技能。
So burying your head and committing to 100, you make it impossible for the perfectionism to stop you at number four because you've already decided in advance that the early ones don't count as final products.
所以埋头投入100次，你让完美主义无法阻止你在第四个时因为你已经提前决定早期的那些不算作最终成品。
They count as practice. And that shift, it can take the pressure off in the beginning. And the beginning is exactly where perfectionism does its killing. So we're going to stop waiting for someone to hand you permission.
它们算作练习。而这种转变，能在初期减轻压力。而初期恰恰是完美主义扼杀一切的地方。所以我们要停止等待别人给你许可。
Nobody is coming to tap you on the shoulder and say you it's your turn now. If you see the thing that needs doing, then do it. Don't ask. Don't wait to feel ready because ready is not real.
没有人会来拍拍你的肩膀告诉你现在轮到你了。如果你看到需要做的事，那就去做。不要问。不要等到感觉准备好了，因为准备好并不真实。
And the most capable people that you admire all felt unready the moment before they started anyway. You know when the best time to start is now. Have it right now. Being leads to doing.
你所敬佩的那些最有能力的人，在开始前的那一刻也都感到没准备好，尽管如此他们还是开始了。你知道最好的开始时间就是现在。现在就拥有它。存在导致行动。
You decide to be the person who begins before they feel ready. You act like that person today and the action starts to make it true. The one who wins isn't the one who felt ready. It's the one who moved and started while they were still You already have everything you need.
你决定成为那个在感觉准备好之前就开始的人。你今天表现得像那个人行动就会让它成真。赢的人不是那个觉得准备好了的人。而是那个行动起来、开始而他们仍然是 你已经拥有你需要的一切。
So there they are. The seven silent killers that we pulled out from the shadows. Comfort, your circle, chasing too much, ego, comparison, neglecting your energy, and waiting to feel ready.
于是它们就在那里。我们从阴影中揪出的七大无声杀手。舒适，你的圈子，追求过多，自负，攀比，忽视你的精力，以及等待准备好。
None of them will ever show up and announce themselves. They win by staying quiet, by feeling normal, by hiding inside your habits that you never think the question. But you can't be beaten in silence by something that you're staring at right now and now you're staring right at all of them.
它们永远不会现身并自我宣告。它们靠保持沉默取胜，靠让你感觉一切正常，靠藏进你的习惯里，让你从没想过要问那个问题。但你不会被某种你此刻正盯着看的东西在沉默中击败而此刻你正盯着它们全部。
So here's what I want you to do before moving on with your day. Don't try to pick and fix all seven at once. Pick the one that's been running your life for the longest. The one that made you a little uncomfortable when I said it out loud and go take that single one away this week.
所以在继续你的一天之前，我希望你做这件事。不要试图一次性挑选并解决所有七个问题。挑选那个支配你生活最久的问题。那个让你有点不舒服的当我说出来，然后去拿这周就只拿走那一个。
Just one. That's a great start. And one real win changes more than you think because the moment that you beat it, the rest also get weaker, too. Dyson didn't quit at prototype 3000 and you don't have to quit right here either.
就一个。这是个很好的开始。而一次真正的胜利，改变的超乎你想象因为在你战胜它的那一刻，其余的也会变弱，同样如此。戴森在第3000个原型时没有放弃你也不必就此放弃。
If you can see them, you can beat them. And now you can see hopefully every single one. The impossible is exactly what you're here to do. You're not broke because of the economy or bad luck.
如果你能看到它们，你就能战胜它们。现在你希望可以看到每一个。不可能的事正是你在这里要做的。你破产不是因为经济或运气不好。
You're broke because you keep stepping into the same 10 money traps. While other entrepreneurs are quietly getting rich by avoiding these mistakes, you might be repeating them without even realizing it.
你之所以破产，是因为你一直在踏入同样的10个金钱陷阱。当其他创业者正在悄悄变富通过避开这些错误时，你可能在不知不觉中重复着它们。
And if you don't fix this, a year from now, you'll still be stressed about money, hustling hard with nothing to show for it, wondering why you're not winning. Just look at the proof.
如果你不解决这个问题，一年之后，你仍然会为钱感到焦虑，拼命忙碌却一无所获，不明白自己为什么没有成功。看看证据就知道了。
Ever hear about lottery winners going bankrupt? Roughly 70% of big lottery winners end up broke within a few years. Jack Whitaker won a $315 million Powerball jackpot and lost it all in a few years.
听说过彩票中奖者破产的事吗？大约70%的彩票大奖得主会在几年内破产。杰克·惠特克中了3.15亿美元的强力球头奖却在几年内输光了所有钱。
He even said the money destroyed his life. Why? Because money isn't the answer if you haven't fixed the habits that keep people poor. If you got a million dollars today, but carried on with the same bad behaviors, that money would vanish.
他甚至说这笔钱毁了他的人生。为什么？因为如果你没有改掉那些让人贫穷的习惯，金钱并不是答案。如果你今天得到一百万美元，却继续着同样的坏行为，那些钱就会消失。
I had to learn this myself the hard way. When I was 19, I had my first company and was making $300 a month. Imagine working more than full-time and not being even able to afford rent.
我自己也是经历了惨痛的教训才明白这一点。我19岁时，有了第一家公司，每月赚300美元。想象一下，工作超过全职时间却连房租都付不起。
That was me. I felt worthless. And I hit my breaking point at a family event and I told my business partner I quit. I broke down crying, snot-nosed, uncontrollable tears because I felt like I just didn't have what it takes.
那就是我。我觉得自己毫无价值。在一次家庭聚会上，我达到了崩溃的边缘然后我告诉我的商业伙伴我不干了。我崩溃大哭，鼻涕横流，泪水止不住因为我觉得自己就是没有那个能力。
But the very next morning, I woke up and something snapped. I realized I hadn't earned the right to quit because I hadn't tried everything. I thought, has someone figured this out before?
但就在第二天早上，我醒来时，有什么东西突然断了。我意识到我还没有赢得放弃的权利因为我还没有尝试过所有方法。我想，之前有人弄明白过这个问题吗？
And turns out Bill Gates had built a software company from nothing. So, I decided to model how he did it. I stopped feeling sorry for myself and started learning from someone who'd already won.
结果发现比尔·盖茨是从零开始建立了一家软件公司。所以，我决定模仿他的做法。我不再自怨自艾而是开始向一个已经成功的人学习。
And you know what? Within a short time, I closed a $135,000 deal and jumping from $300 a month to a 13.5K check. In my head, I felt like a millionaire. But more importantly, I had proof that if I changed my approach, I could change my results.
你知道吗？在很短的时间内，我达成了一笔13.5万美元的交易从每月300美元跃升到一张1.35万美元的支票。在我心里，我感觉自己像个百万富翁。但更重要的是，我有了证据证明，如果我改变我的方法，我就能改变我的结果。
I went from almost giving up to finally getting momentum. Now, maybe you're thinking, Evan, it's not me. It's just it's a tough market, or I already know this stuff. Wrong. That thinking is a trap by itself.
我从几乎放弃到终于获得了动力。现在，也许你在想，埃文，不是我。只是，这只是个艰难的市场，或者我已经知道这些了。错了。这种想法本身就是一个陷阱。
I've coached thousands of entrepreneurs and the ones who stay broke always point fingers at the economy, their competition, anything but themselves. The winners, they take responsibility.
我指导过成千上万的创业者那些始终贫穷的人总是把手指指向经济环境，他们的竞争对手，任何东西，唯独不指向自己。而赢家，他们承担责任。
They look in the mirror and they fix what's holding them back. So, drop the excuses, at least for this video, and really listen. Even if you think you've heard it all, I guarantee there's at least one trap on this list you're caught in right now.
他们照镜子，并修正阻碍自己的问题。所以，放下借口，至少在这个视频里，真正地听进去。即使你认为自己已经听过所有道理，我保证这个清单里至少有一个陷阱是你此刻正深陷其中的。
And if you could eliminate it, it could mean the difference between scraping by and actually building real wealth. So, let's do this. Here are 10 money traps that will keep you poor and how to break out of each one.
如果你能摆脱它，这可能就是勉强糊口和真正积累财富之间的区别。那么，我们开始吧。以下是10个会让你一直穷下去的金钱陷阱以及如何摆脱每一个陷阱。
Trap number one, scarcity mindset. This is the fear of spending money or taking risks. The impulse to hoard every dollar. You tell yourself you can't afford to invest in growth, so you do nothing.
第一个陷阱，稀缺心态。这是对花钱或冒险的恐惧。囤积每一美元的冲动。你告诉自己，你负担不起投资于成长，于是你什么也不做。
And ironically, that guarantees you'll always be short on money. Here is your truth. Money is a tool, not a trophy to tuck under your mattress. If you're too afraid to use it, you'll never have more of it.
而讽刺的是，这保证了你永远都会缺钱。这就是你的真相。金钱是一种工具，而不是塞在床垫下的战利品。如果你太害怕使用它，你就永远不会拥有更多。
Think about it. If a farmer refuses to plant seeds because he's afraid of losing them, he'll never get a harvest. It's the same with your money. Sitting on it due to fear is a sure way to stay broke.
想想看。如果一个农民拒绝播种因为他害怕失去种子，他就永远不会有收成。你的钱也是一样。因恐惧而守着钱不放，注定会一直穷下去。
Successful entrepreneurs have an abundance mindset. They invest in themselves and their business confidently. Even when I was struggling, I forced myself to invest in help. I hired someone for just an hour a day to take over tasks that he was better than me at so I could focus on higher value work.
成功的企业家拥有富足的心态。他们自信地投资于自己和自己的事业。即使在我苦苦挣扎的时候，我也强迫自己花钱寻求帮助。我雇了一个人，每天只工作一小时，来接手一些任务那些他比我更擅长的任务这样我就能专注于更高价值的工作。
Did it cost money I felt I didn't have? Yes. But freeing up that hour led to more growth and more money. The scarcity- minded you would never have done that. That you stay stuck. So here's your action step.
它是否花费了我感觉我没有的钱？是的。但腾出那一小时带来了更多成长和更多金钱。具有稀缺心态的你绝不会那样做。你会一直停滞不前。所以这是你的行动步骤。
Next time you're scared to spend on something that could grow your business, a course, a tool, an employee, remember avoiding calculated risks is the riskiest move of all. If you want this year to be different, you have to loosen the grip.
下次你害怕花钱在某个东西上时而它本可以促进你的业务增长，一门课程、一个工具、一名员工，记住，回避经过计算的风险是所有举动中最危险的。如果你想让今年有所不同，你必须松开紧握的手。
Invest in your growth or remain forever a servant to pennies. Chap number two, believing money is not important. I don't care about money. I do it for passion. It sounds noble, right?
投资于你的成长，否则你永远都是分文必较的奴隶。第二章，相信钱不重要。我不在乎钱。我这么做是出于热爱。听起来很高尚，对吧？
It's also a recipe for staying poor. I'm all about mission. My channel exists to spread belief. But if you don't make money, you can't keep going. Some entrepreneurs wear burnout and poverty like a badge of honor, as if making money would taint their purity.
这也是保持贫穷的秘诀。我全心投入使命。我的频道存在的意义是传播信念。但如果不赚钱，你就无法持续下去。有些创业者把倦怠和贫穷当作荣誉勋章，仿佛赚钱会玷污他们的纯粹。
That's nonsense. Money is oxygen for your business. If you ignore it, your dream dies. I had this blind spot myself at a mastermind. My peers told me, "Evan, we want to pay you more, but you haven't given us away."
那是胡说八道。金钱是你生意的氧气。如果你忽视它，你的梦想就会破灭。我在一次智囊团会议上也有过这样的盲点。我的同行们告诉我，“埃文，我们想付给你更多钱，但你还没有给我们一个途径。”
It hit me that I was so focused on service. I hadn't built monetization into my mission. And I used to say, "I'll do it for free if I have to." And I meant it. But that mindset was holding me back from scaling my impact.
我忽然意识到，我太专注于服务了。我没有把盈利模式融入我的使命中。我以前常说，"如果有必要，我愿意免费做。"我是认真的。但这种心态阻碍了我扩大影响力。
I learned that money can't be your number one motivation, but it must be in your top five. If your mission really matters, you owe it to yourself to fund it properly. Think of money as the fuel or your gasoline that you have on your fire.
我认识到，金钱不能成为你的第一动力，但它必须排在你的前五位。如果你的使命真的很重要，你就应该为自己妥善地提供资金。把金钱看作是燃料或汽油你给火焰添加的。
More fuel, bigger fire. Does running on fumes make you a martyr? No. It makes you a struggling amateur who might have to quit their dream and go back to a day job. So, your action step is start respecting money.
燃料越多，火焰越大。靠消耗自己硬撑会让你成为烈士吗？不，那只会让你成为一个苦苦挣扎的业余者可能不得不放弃梦想，回去做朝九晚五的工作。所以，你的行动步骤是开始尊重金钱。
Charge what you're worth. Create offers and products that bring in revenue, not because you're greedy, but because revenue equals longevity. It equals impact. Money in your pocket means you get to keep serving, keep improving, keep living your purpose.
按你的价值收费。创造能带来收入的产品和服务，不是因为你贪婪，而是因为收入等于长久。它等于影响力。口袋里的钱意味着你可以继续服务，继续进步，继续活出你的使命。
Breathe life into your business by embracing profit not as the goal but as the means to amplify your goal. Chat number three, the get-richqu illusion. This one is deadly because it seduces you with flashy promises, crypto schemes, mean stocks, guaranteed six figures in 30 days courses.
为你的企业注入生机，把利润当作手段，而非目标，用它来放大你的目标。第三次聊天，快速致富的错觉。这个很致命，因为它会诱惑你用华而不实的承诺，加密货币骗局、卑鄙的股票，保证30天内赚六位数的课程。
If you're chasing those, you're running on this hamster wheel, right? The reality is almost nobody wins that game. Studies show that over 97% of day traders lose money over time. Did you hear that again?
如果你在追逐这些，你就是在踩这个仓鼠轮，对吧？现实是几乎没有人能赢那个游戏。研究表明，超过97%的日内交易者长期亏损。你听清楚了吗？
You think you're the exception. The odds say that you're not. Trying to get rich quick is like trying to sprint in a marathon. You burn out or collapse financially. Wealth built fast rarely last.
你以为自己是例外。但概率表明你并非如此。试图快速致富就像在马拉松中冲刺一样。你会精疲力竭，或在财务上崩溃。快速积累的财富很少能持久。
Look at the com bus. Look at the crypto crashes. Fortunes made in months disappeared overnight for those who didn't have solid fundamentals. And psychologically, the more you chase instant rewards, the more you wire your brain for short-term thinking.
看看那个com巴士。看看加密货币的暴跌。几个月内积累的财富一夜之间就消失了，对于那些没有扎实基础的人来说。从心理上来说，你越是追逐即时回报，就越会让你的大脑习惯于短期思维。
Remember the famous Stanford marshmallow experiment? Kids who resisted eating one marshmallow immediately to get two later ended up with better grades, better jobs, and way more success decades later.
还记得著名的斯坦福棉花糖实验吗？那些抵制住诱惑没有立刻吃掉一颗棉花糖的孩子为了之后能得到两颗最终取得了更好的成绩，更好的工作，并在几十年后获得了更大的成功。
Why? Because delayed gratification is a superpower. It means you can sacrifice now for a greater payoff later. If you lack that, you'll always snatch at pennies and miss out on dollars.
为什么？因为延迟满足是一种超能力。这意味着你现在可以牺牲，以换取日后更大的回报。如果你缺乏这一点，你就会总是捡了芝麻，丢了西瓜。
So, your action step, commit to the long game. If you catch yourself saying, "Why am I not rich yet? I need a shortcut." Slap yourself, right? Figuratively, decide to get rich for sure, but not to get rich quick.
所以，你的行动步骤是，致力于长远之计。如果你发现自己说：“为什么我还没富起来？我需要一条捷径。”抽自己一下，对吧？打个比方，下定决心一定要富起来，但不是快速致富。
Build real value, develop skills, put in the reps. It might take longer, but when you get there, you'll stay rich. Every overnight success you admire took years of unseen work, keep that in mind every time you're tempted by the next hot opportunity.
创造真正的价值，培养技能，反复练习。这可能需要更长时间，但当你到达那里时，你会一直富有。你羡慕的每一个一夜成名都经历了多年不为人知的努力，每次都要记住这一点你被下一个热门机会诱惑时。
Top number four, stagnating your learning. The moment you think you've arrived or I know enough, you're done. The world is changing faster than ever. This year will belong to the innovators, the learners, the adapters, the tinkerers.
第四点，让你的学习停滞不前。当你认为自己已经到达终点，或者觉得“我懂得够多了”的那一刻，你就完了。世界正以前所未有的速度变化着。今年将属于创新者，学习者、适应者，以及爱捣鼓的人。
If you're not obsessed with learning, you will be left behind. Maybe you've got a degree or some experience and you think that's enough. I'll tell you what I discovered. My business degree was practically useless when it came to real entrepreneurship.
如果你不痴迷于学习，你就会被抛在后面。也许你有一个学位或一些经验并且你认为这就足够了。我来告诉你我发现了什么。我的商科学位几乎毫无用处在真正的创业方面。
In my senior year at University of Toronto, I finally got a class on entrepreneurship on small business and the professor had never even run a business himself. While my classmates played it safe with case studies about fake coffee shops, I was out there running a real company at the time and struggling and none of my professors could help me.
在多伦多大学的大四那年，我终于上了一门关于小企业创业的课而那位教授自己甚至从未经营过企业。当我的同学们用案例分析稳妥行事时关于假咖啡店的案例而我当时正在外面经营一家真实的公司并且苦苦挣扎而我的教授们都帮不了我。
I learned more from YouTube shows than an entire semester of lectures. That's how out of touch formal education was with entrepreneurship. And guess what? Today, the best teachers are on YouTube or podcast or forums.
我从YouTube节目中学到的更多比整个学期的讲座学到的还多。正规教育就是如此脱离实际与创业精神。你猜怎么着？如今，最好的老师在YouTube、播客或论坛上。
People actually in the game sharing their up tothe-minute insights. If you're not tapping into that, you're choosing ignorance. Meanwhile, technology is exploding. AI, social platform, shifting market trends.
真正身处其中的人分享他们最新的见解。如果你不利用这一点，你就是在选择无知。与此同时，技术正在迅猛发展。人工智能、社交平台、不断变化的市场趋势。
You can't rely on what worked in 2016 or 2023. You need to be upskilling constantly. Read books, take courses, follow industry leaders, watch YouTube videos, experiment with new tools.
你不能依赖2016年或2023年有效的方法。你需要不断提升技能。读书，上课，关注行业领袖，观看YouTube视频，尝试新工具。
The top CEOs read dozens of books a year, always hunting for one idea that gives them an edge. So, your action step, schedule daily learning. Yes, daily. Even 30 minutes of reading or watching a YouTube video or tutorial.
顶尖首席执行官每年阅读数十本书，总是在寻找能给他们带来优势的一个想法。所以，你的行动步骤是，安排每日学习。是的，每天。哪怕只是30分钟的阅读或者观看YouTube视频或教程。
Adopt a beginner's mindset. Assume that there's always something that you don't know because there is. This year, ignorance will cost you more than ever, but if you keep learning, you won't just make more money, you'll futureproof your Trap number five, lifestyle, inflation, and looking rich.
采用初学者的心态。假设总有一些你不知道的东西，因为确实如此。今年，无知会让你付出比以往更大的代价，但如果你持续学习，你不仅能赚更多的钱，还能为你的第五个陷阱做好长远准备，生活方式、通货膨胀和装富。
This trap is sneaky because society will clap for you while you fall into it. You make a bit of money and you immediately upgrade your lifestyle. Bigger apartment, nicer car, expensive gadgets to look successful.
这个陷阱很隐蔽，因为社会会为你鼓掌而你却掉进其中。你赚了一点钱就立刻升级你的生活方式。更大的公寓，更好的车，昂贵的电子产品来显得成功。
After all, you deserve it, right? Here's the problem. When your income goes up, if your spending matches it, you're not growing wealth. You're just on a nicer treadmill. Now, I've seen entrepreneurs make $100,000 in revenue and spend 110K trying to appear like ballers.
毕竟，你值得拥有，对吧？问题就在这里。当你的收入增加时，如果你的支出也随之增加，你并没有在积累财富。你只是换了一台更好的跑步机。我见过一些创业者赚了10万美元的收入却花掉11万来装阔。
The math doesn't work. Even multi-millionaires go broke from this. 78% of NFL players are either bankrupt or under serious financial stress within 2 years of retirement. These are people who earned millions per year.
这笔账算不通。即使是千万富翁也会因此破产。78%的NFL球员要么破产要么承受着严重的财务压力在退役后的两年内。这些人每年能赚数百万美元。
And 60% of NBA players are broke within 5 years of leaving the league. How is that possible? Lifestyle inflation. They felt like they had to flex Lamborghinis and jewelry, spend like kings, help every second cousin and old friend who asked, and they blew their money.
而60%的NBA球员会破产在离开联盟后的5年内。这怎么可能？生活方式膨胀。他们觉得必须炫耀兰博基尼和珠宝，像国王一样挥霍，帮助每一个开口求助的远房表亲和旧友，然后他们把钱挥霍一空。
Wealth is silent. Poverty is loud. If you're spending money to prove to others that you have money, that's a fool's game. Real millionaires are investing into assets, not liabilities, to stunt on Instagram.
财富是无声的。贫穷是响亮的。如果你花钱是为了向别人证明你有钱，那是大聪明的游戏。真正的百万富翁是在投资资产，而不是负债，去在Instagram上炫耀。
They're not buying depreciating toys on credit. They're reinvesting in their business and stocks and real estate, things that make money while they sleep. Meanwhile, the pretenders stay one hiccup away from complete disaster.
他们不会用信用卡购买会贬值的玩具。他们把钱再投资于自己的生意、股票和房地产，这些是能在他们睡觉时赚钱的东西。与此同时，那些假装富有的人始终离彻底的灾难只有一步之遥。
So, your action step, cap your lifestyle. Pick a modest baseline and stick to it as your income grows. Instead of a fancy car, get a fancy investment portfolio. Let your results do the talking, not your Gucci belt.
所以，你的行动步骤是，限制你的生活方式。选择一个适度的基准，并随着收入的增长坚持下去。与其买一辆豪车，不如拥有一个豪华的投资组合。让你的成果说话，而不是你的古驰皮带。
This year, economic ups and downs will hit the flashy spenders hardest. Be smart now so you're not selling your luxury junk later to pay your rent. Remember, you're building empires, not trying to look like a king for a day.
今年，经济的起伏将最沉重地打击那些爱炫耀的挥霍者。现在聪明点，免得日后变卖你的奢侈品 junk来付房租。记住，你是在建立帝国，而不是试图看起来像一天的国王。
Chop number six, doing everything yourself. The oneperson army, the soloreneur who refuses to delegate, that mentality will keep you broke and exhausted. You might think you're saving money by not hiring, not outsourcing, not partnering, but you're actually stealing from your own future.
第六个砍掉，凡事亲力亲为。单人军队，拒绝授权的单干创业者，这种心态会让你破产又疲惫。你可能以为不招人就能省钱，不外包、不合作，但实际上你是在偷走自己的未来。
Why? Because you're capping your growth to the hours that you personally can work. There are only so many hours in a day. And if you insist on being the hero who does it all, you will burn out before you ever build real wealth.
为什么？因为你把自己的成长空间限制在了你个人能工作的时间之内。一天只有那么多小时。如果你执意要做那个包揽一切的英雄，你会在真正积累财富之前就精疲力竭。
I'll share a quick story. I met a YouTuber with 6 million subscribers, had a huge audience, and he had just hired his first virtual assistant because until then, he'd been doing everything himself.
我来分享一个小故事。我遇到了一位拥有600万订阅者的YouTuber，拥有庞大的观众群，而他刚刚雇用了他的第一位虚拟助理因为在那之前，所有事情都是他一个人在做。
The editing, the thumbnails, the emails, all of it. This guy was a rockstar on the outside, but behind the scenes, he was drowning in busy work. It blew my mind and it reinforced one of my core beliefs.
剪辑、缩略图、电子邮件，全都是。这个人表面上是个明星，但在幕后，他正被繁杂的工作淹没。这让我大开眼界，也坚定了我的一个核心信念。
You have to build a team if you want to go from just hustling to actual enterprise. And I get it. Nobody does it as good as you, right? And paying others feels like a luxury when money is tight.
你必须组建一个团队，如果你想从单纯的打拼走向真正的企业。我明白。没人能做得像你这么好，对吧？而且手头紧的时候，花钱请别人感觉像是一种奢侈。
But not hiring help when you're overloaded is a trap. Think about it. If you spend 10 hours a week doing $10 an hour tasks, that's a $100 of value. If you paid someone $10 an hour to do it, that's $100 out of your pocket.
但当你超负荷时却不请帮手，这是一个陷阱。想想看。如果你每周花10小时做时薪10美元的工作，那就是100美元的价值。如果你花每小时10美元请人来做，那就是从你口袋里掏出的100美元。
But those 10 hours could be used to generate $1,000 of value or $10,000 doing higher level strategy, sales, product development. So action step, identify the one task that consumes your time and someone else could do at half your rate or better.
但那10个小时可以用来创造1000美元的价值或者做更高层次的战略工作创造10000美元，销售、产品开发。所以行动步骤是，找出那个消耗你时间的任务而别人能以你一半的时薪或更低的成本来完成。
Outsource it this month, even for a trial run. Start small if you have to. Hire a freelancer for 5 hours a week. Your future self will thank you as you find yourself with more time to make real money.
这个月就把它外包出去，哪怕是试运行。如果有必要，从小处着手。每周雇一个自由职业者工作5小时。未来的你会感谢自己当你发现自己有更多时间去赚真正的钱。
Remember, businesses are built by teams, not lone heroes. You're not just an entrepreneur. Become a leader of people, even if it's one part-timer to start. Chap number seven, never asking for help or advice.
记住，企业是由团队建立的，而不是孤胆英雄。你不仅仅是一名创业者。成为人们的领导者，哪怕一开始只是领导一名兼职人员。第七章，从不寻求帮助或建议。
Pride, fear of looking stupid, I have to figure it out on my own. These attitudes will silently rob you of your success. Listen, every great entrepreneur that you admire had mentors, coaches, adviserss guiding them.
自尊心，害怕显得愚蠢，我必须自己弄明白。这些态度会悄然夺走你的成功。听着，你钦佩的每一位伟大企业家都有导师，教练、顾问指导他们。
Steve Jobs had Bill Campbell. Zuckerberg had Steve Jobs. Gates had Buffett in his corner. Meanwhile, you're over there googling or chatbot for hours just flailing in silence because you're too proud or too shy to ask someone who's been there for help.
史蒂夫·乔布斯有比尔·坎贝尔。扎克伯格有史蒂夫·乔布斯。盖茨有巴菲特的支持。与此同时，你却在那里花几个小时用谷歌搜索或聊天机器人，只是默默挣扎因为你太骄傲或太害羞不肯向有经验的人求助。
And I struggled with this, too. I'm an introvert. I don't like bothering people for years. Asking for help was my biggest weakness. Probably still is. I thought I had to do everything myself.
我也曾为此挣扎过。我是个内向的人。多年来我都不喜欢麻烦别人。寻求帮助曾是我最大的弱点。很可能现在还是。我以为所有事都得我自己来做。
Back to trap number six. But once I started seeking guidance, everything started to change. I joined the mastermind group. I reached out to entrepreneurs I looked up to. And very often, people are willing to help.
回到第六个陷阱。但当我开始寻求指导时，一切都开始改变。我加入了智囊团。我主动联系了我所敬仰的企业家。很多时候，人们都愿意伸出援手。
84% of CEOs say that having mentors prevented them from making costly mistakes. And 69% of them made more profitable decisions thanks to mentor guidance. That's data. Even the top of the top lean on mentors to fasttrack their learning.
84%的首席执行官表示，拥有导师让他们避免了犯下代价高昂的错误。其中69%的人做出了更有利可图的决策这得益于导师的指导。那就是数据。即便是顶尖中的顶尖也会依靠导师来加速他们的学习。
If the highest performers can benefit from advice, why on earth would you try to wing it alone? It's pure ego or ignorance. Both will keep you broke. So action step, swallow your pride and actively seek out mentorship.
如果最优秀的人都能从建议中获益，那你到底为什么要试图独自应付呢？这纯粹是自负或无知。两者都会让你一直穷困。所以行动步骤是，放下自尊，主动寻求导师指导。
This could mean reaching out to someone in your field that that you respect with a specific question, joining a local entrepreneur mastermind or meetup group, or even just posting your challenge in a community of your peers.
这可能意味着向你领域中你尊敬的某个人提出一个具体的问题，加入当地的创业者智囊团或聚会小组，甚至只是发布你的挑战在同行的社区中。
Not asking is a guaranteed no. The worst that can happen is someone says they're too busy. So what? Move on to the next. When I was stuck early on, I could have saved so much time if I had just asked someone who'd already built a business for advice.
不问就肯定得不到答案。最坏的情况是有人说他们太忙了。那又怎样？继续下一个。在早期遇到困难时，如果当时我直接向已经创业成功的人请教，本可以节省大量时间。
Instead of assuming the bank would help me or suffering in isolation. Don't let your pride or your fear keep you ignorant this year. Make it a rule. If you don't know, ask. Save yourself years of trial and ror.
而不是假设银行会帮我，或独自苦苦挣扎。今年，别让你的骄傲或恐惧让你无知。把它定为一条规则。不知道，就问。让你免去多年的反复试错。
Your net worth will often depend on your net worth. So, start building one that can guide and inspire you. Top number eight, waiting for the savior or a sign. This one's a bit counterintuitive.
你的净资产往往取决于你的社交网络。所以，开始建立一个能指引你、激励你的吧。排名第八，等待救世主或一个征兆。这一点有点反直觉。
It's when you wait for an outsider to rescue you, a bank loan, an investor, the perfect moment instead of creating momentum yourself. It's the mindset of if only I had X, then I would succeed.
就是当你等待一个外人来拯救你，一笔银行贷款，一个投资者，完美时机而不是自己创造势头。这是一种“要是我有X，我就能成功”的心态。
And I see entrepreneurs fall into this trap all the time. They think a big investor is going to suddenly appear or write them a check or a bank will just toss them tons of money because they had the courage to start a business.
我看到创业者们总是掉进这个陷阱。他们以为一个大投资人会突然出现或者给他们开一张支票或者银行会随便扔给他们大笔的钱就因为他们有勇气去创业。
I made this mistake myself at 19. And I walked into a bank. My head was held high and I said, "Hi, I'm starting a business. How can you help me?" Expecting them to be as excited as I was.
我19岁时自己也犯过这个错误。我走进了一家银行。我昂首挺胸地说：“你好，我要创业。你能怎么帮我？"期待他们能像我一样兴奋。
And the banker basically laughed me out of the door. They told me, "No loan without three years of history or huge collateral." I left feeling crushed like, "Oh my god, I'm going to fail.
而那个银行家基本上是把我笑着赶出了门。他们告诉我，"没有三年历史或巨额抵押品，就没有贷款。"我离开时感觉崩溃了，心想，"哦，我的天，我要失败了。
This is ridiculous." For a minute, I thought maybe that was it. Maybe I wasn't meant to be an entrepreneur if even the bank didn't believe in me. But here's what I realized. Nobody's coming to save you.
这太荒唐了。有那么一瞬间，我以为也许就这样了。也许我注定不适合当创业者，如果连银行都不相信我。但我意识到了一件事。没人会来救你。
That rejection was actually a gift because it forced me to get creative. Many people would have quit right there. In fact, a lot of new entrepreneurs do quit after their first big rejection or failure.
那次拒绝其实是一份礼物因为它迫使我发挥创意。很多人到那时就会放弃。事实上，很多新创业者确实会放弃在他们的第一次重大拒绝或失败之后。
They take it as a sign that it wasn't meant to be. That's the trap. The truth is setbacks are normal. Rejection is normal. Waiting around for perfect conditions or someone else's money is a losers game.
他们把这当作一个迹象，认为这注定不属于自己。这就是陷阱。事实是，挫折是正常的。被拒绝是正常的。等待完美的条件或别人的钱，是失败者的游戏。
If I had waited for an investor or kept begging banks, I'd still be waiting. Instead, I bootstrapped. I cut expenses. I hustled for sales. We made alliances. Remember the idea of modeling Bill Gates's partnership strategy.
如果我当时等待投资者或一直求银行，我到现在还在等。相反，我自力更生。我削减了开支。我努力推销。我们建立了联盟。记住这个想法效仿比尔·盖茨的合作策略。
Eventually, I didn't need the bank's money. My business funded itself. So, your action step, whatever you're waiting for, stop waiting. Start doing. If you think you need funding, challenge yourself to launch a smaller version of your idea with whatever resources that you have right now.
最终，我不需要银行的钱。我的生意自筹资金。所以，你的行动步骤，无论你在等待什么，别再等了。开始行动。如果你认为你需要资金，挑战自己，用你现有的资源推出你想法的一个更小版本。
Prove that it works. Get some traction. If you're waiting for the economy to improve, find a way to serve people in this economy right now. If you're waiting for permission or validation from some expert, give yourself permission.
证明它可行。获得一些势头。如果你在等待经济好转，那就想办法在当下的经济环境中为人们服务。如果你在等待许可或认可来自某个专家，那就自己给自己许可。
This video is your permission. The only savior you need is the person in the mirror. No more waiting for someday or someone. Successful people start before they're ready, and they trust that they'll find out what they need along the way, not upfront.
这个视频就是你的许可。你唯一需要的救世主就是镜中的那个人。不要再等待某一天或某个人了。成功的人在还没准备好之前就开始行动，他们相信他们会在前进的过程中找到自己需要的东西，而不是事先就准备好。
Ch number nine, not managing your money. Look, it doesn't matter how much you make if you can't manage what you have. Plenty of entrepreneurs have high income and still end up broke because they don't know where their money is going.
第九章，不管理你的钱。听着，你赚多少钱并不重要如果你管理不好你拥有的钱。很多企业家收入很高却最终破产，因为他们不知道他们的钱都去了哪里。
Ignoring your finances is a huge trap. Maybe find it boring. Spreadsheets, budgets, taxes. So, you avoid it. Or you assume your cash flow is fine because sales are coming in. That's a big mistake.
忽视你的财务状况是一个巨大的陷阱。也许会觉得这很无聊。电子表格、预算、税务。所以，你避开了它。或者你假设你的现金流没问题因为销售正在进来。那是个大错误。
According to a US bank study, 82% of businesses fail due to poor cash flow management. That means almost eight out of 10 businesses don't die from lack of ideas or even lack of customers.
根据美国一家银行的研究，82%的企业因现金流管理不善而失败。这意味着几乎十家企业中有八家并非死于缺乏想法，甚至不是缺乏客户。
They die because the owners weren't on top of the money moving in and out. They run out of cash and boom, game over. You must know your numbers, your monthly expenses, your revenue, your profit margins, your your burn rate.
它们倒闭是因为老板没有掌控好资金的流入和流出。他们现金耗尽，然后砰，游戏结束。你必须了解你的数字，你的每月开支，你的收入，你的利润率，你的资金消耗率。
If you're burning savings, all of it. When I started making a bit of money, I hated accounting. So, you know what I did? I didn't ignore it. I delegated it. One of the first things I let go of was doing my own books because I knew if I tried to handle it while hating it, I'd probably screw it up.
如果你在消耗积蓄，全部花光。当我开始赚到一点钱时，我讨厌会计。所以，你知道我做了什么吗？我没有忽略它。我把它委派给别人了。我最早放手的事情之一就是自己做账因为我知道，如果我在讨厌它的情况下去处理它，我很可能会把它搞砸。
I used Microsoft Money software to automate what I could. And as soon as I could, I hired a part-time bookkeeper. I kept an eye on everything, but I left someone who loves numbers handle the details.
我用Microsoft Money软件来自动化我能做的事。我一有能力，就雇了一位兼职簿记员。我关注着一切，但把细节交给了一个热爱数字的人处理。
So, that key point is I respected the numbers. You need to respect your numbers, too. If you're not a finance person, fine. But the excuse, I'm not good at math, doesn't fly when your business goes under.
所以，关键点是我尊重数据。你也需要尊重你的数据。如果你不是金融从业者，没关系。但借口，我不擅长数学，当你的生意倒闭时，就行不通了。
So, action step today. Make a simple financial dashboard for yourself. Track your monthly income, the expenses, your net profit at the very least. You can use a spreadsheet, an app, I don't care.
所以，今天的行动步骤。为自己制作一个简单的财务仪表盘。追踪你的月收入，支出，至少还有你的净利润。你可以用电子表格，一个应用，我不在乎。
Just have visibility on it. Set a weekly date with yourself. Money Mondays, for example, to review and update your finances. Find one expense to cut or optimize and one area to potentially invest more in.
只要对它保持可见性。每周与自己安排一次约会。例如，把周一设为理财日，用来审视和更新你的财务状况。找出可以削减或优化的一项开支以及一个可以加大投入的领域。
And please separate your personal and your business finances, right? Pay yourself a salary or a draw so you're not constantly mixing your funds and losing track of what's what. When you know your numbers, you can control them.
并且请把你的个人和你的商业财务分开，对吧？给自己发工资或提取款项这样你就不会不断地混淆你的资金，也不会搞不清什么是什么。当你知道自己的数字时，你就能控制它们。
They don't control you. Master this and you won't wake up one day surprised that you're out of cash. Instead, you'll wake up building true wealth systematically. And shot number 10, quitting too soon.
它们不会控制你。掌握这一点，你就不会某天醒来时惊讶自己没钱了。相反，你会在醒来时系统地构建真正的财富。还有第10条，过早放弃。
The only guaranteed way to fail is to give up. Right? Cliche maybe, but it's cliche for a reason. It's true. And most people still don't get it. Quitting early is the ultimate wealth killer.
唯一必然失败的方式就是放弃。对吧？也许老套，但老套是有原因的。这是真的。而大多数人仍然不明白。过早放弃是财富的终极杀手。
Every entrepreneur faces pain and doubt and darkness on the road to success. Those who push through eventually see light. Those who quit stay in the dark forever. And I nearly fell into this trap myself.
每位创业者在通往成功的路上都会面临痛苦、怀疑和黑暗。坚持到底的人终将看到光明。那些放弃的人将永远留在黑暗中。我自己也差点掉进这个陷阱。
As I told you, I almost quit my business in the first year when nothing was working. If I had stayed quit, you probably wouldn't know my name. I'd be working some job that I hate right now and none of the impact I've had would exist.
正如我告诉过你的，我在第一年差点放弃我的生意当时什么都不顺利。如果我当初退出了，你可能就不会知道我的名字。我现在可能在做着某份我讨厌的工作而我产生过的所有影响都将不复存在。
I was this close to that reality. And it scares me how many people success stories end early because they walked away right before the breakthrough. It's digging for gold. Most people stop 3 ft from gold because it's taking longer than they thought.
我离那个现实就差那么一点。让我害怕的是，有多少人的成功故事过早结束因为他们在突破之前就放弃了。这就像挖金子。大多数人在离金子三英尺的地方停下来因为花的时间比他们想象的要长。
I say keep digging. Often the breakthrough comes just when you're at your lowest and ready to quit. If you give it one more big push. After I decided to stick with my business and model Bill Gates, our first win, that $13 and half thousand deal, it came in not long after.
我说继续挖。突破往往就在你最低谷的时候出现，在你准备放弃的时候。如果你再用力推一把的话。在我决定坚持我的生意并以比尔·盖茨为榜样之后，我们的第一笔成功交易，那笔一万三千五百美元的生意，没过多久就来了。
That wasn't a coincidence. It was my persistence being rewarded. And it taught me that a failure is just an event. It's not the end. Unless you make it the end by quitting. I try now to use my almost quit story to coach others that quantity leads to quality.
这并非巧合。这是我的坚持得到了回报。它教会了我，失败只是一个事件。它不是终点。除非你放弃，把它变成终点。我现在试着用我差点放弃的经历去指导他人数量会带来质量。
You have to put in the reps to churn through the failures to get to the success. If you bail after a handful of tries, you never develop mastery. You never hit the tipping point where it starts to brain money.
你必须投入大量练习，在失败中不断磨砺才能达到成功。如果你尝试几次就放弃，你永远无法练就精通。你永远达不到临界点那个开始赚大钱的点。
So, your action step is make a commitment this year that you won't quit on anything important out of frustration or fear. If you're going to quit something, quit making excuses, but don't quit on your dream.
所以，你的行动步骤是今年做出承诺你不会因为挫折或恐惧而放弃任何重要的事情。如果你要放弃什么，就放弃找借口吧，但不要放弃你的梦想。
Whenever you feel like giving up, remember why you started and picture yourself one year from now. If you keep going versus if you stop and use the pain of potential regret as fuel because if you persist through 10 failures, you might find success on number 11.
每当你想要放弃时，记住你当初为何开始并想象一年后的自己。如果你坚持下去，与如果你停下来并把可能后悔的痛苦当作动力因为如果你在10次失败后仍坚持，你可能会在第11次找到成功。
But if you quit after three, you've guaranteed failure. So, keep going. Adjust your strategy. Learn from the setbacks. Reread chap number seven about asking for help, but keep going.
但如果你在3次后就放弃，你就注定失败。所以，继续前进。调整你的策略。从挫折中学习。重读第七章关于寻求帮助的内容，但要继续前进。
Persistence is undefeated in the long run. Winners are just ex losers who refuse to quit. And most importantly, don't just watch this video passively. Do the work to call yourself out and improve.
从长远来看，坚持不懈是无敌的。赢家不过是拒绝放弃的前失败者。最重要的是，不要只是被动地观看这个视频。付诸行动，审视自己并改进。
Most people won't even admit they have flaws to fix. You are. That already sets you apart from the masses who will just let another year go by and live in the reruns of the same mistakes.
大多数人甚至不会承认自己有需要改正的缺点。你就是这样。这已经让你与大众不同他们只会让又一年白白流逝并活在同样错误的重复中。
Now, it's on you to take action. Knowing these traps is step one. Doing something about them is step two. You've got this opportunity right now to set new habits, a new standard for how you handle money and success.
现在，采取行动就靠你了。了解这些陷阱是第一步。对它们采取行动是第二步。你现在就有这个机会来建立新的习惯，一个关于你如何处理金钱和成功的新标准。
So take it. You don't need multiple streams of income to get rich. Three wonderful businesses. It's more than you need in this life to do very well. And three of those will be better than a 100 average businesses.
那就拿着吧。致富不需要多重收入来源。三家出色的企业。这辈子想要出类拔萃，需要的远不止这些。其中三个会胜过一百家平庸的企业。
Splitting your focus across five different side hustles guarantees that you fail at all of them. Diversification is a protection against ignorance. key resource you have to deal with is your time and how you spend So, you know, I'm always trying to make sure that that I'm only doing the things that are important.
把你的精力分散在五个不同的副业上注定会让你全部失败。分散投资是对无知的保护。你必须应对的关键资源是你的时间以及你如何花费它，所以，你知道，我总是努力确保我只做那些重要的事情。
Well, focusing is is saying yes. No, focusing is about saying no. If you refuse to go allin on your one true genius, you'll stay stuck in the exact same painful place 10 months from now.
嗯，专注就是说“是”。不，专注就是说不。如果你拒绝全力投入你唯一真正的天赋，你就会一直困在同样痛苦的地方10个月后。
Bill Gates and Warren Buffett are two of the richest men in history. One night, they were at a dinner party together. Someone asked them both to write down the single most important factor for their massive success on a piece of paper.
比尔·盖茨和沃伦·巴菲特是两位历史上最富有的人。一天晚上，他们一起参加了一个晚宴。有人让他们两人分别写下最重要的一个因素在他们取得巨大成功的纸上。
They did not look at what the other person was writing. But when they turned their papers over, they had both written the exact same word, So Bill and I, right after we met, had us approval of about 20 write down on a sheet of paper one word that they thought accounted for their success.
他们没有看对方写了什么。但当他们翻开试卷时，两人写下的竟是完全相同的词，所以比尔和我，就在我们见面后不久，让我们大约20个人在纸上写下一个他们认为造就了自己成功的词。
And Bill and I, who may only met twice, didn't know what the other one was writing down. We both wrote down the same word, which was focus. They did not build their wealth by doing 10 things at once.
而比尔和我，可能只见过两次面，并不知道对方写的是什么。我们俩写下了同一个词，那就是专注。他们并不是通过同时做10件事来积累财富的。
They picked one thing and poured every ounce of their energy into it. Now, you're probably thinking that focusing on just one thing is way too risky. You want a backup plan. But your backup plan is actually a trap.
他们只选择了一件事，然后倾注了全部的精力。现在，你可能会认为只专注于一件事风险太大了。你想要一个备用计划。但你的备用计划实际上是个陷阱。
When you give yourself a plan B, you almost guarantee that plan A will fail because you don't lack time or resources. You lack the courage to bet on yourself completely. When you finally commit, everything changes.
当你给自己一个B计划时，你几乎保证了A计划会失败因为你不缺时间或资源。你缺乏完全押注自己的勇气。当你最终全心投入时，一切都会改变。
So, here are 10 money rules that will force you to focus and skyrocket your net Charge higher prices to fewer people. You think you need thousands of customers paying a tiny amount to get rich.
所以，这里有10条理财法则，将迫使你专注并让你的净资产飙升 向更少的人收取更高的价格。你以为你需要成千上万的客户每人付一点点钱就能致富。
That's completely wrong. Most entrepreneurs are terrified of charging higher prices. You lower your hourly rates because you think it will attract a massive crowd. Instead, you attract people who don't value your time.
这完全错了。大多数创业者都害怕收取更高的价格。你降低时薪因为你认为这会吸引大量客户。相反，你吸引的是那些不珍惜你时间的人。
It is much easier to find 10 customers who will pay you $1,000 than to find a thousand customers who will pay you $10. If you want to build a half a million dollar business, you need clients who are worth $50,000 a year to you.
找到10个客户要容易得多他们愿意付你1000美元，比找到一千个客户愿意付你10美元要容易得多。如果你想建立一个价值五十万美元的企业，你需要每年价值5万美元的客户。
You don't want to do all the grueling work for clients paying you pennies. You need to upgrade your offers immediately. Harvard Business Review shows that premium pricing actually increases perceived value.
你不想做所有艰苦的工作只为给你付微薄报酬的客户。你需要立即升级你的报价。《哈佛商业评论》表明高价定价实际上会提升感知价值。
Customers respect your service more when they pay significantly more. So, if you sell a software product, don't just charge $20 a month and hope they figure it out. charge $2,000 a month and personally help the clients win massive victories.
当客户支付明显更高的价格时，他们会更加尊重你的服务。所以，如果你销售一款软件产品，不要只收每月20美元，然后指望他们自己搞明白。每月收费2,000美元并亲自帮助客户赢得巨大胜利。
You get vastly better results. Your clients get vastly better results. You build a highly profitable business that doesn't run you into the ground. This specific pricing strategy leads directly into how you fund your daily operations.
你会获得好得多的结果。你的客户会获得好得多的结果。你打造了一个高利润的生意而不会让你精疲力竭。这个具体的定价策略直接关系到你如何为日常运营提供资金。
Fund your business with clients, not investors. People think that raising capital from venture capitalist is the ultimate goal. Raising capital is a trap. If you get an investor to give you $50,000, they will take half your business.
用客户的钱来资助你的生意，而不是投资人。人们认为从风险投资家那里融资是最终目标。融资是一个陷阱。如果你让投资者给你5万美元，他们会拿走你一半的生意。
You might make 50,000 just by landing two high ticket clients. When you raise money, you buy a boss. You lose your freedom and your control. The Wall Street Journal reported that three out of four venturebacked startups fail completely.
你可能只需拿下两个高价值客户就能赚到5万。当你融资时，你就买来了一个老板。你会失去自由和掌控权。《华尔街日报》报道称，四家获得风险投资的初创企业中，有三家会彻底失败。
Your clients should fund your growth. When you deliver massive value, they will pay you gladly. You use that exact money to build your website and hire your team. You keep all your equity.
你的客户应该为你的增长提供资金。当你交付巨大的价值时，他们会乐意付钱给你。你用那笔钱来建立你的网站并雇佣你的团队。你保留所有股权。
You stay the owner of your dream. You don't have to report to a board of directors who only care about fast returns. You get to build the business on your own terms. Keeping your equity matters, but you also have to protect your daily time.
你仍然是梦想的主人。你不必向董事会汇报他们只关心快速回报。你可以按自己的方式建立企业。保留你的股权很重要，但你也必须保护好你的日常时间。
Stop overd delivering on low ticket offers. You are spending way too much time on deals that pay you almost nothing. Now, you might overd deliver and spend 40 hours on a five figure deal.
停止在低价订单上过度交付。你在这些交易上花费了太多时间而这些交易几乎不给你带来任何收益。现在，你可能过度交付并花费40个小时在一笔五位数的交易上。
You undercut yourself and charge 10,000 instead of 40,000. That burns you out and destroys your profit margins. You bend over backwards for people who demand everything and pay nothing.
你自降身价，只收一万而不是四万。这让你心力交瘁，还会摧毁你的利润空间。你为那些要求一切的人拼尽全力，他们却分文不付。
The paro principle proves that 80% of your results come from 20% of your effort. You need to stop doing the work that doesn't scale. Serve your premium clients deeply. Let the lowpaying clients go.
帕累托原则证明了你80%的成果来自20%的努力。你需要停止做那些无法规模化的工作。深入服务你的高端客户。让低付费客户离开。
They complain the most and they pay the least. Free up your schedule so you can focus on highlevel strategy. Your time is your most valuable asset. When you stop wasting hours on lowv value tasks, you open up space for massive income leaps.
他们抱怨最多，付费最少。腾出你的时间，以便专注于高层次的战略。你的时间是你最宝贵的资产。当你不再把时间浪费在低价值的任务上时，你就为收入的巨大飞跃腾出了空间。
And once you control your time, you must control your tracking. Track your money like you track your health. You can't improve what you don't measure accurately. Most people treat their finances like it's some mystery.
而一旦你掌控了自己的时间，你就必须掌控自己的追踪。像追踪健康一样追踪你的钱。你无法改善你无法准确衡量的东西。大多数人把他们的财务当成某种谜团。
You avoid looking at your bank account because you're afraid of what you will see. You have to stop hiding from your own numbers. If your physical goal is to drop your weight to 185 lbs and live completely painfree, you track your sleep and your resting heart rate and your weight.
你避免查看你的银行账户因为你害怕看到的结果。你必须停止逃避自己的数字。如果你的身体目标是减重到185磅并且完全无痛地生活，你会追踪你的睡眠和静息心率以及你的体重。
You might wear your aura ring like I do to monitor your daily readiness score. You treat your physical health like a serious data project. You need to demand real numbers. You need to do the same thing with your total net worth.
你可能会像我一样佩戴你的Aura戒指来监测你的每日准备度评分。你把身体健康当作一个严肃的数据项目来对待。你需要要求得到真实的数字。你需要对你的总净资产做同样的事情。
You look at your bank accounts daily. You track your daily spending. The American Psychological Association calls this the measurement effect. Simply tracking a specific behavior automatically changes that behavior for the better.
你每天查看你的银行账户。你追踪你的日常支出。美国心理学会称之为测量效应。仅仅追踪某个特定行为就会自动改变那个行为，使其变得更好。
When you track every single dollar, you instantly stop wasting your money on things that don't matter. You gain absolute clarity and total control over your future. Tracking gives you the hard data you need to build a real system that scales.
当你追踪每一美元时，你会立刻停止浪费金钱在不重要的事情上。你会获得绝对的清晰以及对你未来的完全掌控。追踪能为你提供所需的硬数据来构建一个可扩展的真正系统。
Build a machine, not just a job. Now, most entrepreneurs just buy themselves a terrible job, right? If you stop working, your income stops entirely. That is not a business. That is a cage.
构建一台机器，而不只是一份工作。如今，大多数创业者只是给自己买了一份糟糕的工作，对吧？如果你停止工作，你的收入就完全停止了。那可不是一门生意。那是一个笼子。
You need to build a machine around your work. So, look at your daily systems. You have to ask yourself if your business can generate $20,000 a month if you don't show up to work. Harvard Business Review highlights that process-driven companies scale much faster and survive longer than founder dependent companies.
你需要围绕你的工作构建一台机器。所以，看看你的日常系统。你必须问自己，如果你的企业能在你不去上班的情况下每月创造2万美元的收入吗。《哈佛商业评论》强调流程驱动的公司扩张速度要快得多并且比依赖创始人的公司存活得更久。
So document your daily steps. Hire people to do the tedious tasks that you hate doing. Step out of the daily grind so you can focus on the bigger vision. Your job is to replace yourself as fast as possible.
所以，记录下你的日常步骤。雇人来做那些你讨厌做的繁琐工作。摆脱日常琐事这样你就能专注于更大的愿景。你的任务就是尽快让自己被取代。
Building a machine gives you the ultimate freedom to focus on real relationships and growth. Start a business development show to get referrals. Cold calling is completely dead. You need a better way to network with wealthy clients.
打造一台机器能给你终极自由去专注于真正的关系和成长。开展业务拓展展示以获取推荐。冷电话营销已经完全过时了。你需要一种更好的方式与富有的客户建立联系。
One of the things we teach inside of our Movement Makers program is to start a simple video show. Interview the top 50 people in your specific industry. Invite them on your show and tell your story.
我们在“运动创造者”课程中教授的内容之一就是创办一个简单的视频节目。采访你所在特定行业的前50位人物。邀请他们上你的节目，讲述你的故事。
Nobody asks them for an interview. And when they say yes, that 30inut conversation turns into a deep relationship. You don't have to be a professional broadcaster. You just have to be curious.
没有人要求采访他们。而当他们答应时，那30分钟的对话会变成深厚的关系。你不必是一名专业播音员。你只需要保持好奇心。
LinkedIn data shows that 85% of all jobs and major deals are filled via networking. So don't ask for a sale, ask for the interview. Bring them massive value first. The referrals flow naturally because you build real trust over time.
领英数据显示，85%的工作和重大交易都是通过人脉关系达成的。所以不要请求成交，要请求面试。先给他们带来巨大的价值。推荐会自然流动因为你会随着时间的推移建立真正的信任。
But building that trust requires you to listen more than you speak. Stop giving free advice until they ask. You want to help absolutely everyone. You see a problem and you immediately try to fix it.
但建立这种信任需要你多倾听，少说话。在他们开口前，别主动给建议。你想帮助所有人。你看到一个问题，就立刻试图去解决它。
Giving advice before someone asks creates instant friction. They don't want what they didn't ask for. You push them away when you try to solve a problem they haven't admitted that they have.
在别人开口之前就给出建议，会立刻制造摩擦。他们不想要自己没开口要的东西。当你试图解决他们尚未承认的问题时你会把他们推开。
You need to ask them probing questions instead. Keep asking questions until they finally ask you what you would do in their situation. Psychology Today notes that unsolicited advice is almost always perceived as harsh criticism.
相反，你需要向他们提出探究性的问题。不断提问，直到他们最终问你处在他们的境况下你会怎么做。《今日心理学》指出，未经请求的建议几乎总是被视作严厉的批评。
So wait patiently for the clear invitation. When they ask you for your help, they are fully ready to pay for your premium solution. You can only guide the people who are truly ready to be guided.
所以，耐心等待对方明确的邀请。当他们向你寻求帮助时，他们已完全准备好为你的优质解决方案买单。你只能引导那些真正准备好被引导的人。
This level of patience though requires you to narrow your focus completely. Focus on the first five clients, not the next 5,000. You're stressing about how to scale the millions of users.
然而，这种程度的耐心要求你完全缩小你的关注范围。专注于前五个客户，而不是接下来的五千个。你正在为如何扩展到数百万用户而焦虑。
You don't even have your perfect five clients yet. Stop worrying about massive growth at the very beginning. If you have a highle program like we have, Movie Makers, figure out how to make it incredibly fun and life-changing for just five people, you have to nail the foundation before you build the skyscraper.
你甚至还没有你的完美五个客户。不要在刚开始的时候就担心大规模增长。如果你有一个像我们这样的highle项目，电影制作人，想办法让它变得极其有趣并改变仅仅五个人的生活，你必须打好地基然后再建造摩天大楼。
Kevin Kelly wrote the famous essay 1,000 true fans, it proves you don't need millions of followers to build massive wealth. If you change five lives completely, those people will bring you the next 50 clients.
凯文·凯利写了那篇著名的文章《1,000个铁杆粉丝》，它证明了你不需要数百万粉丝就能创造巨大的财富。如果你彻底改变五个人的生活，那些人会给你带来接下来的50个客户。
Focus small so you can eventually grow huge. Treat your early clients like royalty. But this tight focus requires the right internal motivation. Keep money in your top five, but never number one.
专注于小处，这样你最终才能发展壮大。像对待皇室一样对待你的早期客户。但这种高度专注需要正确的内在动力。将金钱放在你前五的目标中，但绝不要放在第一位。
If money is your only goal, you will quit when the journey gets hard. Money is a powerful tool. It is the fuel for your car. You absolutely need it, but it can't be your destination.
如果金钱是你唯一的目标，当旅程变得艰难时，你就会放弃。金钱是一种强大的工具。它是你汽车的燃料。你绝对需要它，但它不能成为你的终点。
Your main mission has to be bigger than your bank account. You have to have a cause that you would work on even if you are not getting paid. The National Institutes of Health published studies showing that intrinsic motivation sustains long-term effort much better than external rewards like cash.
你的主要使命必须比你的银行账户更宏大。你必须有一个即使没有报酬也愿意投入的事业。美国国立卫生研究院发表的研究表明内在动机能维持长期努力远胜于金钱等外部奖励。
Put money as your number two or three on your priority list. Let your true purpose be number one. You will actually make far more money this way because you weren't burned out. And your deeper purpose usually ties directly back to the people you love.
把金钱放在你优先事项清单的第二或第三位。让你的真正目标成为第一要务。这样你实际上会赚到多得多的钱因为你没有精疲力竭。而你更深层的目标通常直接关联回你所爱的人。
Put your family's future before your ego. You are making terrible financial decisions based on how you look to strangers on the internet. You need to stop caring about digital likes and start caring about your real legacy.
把你的家庭未来置于你的自尊之前。你正在根据你在互联网陌生人眼中的形象做出糟糕的财务决定。你需要停止在意数字点赞，并开始关心你真正的遗产。
Look closely at your family. Look closely at your husband or wife. They do not care about your daily view count. They care about the secure life you are building for them. You need to focus on what actually moves the needle for your household first.
仔细看看你的家人。仔细看看你的丈夫或妻子。他们并不关心你每天的观看量。他们关心的是你为他们建立的安全生活。你需要专注于真正能带来改变的事情，首先是为了你的家庭。
Pew Research Center states that family support is the primary driver of long-term life satisfaction and financial stability. So swallow your pride, do the boring work, send the emails, build the true wealth that changes your family tree forever, your next move.
皮尤研究中心指出，家庭支持是主要驱动力，影响着长期生活满意度和财务稳定。所以放下你的自尊，做那些枯燥的工作，发送那些邮件，建立真正能永远改变你家族命运的财富，你的下一步行动。
So you have the exact rules laid out in front of you right now. The only thing missing is your absolute commitment to take action. So stop waiting for the perfect moment and start building your real wealth today.
所以现在，确切的规则就摆在你面前。唯一缺少的就是你采取行动的绝对承诺。所以，不要再等待完美的时机从今天开始建立你真正的财富。
Law number one, money follows value. Money isn't random. It's the reward for solving problems. Wealth is built not on what just excites you, but on what you create that serves others.
第一条法则，金钱追随价值。金钱并非随机而来。这是解决问题的回报。财富的积累不是基于仅仅让你兴奋的事物，而是基于你创造的、服务于他人的事物。
The more value you deliver, the more dollars will chase you. It's that simple. Think of entrepreneurs like Elon Musk or Sarah Blakeley. They got rich by fixing pain points for millions.
你提供的价值越多，越多的金钱就会追随你。就这么简单。想想像埃隆·马斯克或莎拉·布莱克利这样的企业家。他们通过解决数百万人的痛点而致富。
You want money? Stop chasing cash and start chasing problems to solve. When you help enough people get what they want, you'll get what you want. That's a law of the universe. Law number two, adopt a wealth mindset, not a lottery mindset.
你想要钱吗？别再追逐金钱，开始追逐需要解决的问题。当你帮助足够多的人得到他们想要的，你就会得到你想要的。这是宇宙的法则。法则二，要抱有财富心态，而非彩票心态。
Getting rich starts in your head. If deep down you believe money is evil or not for people like me, you'll unconsciously push it away. News flash, luck won't save you. 70% of lotto winners blow it and a third end up bankrupt because they didn't change their mindset.
致富始于你的头脑。如果你内心深处认为金钱是邪恶的或者不属于我这样的人，你会无意识地把它推开。重要消息，运气救不了你。70%的彩票中奖者会挥霍一空，三分之一的人最终破产因为他们没有改变自己的心态。
Self-made millionaires, on the other hand, think differently. They believe they deserve success and can learn whatever skills wealth requires. So, stop the excuses like, "I'm not smart enough.
另一方面，白手起家的百万富翁则有着不同的思维方式。他们相信自己配得上成功，并且能够学会财富所需的任何技能。所以，别再找诸如“我不够聪明”这样的借口了。
I came from nothing." And replace that with, "Why not me?" Train yourself to see money as a positive force, a tool you can master. Your mind is your biggest asset or liability. Choose to make it an asset.
我白手起家。把它换成，"为什么不是我？"训练自己将金钱视为一种积极的力量，一个你可以掌握的工具。你的思想是你最大的资产或负债。选择让它成为资产。
Law number three, purpose over profit, but money in your top five. Money itself isn't the end goal. Freedom, impact, and purpose are. I always say making money is great. It has to be in your top five.
法则三，目的高于利润，但金钱要放在前五位。金钱本身并非终极目标。自由、影响力和目的才是。我总是说赚钱很棒。它必须排在你的前五名。
It just can't be number one. If you chase only dollars, you'll burn out or compromise your values. Instead, chase a mission and use money as motivation. Think of companies like Patagonia or Tesla.
只是不能排在第一位。如果你只追逐金钱，你会精疲力竭或妥协自己的价值观。相反，追逐一个使命，并将金钱作为动力。想想Patagonia或Tesla这样的公司。
Missiondriven, but they still prioritize revenue to fund that mission. Here's the balance. Care more about your impact in your income, but respect money enough to plan for it. Money in your top five means you price your product right.
使命驱动，但他们仍然优先考虑收入来为这一使命提供资金。这就是平衡所在。更关心你在收入中的影响，但要足够尊重金钱，为它做好规划。金钱进入你的前五名意味着你的产品定价正确。
You monetize your skills. You track your revenue because you know profit powers your purpose. When your why is strong, the money follows. And when the money comes, you push it back into your why.
你将技能变现。你追踪你的收入因为你知道利润为你的目标提供动力。当你的为什么足够强烈时，金钱自会随之而来。而当金钱到来时，你把它重新投入到你的为什么中。
That's how worldch changing businesses and lives are built. Law number four, pay yourself first. The first bill you pay each month should be to yourself before rent, before groceries.
改变世界的商业和人生就是这样建立起来的。法则四，先付钱给自己。你每月支付的第一笔账单应该是给自己在房租之前，在杂货之前。
Invest in your future. Siphon a chunk of every paycheck into savings or investments immediately. This habit needs to become a non-negotiable. Why? Because wealth doesn't come from what you make.
为你的未来投资。从每份工资中抽出一部分存入储蓄或立即用于投资。这个习惯必须成为不可妥协的事。为什么？因为财富并非来自你赚了多少。
It comes from what you keep and grow. It's the classic millionaire habit. Nearly half of self-made millionaires save 20% or more of their income from day one. That requires discipline and delayed gratification, skipping some short-term treats so future you can win.
而是来自你留住并增值了多少。这就是经典的百万富翁习惯。近一半白手起家的百万富翁从第一天起就存下收入的20%或更多。这需要自律和延迟满足，放弃一些短期享受，才能让未来的你胜出。
Psychology proves this. The famed marshmallow test showed that kids who delayed gratification ended up more successful in life. The same goes for money. So, automate your savings. Treat it like a tax that you owe yourself.
心理学证明了这一点。著名的棉花糖实验表明，那些能够延迟满足的孩子，最终在生活中更加成功。金钱也是如此。所以，让你的储蓄自动化吧。把它当作你欠自己的税。
If you can't pay yourself, you'll always be paying someone else. Law number five, live below your means. I know this sounds basic, but it's amazing how many people ignore it. Don't spend all you earn, and definitely don't spend more than you earn.
如果你不能付钱给自己，你就会一直付钱给别人。法则五，量入为出。我知道这听起来很简单，但令人惊讶的是，有多少人忽视了这一点。不要花光你赚的所有钱，更绝对不要花得比赚的还多。
Hello, credit cards. The rich stay rich by living like they're broke. The broke stay broke by acting rich. Studies of millionaires show they're frugal. 64% live in modest homes. 55% buy used cars.
你好啊，信用卡。富人像穷人一样生活，所以能一直富下去。穷人装作有钱人，所以一直穷下去。对百万富翁的研究表明，他们都很节俭。64%的人住在简朴的房子里。55%的人购买二手车。
Nearly all of them vacation cheaply, and 84% refuse to gamble with their money. They aren't clipping coupons for fun. They just know that every dollar wasted is a dollar that can't work for them.
几乎所有人都选择低成本的度假方式，而且84%的人拒绝拿自己的钱去冒险。他们剪优惠券可不是为了好玩。他们只是知道，浪费的每一美元都是一美元无法为他们效力。
So yes, reward yourself occasionally, but don't inflate your lifestyle with your income. Grow into your wealth. Don't blow it. As your earnings climb, keep your expenses in check. This creates a gap, the golden gap, that you can invest to generate real wealth.
所以，偶尔奖励一下自己是可以的，但不要随着收入膨胀而抬高你的生活方式。让你的财富不断增长。别把它挥霍掉。随着收入增加，控制好你的开支。这制造了一个缺口，黄金缺口，你可以投入其中来创造真正的财富。
Law number six, avoid bad debt, leverage the good debt. There are two kinds of people. Those who pay interest and those who earn interest. To get rich, you want to be the second kind.
法则六，避免不良债务，善用良性债务。有两种人。支付利息的人和赚取利息的人。想致富，你要成为第二种人。
Credit card balances, payday loans, buying a Ferrari on finance. That's bad debt. It will chain you down. The average credit card interest will eat your future alive. So, here's your rule.
信用卡欠款，发薪日贷款，贷款买法拉利。那是坏账。它会把你牢牢拴住。信用卡的平均利息会活活吞噬你的未来。所以，这是你的原则。
Never borrow to buy depreciating crap. Use debt only when it's a tool to acquire an asset that pays you back. In simple terms, an asset puts money in your pocket. A liability takes money out of your pocket.
永远不要借钱去买会贬值的东西。只在债务是获取资产的工具时才使用它而且这个资产能回报你。简单来说，资产就是把钱放进你口袋的东西。负债就是把钱从你口袋里拿走的东西。
Your home, for example, can be a liability if it's draining cash. Meanwhile, a rental property or business loan can be good debt if managed well because they generate income. The rich strategically use other people's money to multiply their wealth, but they respect the risks and have a plan to pay it off.
例如，你的房子如果不断消耗现金，就可能是一项负债。与此同时，出租房产或商业贷款可以是良性债务如果管理得当，因为它们能产生收入。富人战略性地利用别人的钱来让自己的财富倍增，但他们尊重风险，并有偿还计划。
Be very real with yourself. If the thing you want to buy won't earn or save you money, don't go into debt for it. Law number seven, let compound interest work. Start investing now.
对自己要非常诚实。如果你想买的东西不能为你赚钱或省钱，就不要为它负债。法则七，让复利发挥作用。现在就开始投资。
Time is your greatest ally or your worst enemy in building wealth. Every day you delay investing is cash left on the table. Why? Compound interest, the snowball effect of money earning on top of itself.
时间是你最大的盟友也可能是你积累财富时最大的敌人。你每推迟一天投资，就是把钱白白留在桌上。为什么？复利，金钱自身之上再赚钱的滚雪球效应。
Albert Einstein supposedly called compound interest the eighth wonder of the world. He who understands it earns it. He who doesn't pays it. So here's a quick example. If you invest $1,000 at 10%, you'll learn $100 a year.
据说阿尔伯特·爱因斯坦曾称复利为世界第八大奇迹。理解它的人就能赚到它。不付出代价的人。这里有个简单的例子。如果你投资1000美元，年利率10%，你每年将获得100美元。
Not bad. But if you reinvest that $100 next year, you earn 10% on,00 not just a,000. That's 110. And now you have 1210. Keep rolling that over and in 10 years that $1,000 turns into nearly 2600 without adding a penny.
不错。但如果你明年把那100美元再投资，你赚取10%的收益是在1100美元上，而不仅仅是1000美元。那就是110。现在你有了1210。不断滚动下去，10年后那1000美元会变成将近2600，无需再添一分钱。
All from reinvesting and compounding. Start earning. And it's like planting an orchard instead of a single tree. Don't wait for enough money to invest. Even $50 a month invested now beats $500 a month started 10 years later.
全都来自再投资和复利。开始赚钱。这就像种一片果园，而不是一棵树。不要等到有足够的钱才去投资。现在每月投资50美元胜过10年后每月投500美元。
Small seeds become giant oaks. But you must plant them now. Law number eight, create multiple streams of income. One stream of income is one point of failure. If that stream dries up, job loss, one client leaves, industry shifts, your financial life sinks.
小种子能长成参天橡树。但你必须现在就种下它们。法则八，创造多种收入来源。单一收入来源就是一个失败点。如果那条收入来源枯竭，失业，一个客户离开，行业变迁，你的财务生活就会沉没。
The wealthy know this, so they build boats with multiple engines. It's often said the average millionaire has seven streams of income. And while your number may vary, the idea is diversification.
富人们深知这一点，所以他们建造配备多台发动机的船。人们常说，普通百万富翁拥有七种收入来源。虽然你的数字可能不同，但核心理念是多元化。
It could be a side hustle, investments, rental incomes, royalties, a second business, you name it. In one study, 65% of millionaires had at least three income streams and nearly a third had five or more.
这可以是一份副业，投资、租金收入，版税、第二份事业，你能想到的都可以。在一项研究中，65%的百万富翁拥有至少三种收入来源，近三分之一的人拥有五种或更多。
So, start with one strong income. This is where most people get it wrong. When you're thinking have multiple streams of income, you don't have seven off from the beginning because then you will be you will diversify your energy out of any real wealth.
所以，从一份强劲的收入开始吧。这就是大多数人搞错的地方。当你想着拥有多种收入来源时，你并不是一开始就有七种收入来源，因为那样你会分散你的精力，远离任何真正的财富。
So you start with one strong income, master it, and then add another. Each new stream is a layer of security and a force multiplier for your wealth. Importantly, build active income.
所以你要从一份稳定的收入开始，精通它，然后再增加另一种。每个新的收入来源都是一层安全保障也是你财富的倍增器。重要的是，建立主动收入。
So business, career, and passive incomes, which is investments, and assets. Do them together. Don't rely on a single paycheck or a single customer. Spread your bets and create income while you sleep.
所以生意、事业，以及被动收入，也就是投资，和资产。一起做。不要依赖单一的薪水或单一的客户。分散投资，创造睡后收入。
Law number nine, make money while you sleep. That's passive income. If you earn only money when you're personally working, you'll never escape the grind. You need income that doesn't require your constant presence.
第九条法则，睡觉时也能赚钱。那就是被动收入。如果你只有亲自工作时才能赚到钱，你就永远无法摆脱苦干。你需要一种不需要你时刻在场的收入。
Warren Buffett said it best. If you don't find a way to make money while you sleep, you will work until you die. And that's not hyperbole. That's that's reality. Passive income can come from investments like stocks, index funds that pay dividends, rental properties, or from systems that you create, a business that runs without you, or online products or royalties from a product.
沃伦·巴菲特说得最好。如果你找不到一种睡觉时也能赚钱的方法，你就会一直工作到死。这并非夸张。这就是现实。被动收入可以来自股票等投资，支付股息的指数基金，租赁房产，或来自你创建的系统，一个无需你运转的企业，或在线产品或产品的版税。
It usually takes hard work upfront to set up these passive streams. So, don't think it's free money, but once they're running, they free up your time. Even having a little extra cash trickle in every month gives you breathing room.
通常需要前期付出艰辛努力才能建立起这些被动收入流。所以，别以为这是白来的钱，但一旦它们运转起来，就能解放你的时间。哪怕每个月只有一点点额外收入进账也能让你喘口气。
So, imagine waking up to find you earning $100 overnight. Now imagine $1,000 or $10,000. The goal is to decouple your time from your money. Start building something today that pays you tomorrow, next week, next year.
所以，想象一下醒来发现你一夜之间赚了100美元。现在想象一下1000美元或10000美元。目标是将你的时间与金钱脱钩。今天就开始打造能让你明天获得回报的东西，下周、明年。
That's real financial freedom. Law number 10. Never stop learning. The moment you think you know it all, your bank account will prove you wrong. The wealthy are students of wealth, constantly reading, attending seminars, picking up new skills.
那才是真正的财务自由。法则第十条。永远不要停止学习。当你自以为什么都懂的那一刻，你的银行账户会证明你错了。富人是财富的学生，不断阅读、参加研讨会，学习新技能。
88% of rich people devote at least 30 minutes a day to learning through reading. They read biographies, business books, industry news, not gossip, not junk. They treat their mind as a million-dollar asset that compounds just like money.
88%的富人每天至少花30分钟通过阅读来学习。他们读传记、商业书籍、行业新闻，不是八卦，不是垃圾信息。他们把自己的头脑当作价值百万的资产，它会像金钱一样复利增长。
If you want to get rich, adopt a growth mindset, invest in courses, find mentors, seek feedback. My core philosophy is believe. Believe that you can learn and improve. And I try to live this.
如果你想变得富有，培养成长型思维，投资课程，寻找导师，寻求反馈。我的核心理念是相信。相信你可以学习和进步。而我努力践行这一点。
In the early days, I studied Bill Gates and other successful people to model their strategies. And that learning led directly to my big breakthrough. So ask yourself daily, what can I learn today that will make me more valuable tomorrow?
在早期，我研究比尔·盖茨和其他成功人士以模仿他们的策略。而那种学习直接促成了我的重大突破。所以每天问自己，今天我能学到什么能让我明天更有价值？
Every new skill or insight is money in the bank. Just a bank you can't see yet. Stay curious and humble. The more you learn, the more you earn. Law number 11. Your network is your net worth.
每一项新技能或见解都是存进银行的钱。只是一个你还看不见的银行。保持好奇与谦逊。学得越多，赚得越多。法则十一。你的人脉就是你的净值。
You can't do it alone, and you shouldn't try. The people you surround yourself with will make or break your success. Jim Ran famously said, "You are the average of the five people you spend the most time with."
你无法独自完成，也不应该尝试。你身边的人将决定你的成败。吉姆·罗恩曾说过一句名言：“你是你最常交往的五个人的平均值。”
So, take a look around. If your five closest friends are broke, negative, and complacent, guess where you're headed. Successful people consciously build success circles. They hang out with other winners.
所以，看看你周围。如果你最亲近的五个朋友都囊中羞涩、消极悲观、安于现状，猜猜你会走向何方。成功人士会有意识地构建成功圈子。他们与其他赢家交往。
One study found the rich intentionally seek optimistic, goal oriented peers. Why? Because environment matters. Conversations with high achievers will spark ideas, opportunities, and higher standards in you.
一项研究发现，富人有意寻找乐观的、目标导向的同伴。为什么？因为环境很重要。与高成就者的对话会激发你的想法，机遇和更高的标准。
On the other side, toxic, pessimistic people will drag you down to their level. This doesn't mean cut off loved ones. It means spend time strategically. Find mentors who've achieved what you want.
另一方面，有毒、悲观的人会把你拖到他们的水平。这并不意味着切断与亲人的联系。这意味着有策略地分配时间。寻找已经实现你目标的导师。
Join entrepreneur groups, mastermind calls, online communities of goalgetters. Upgrade your network and you'll upgrade your net worth. It's practically automatic. Remember, birds of a feather flock to the bank together.
加入创业者团体，智囊团电话会议，目标达成者的在线社区。升级你的人脉，你的净值也会随之升级。这几乎是自动的。记住，物以类聚，鸟以群分，都往银行飞。
Law number 12, don't do it alone. Ask for help and mentorship. So, pride and secrecy keep people poor. I learned this the hard way. In my startup days, I was making $300 a month and was too embarrassed to tell anyone how much I was struggling.
法则第十二条，不要单打独斗。寻求帮助和指导。所以，骄傲和保密让人贫穷。这是我付出代价才学到的。在我创业的日子里，我每月只赚300美元，而且不好意思告诉任何人我有多挣扎。
I thought I had to fake success or go solo and it nearly broke me. The truth is successful people ask for help all the time. They hire coaches. They seek mentors. They gather teams of advisors.
我以为我必须假装成功或单打独斗这几乎把我击垮了。事实是，成功人士一直都在寻求帮助。他们会聘请教练。他们寻求导师。他们组建顾问团队。
Ego can be expensive. If you're too proud to admit what you don't know, you will cap your growth. In fact, 82% of small businesses fail due to cash flow problems, often because the founder didn't seek financial advice or delegate when they should have.
自负代价高昂。如果你太骄傲，不愿承认自己不知道的事情，你就会限制自己的成长。事实上，82%的小企业因现金流问题而失败，往往是因为创始人没有寻求财务建议或在本该授权时没有授权。
So, don't let that be you. Find someone who has been where you want to go and learn from them. And if you're in a crisis, reach out instead of suffering in silence. Don't do it alone because you'll probably fail.
所以，别让那个人是你。找到一个已经去过你想去的地方的人并向他们学习。如果你正处于危机之中，主动求助，而不是默默承受。不要独自应对，因为你很可能会失败。
You'll quit along the way because it's too devastatingly lonely. The right help at the right time can save your business and your sanity. Success is a team sport, so play it that way.
你会半途而废因为那实在太孤独了。在正确的时间获得正确的帮助可以挽救你的企业以及你的理智。成功是一项团队运动，所以要以团队的方式去参与。
Law number 13, reinvest your profit. So, when money does start coming in, it's tempting to celebrate. I made it. Let's spend. But the wealthy think differently. They plow money back into growth.
法则13，将利润再投资。所以，当钱开始进来时，很容易让人想要庆祝。我成功了。我们来消费吧。但富人的想法不同。他们把钱重新投入到增长中。
Warren Buffett insists on this. When you first make money, you may be tempted to spend it. Don't. Instead, reinvest the profits. Whether it's profits from your business or returns from stocks, feed it back into your wealth machine.
沃伦·巴菲特坚持这一点。当你第一次赚到钱时，你可能会忍不住想花掉它。不要。而是要把利润再投资。无论是来自你生意的利润还是股票的回报，都把它重新投入你的财富机器。
This is how small ventures become empires. I did this with my first company. When we landed our first deal, I didn't go buy a car. I poured in the scale in the business, which later allowed me to sell and truly cash in.
小事业就是这样变成帝国的。我在我的第一家公司就这么做了。当我们达成第一笔交易时，我没有去买车。我把资金投入到业务规模扩张中，这后来让我得以出售并真正变现。
Reinvesting is how Buffett turned a pinball machine side hustle into a stock portfolio. Each round of profits bought more assets, which produced even more profit. It's a cycle. Earn, invest, earn more.
再投资是巴菲特将弹珠机副业变成股票投资组合的方式。每一轮利润都购买了更多资产，这些资产又产生了更多利润。这是一个循环。赚钱，投资，赚更多。
On the flip side, if you spend all you make, you kill the compound growth and go back to zero. So, celebrate your wins, yes, but then put that money back to work. delay the gratification a little longer and watch your wealth snowball.
反过来说，如果你把所有赚来的都花掉，你就会扼杀复利增长，回到原点。所以，庆祝你的胜利，可以，但之后要让那笔钱继续为你工作。把满足感再延迟一会儿看着你的财富像滚雪球一样增长。
Law number 14, take calculated risks and embrace failure. No risk, no reward. It's a cliche, but it's true. Getting rich will require you to step out of your comfort zone. So, start that business, invest in that property, pitch that big client, even when there's no guarantee of success.
法则14，承担经过计算的风险，拥抱失败。没有风险，就没有回报。这是老生常谈，但确实如此。要想致富，你需要走出你的舒适区。所以，去创业吧，投资那处房产，争取那个大客户，即使没有成功的保证。
In fact, you will screw up along the way, and that is okay. 63% of millionaires admit they took risk and failed at least once in business. But here's the difference. They didn't see failure as the end.
事实上，你会在过程中搞砸，这没关系。63%的百万富翁承认他们冒过险并且在生意中至少失败过一次。但区别就在这里。他们不把失败视为终点。
It was just data. They learned and kept moving. As the saying goes, winners are not afraid of losing, but losers are. Failure is part of the process of success. People who avoid failure also avoid success.
那只是数据。他们从中学习，继续前行。俗话说，赢家不怕输，但输家怕。失败是成功过程的一部分。逃避失败的人也逃避成功。
And that was one of the hardest lessons for me. I was afraid to look stupid, to ask dumb questions, to lose money on a strategy that might not work. But every failure, eating beans for lunch for years, failed product launches, interviews that tanked, that taught me something that eventually led to a huge win.
而这对我来说是最艰难的教训之一。我害怕自己看起来愚蠢，害怕问出笨问题，害怕在一个可能行不通的策略上亏钱。但每一次失败，连续多年午餐只吃豆子，失败的产品发布，搞砸的面试，都教会了我一些东西，最终带来了巨大的成功。
So don't be reckless. Do your homework and take calculated risks. But when you feel fear, don't let it stop you. Often that fear is a sign that you're on the right track. Bet on yourself, and if you fall, get back up smarter.
所以不要鲁莽行事。做好功课，承担经过计算的风险。但当你感到恐惧时，不要让它阻止你。通常，这种恐惧是表明你正走在正确道路上的标志。押注自己，如果你跌倒了，就带着更聪明的方式重新站起来。
Law number 15. Be patient. Wealth takes time. We live in a world of instant gratification, but building real wealth is a long game. Too many people try one thing for 6 months, don't become millionaires, and then quit or jump on to the next fad.
法则15。要有耐心。财富需要时间积累。我们生活在一个追求即时满足的世界里，但创造真正的财富是一场长期博弈。太多人尝试一件事只坚持6个月，没有成为百万富翁，然后就放弃或跳向下一个潮流。
Don't fall for the get-richqu trap. The truth is most millionaires get rich slowly. In one study, 80% of millionaires were over 50. It took them decades of consistent effort to hit seven figures.
不要落入快速致富的陷阱。事实是，大多数百万富翁都是慢慢变富的。在一项研究中，80%的百万富翁年龄超过50岁。他们花了数十年持续不断的努力才达到七位数。
Saver investors took an average of 32 years to reach millionaire status. Even Fastrack entrepreneurs took 12 years on average. The media loves to highlight the 22-year-old crypto billionaires, but that's the exception, not the rule.
储蓄型投资者平均花费32年才达到百万富翁的地位。即使是快速通道创业者平均也花了12年。媒体喜欢大肆宣扬22岁的加密亿万富翁，但那是例外，并非常态。
Embrace the process. Commit to the long haul. This doesn't mean it has to take 30 years for you. The timeline can accelerate with smart decisions, but it won't happen overnight. Set longer term goals and keep grinding.
拥抱过程。致力于长期投入。这并不意味着你必须花费30年。通过明智的决策，时间线可以加速，但它不会一夜之间实现。设定更长远的目标，并持续努力。
Remember, compound interest needs time to work its magic. That's law number seven. Each of you persist, your knowledge, your network, and your assets compound, too. Patience isn't just a virtue in wealth building.
记住，复利需要时间才能发挥其魔力。这就是第七条法则。你们每个人都要坚持，你的知识、你的人脉，以及你的资产也会复合增长。也是如此。耐心不仅仅是财富积累中的一种美德。
It's a strategic advantage. Law number 16, leverage. Multiply yourself through others. Here's a harsh truth. You will never get truly wealthy trading only your own time and effort.
它更是一种战略优势。法则16，杠杆。通过他人来倍增自己。这是一个残酷的事实。你永远无法真正致富如果只靠出卖自己的时间和精力。
There are only 24 hours in a day and only one of you. The rich scale up by leveraging other people's time, their talent, their resources. That means hiring, delegating, automating, building a team and systems that make money even when you're not personally doing the work.
一天只有24小时，而你只有一个人。富人通过利用他人的时间、才能和资源来实现规模扩张。这意味着招聘，委派、自动化、建立团队和系统，来赚钱，即使你本人不做这些工作。
So, I learned this and run my YouTube channel. For years, I was in front of the camera. I was behind the camera. I was doing everything myself. And I was hesitant to spend money on help.
所以，我学会了这一点，并运营我的YouTube频道。多年来，我一直出现在镜头前。我当时在镜头后面。所有事情都是我自己做。而且我舍不得花钱请人帮忙。
I grew up without a ton of money, and maybe I was too cheap at first, but once I hired my first part-time editor, boom, I went from one video a week to one a day, which then brought in more money.
我从小没有很多钱，也许我一开始太吝啬了，但当我雇了第一个兼职剪辑师后，砰，我从每周一个视频变成每天一个，这又带来了更多收入。
Leverage. Similarly, in business, the moment I started bringing in partners and employees who are smarter than me in their areas, our growth started to explode. According to research, over 80% of millionaires rely on a team of smart people, attorneys, accountants, advisers to help achieve their vision.
杠杆效应。同样，在商业中，当我开始引入合伙人和员工，他们在各自领域比我更聪明，我们的增长开始爆发。根据研究，超过80%的百万富翁依靠一支由聪明人组成的团队，律师、会计师、顾问来帮助实现他们的愿景。
So, ask yourself, what tasks or expertise can you leverage from others to scale up? It could be as simple as hiring a virtual assistant for $10 an hour to free you up to make $100 an hour, or partnering with someone who has skills or contacts that you lack.
所以，问问你自己，哪些任务或专业知识你可以借助他人来扩大规模？这可能就像雇一个虚拟助理一样简单时薪10美元让你腾出时间去赚每小时100美元或者与拥有你所缺乏的技能的人合作或人脉的人合作。
Yes, it can cost money to hire good people, but not hiring when you need to is far costlier. Build your dream team. Law number 17, take action. Speed beats perfection. The money goes to those who do, not those who wait.
是的，雇佣优秀的人才是要花钱的，但当你需要时却不雇佣，代价要大得多。打造你的梦之队。第17条法则，采取行动。速度胜过完美。钱属于行动者，而非等待者。
One thing I see holding entrepreneurs back is analysis paralysis. They plan and polish and procrastinate and opportunities pass them by. The wealthy have a bias for action. They do the best research they can, then pull the trigger.
我看到阻碍创业者的一件事就是分析瘫痪。他们计划、打磨、拖延机会就从他们身边溜走。富人有行动偏好。他们做最充分的研究，然后果断行动。
Jeff Bezos calls it the bias for action and credits much of Amazon success to it. Warren Buffett calls unnecessary waiting thumb sucking and pushes himself to make decisions swiftly when he has enough facts.
杰夫·贝索斯称之为行动偏好并将亚马逊的许多成功归功于它。沃伦·巴菲特称不必要的等待为吮拇指并推动自己迅速做出决定当他有足够的事实时。
The point is, you can't steer a parked car. You have to start moving. Want to invest in stocks? Open the account and put in a small amount today. Learn as you go. Have a business idea?
关键是，你无法驾驶一辆停着的车。你必须开始行动。想投资股票吗？今天开户并存入少量资金。边做边学。有创业想法吗？
Launch a simple version of it right now. Even if it's not perfect, you will refine through realworld feedback. Money loves speed. Not reckless stupid speed, but the momentum that comes from decisive action.
现在就推出它的简单版本。即使它并不完美，你也会通过现实世界的反馈不断完善。金钱偏爱速度。不是鲁莽愚蠢的速度，而是果断行动带来的势头。
Action precedes clarity. So the law is do it before you feel 100% ready. An average plan executed today beats a perfect plan never executed. Start. Stumble, learn, adjust, but start.
行动先于清晰。所以法则是，在你感觉100%准备好之前就去做。今天执行的一般计划胜过从未执行的完美计划。开始。摸索，学习，调整，但要开始。
Law number 18. Know your numbers. Track your money. You wouldn't drive a car blindfolded, right? So don't drive your finances that way, too. Ignorance is extremely expensive. Wealthy people are keenly aware of their numbers.
第18号法律。了解你的数字。追踪你的钱。你不会蒙着眼睛开车，对吧？所以也不要这样管理你的财务。无知代价极高。富人对自己的数字了如指掌。
They know their income, their expenses, their profit margins, their tax liabilities, the investment returns, at least the key figures at all times. You need to become the CFO of your own life.
他们知道自己的收入，支出、利润率，纳税义务，投资回报，至少始终掌握关键数字。你需要成为自己人生的首席财务官。
You make a budget, update it regularly, and review where your money is going. You can use apps or spreadsheets, chalk on a board, whatever works for you, but track it. If you're an entrepreneur, this is even more critical because poor cash flow management kills 82% of small businesses.
你制定预算，定期更新，并审视你的钱花在了哪里。你可以使用应用程序或电子表格，用粉笔写在黑板上，任何适合你的方式，但要记录它。如果你是创业者，这一点更为关键因为糟糕的现金流管理会扼杀82%的小企业。
When I started, I used Microsoft Money Software to track my business finances. And my early accounting was a total disaster until I learned how to prioritize it. And once I did, I found ways to save on taxes and get unexpected refunds that boosted my cash flow.
当我刚开始时，我使用Microsoft Money软件来跟踪我的企业财务。而我早期的记账完全是一场灾难直到我学会了如何优先处理它。而一旦我这样做了，我就找到了节税的方法，还获得了意想不到的退税，改善了现金流。
That's the reward for paying attention. The law here is what gets measured gets managed. When you track, you naturally start optimizing. You spot wasteful spending. You find opportunities to save or invest, and you avoid nasty surprises.
这就是用心留意的回报。这里的法则是，能被衡量的东西才能被管理。当你进行追踪时，你自然会开始优化。你会发现浪费的开支。你找到储蓄或投资的机会，并且避免糟糕的意外。
So, open those bank statements, know your credit score, set a weekly date with your money. Yes, I'm serious. Your bank account should never be a mystery. Law number 19, give and you shall receive.
所以，打开那些银行对账单，了解你的信用评分，每周安排一次与你的钱有关的约会。是的，我是认真的。你的银行账户绝不应该是谜。法则19，给予就会收获。
This might sound more spiritual, but it's hard no success strategy, too. Generosity breeds prosperity. The wealthiest people I know are givers. They donate to charities. They mentor others.
这听起来可能更偏向精神层面，但它也是一条很难被否定的成功策略，同样如此。慷慨孕育繁荣。我认识的最富有的人都是给予者。他们向慈善机构捐款。他们指导他人。
They create opportunities for the people that are around them. Why? Because what you put out into the world comes back to you multiplied. Zig Ziggler said it best. You can have everything in life you want if you will just help enough other people get what they want.
他们为周围的人创造机会。为什么？因为你向世界付出的一切会加倍回报给你。齐格·齐格勒说得最好。你可以拥有生活中你想要的一切，只要你帮助足够多的其他人得到他们想要的。
And it's true. When you operate from a mindset of service and generosity, you build an army of allies. People open doors for you. Clients refer to you. Your reputation starts to shine.
这是真的。当你以服务和慷慨的心态行事时，你会建立起一支盟友大军。人们会为你敞开大门。客户会向别人推荐你。你的声誉开始闪耀。
Even on a practical level, generosity expands your network and skills. So volunteer in an organization and meet influential people. Mentor someone. And you often learn from the teaching.
即使在实际层面上，慷慨也会扩展你的人脉和技能。所以在一个组织中做志愿者并结识有影响力的人。指导他人。而你常常从教学中学习。
Also, giving keeps you humble and hungry. reminds you that wealth has a purpose to improve lives, including your own. And here's a little secret. Giving money away can actually make you feel wealthier.
此外，给予让你保持谦逊和渴望。提醒你财富的目的是改善生活，包括你自己的生活。这里有个小秘密。把钱捐出去实际上会让你感觉更富有。
It breaks the fear that money is scarce. Of course, be smart. Don't give beyond your means. But make generosity a line item in your life. It could be money or time or knowledge. Nearly three of four millionaires in a study volunteered at least 5 hours a month, and many actively mentored others.
它打破了金钱稀缺的恐惧。当然，要明智。不要超出自己的能力给予。但要把慷慨作为你生活中的一个固定项目。它可以是金钱、时间或知识。在一项研究中，近四分之三的百万富翁每月至少志愿服务5小时，许多人还积极指导他人。
Coincidence? I don't think so. The more you give, the more you grow. It's a law. And law number 20, stay humble and stay hungry. Money is a moving target. The game doesn't end when you hit some magic number.
巧合？我不这么认为。你付出得越多，成长得就越多。这是一条法则。而第20条法则，保持谦逊，保持渴望。金钱是一个移动的目标。游戏不会在你达到某个神奇数字时就结束。
To not only get rich, but to stay rich, you must keep your ego in check and your drive alive. Success can be a seditive. The moment you think, "I've made it." You start to slip. Remember Bill Gates's warning.
不仅要变得富有，还要保持富有，你必须控制好自己的自负，并保持前进的动力。成功可能是一剂镇静剂。当你觉得“我成功了”的那一刻。你便开始下滑。记住比尔·盖茨的警告。
Success is a lousy teacher. It seduces smart people into thinking they can't lose. So don't fall for that trap. The greats, the the Buffets, the Opas, they never stop learning. They never stop pushing.
成功是个糟糕的老师。它诱使聪明人以为自己不会输。所以不要掉入那个陷阱。那些伟人，像巴菲特，像奥普拉，他们从未停止学习。他们从不停止前进。
They act like beginners even when they are masters. For me, the belief game never ends. Despite all the subscribers and the business, I still wake up as a student. I still want to get better every day.
即使已是大师，他们也表现得像初学者。对我来说，信念的游戏永不结束。尽管有这么多订阅者和生意，我醒来时仍然是个学生。我仍然希望每天都变得更好。
So, celebrate your wins, yes, but stay curious and grounded. Keep setting the next goal, setting the next challenge. And importantly, stay grateful. Humility also means recognizing the role that others have played and some luck in your success.
所以，庆祝你的胜利，没错，但保持好奇心和脚踏实地。不断设定下一个目标，迎接下一个挑战。更重要的是，保持感恩之心。谦逊也意味着认识到他人在你成功中所起的作用以及其中的一些运气。
It keeps you from doing something dumb and losing it all out of arrogance. The hungry, humble entrepreneur will run circles around the complacent one who's resting on his laurels. Money has a way of disappearing from those who take it for granted.
它能防止你做出蠢事不因傲慢而失去一切。饥渴谦逊的创业者会远远胜过那些自满躺在功劳簿上的人。金钱往往会从那些视其为理所当然的人手中消失。
So no matter how well you're doing, adhere to these laws. Keep growing, keep giving, and keep believing. A quick final thought, you've just learned 20 laws, but knowledge alone won't change your life.
所以无论你做得有多好，都要遵守这些法则。不断成长，不断付出，不断相信。最后再简单说一点，你刚刚学会了20条法则，但仅凭知识并不能改变你的人生。
Action will. Pick one law today and start living it. Maybe it's setting up that savings account. Maybe it's calling that mentor. Maybe it's finally launching that product. Remember, every big success is just an accumulation of small consistent wins.
行动会。今天就选一条法则，开始践行它。也许是开设那个储蓄账户。也许是给那位导师打电话。也许是终于推出那个产品。记住，每一个巨大的成功都只是积累于微小而持续的胜利。
You showing up for this, absorbing these strategies, that already sets you apart from the masses who are still looking for easy answers. And so, I want to acknowledge you for for being here right now and investing in yourself.
你出现在这里，吸收这些策略，这已经让你与大众区分开来他们仍在寻找简单的答案。所以，我想感谢你此刻在这里并投资于自己。
Now, get out there and do the work. Apply these laws and build the wealth and life that you deserve. In 1985, Robert Kiyosaki and his wife hit rock bottom. They were homeless, living out of a beat up brown Toyota with exhausted credit cards and just a few dollars to their name.
现在，走出去，付诸行动吧。运用这些法则，去建立财富以及你应得的生活。1985年，罗伯特·清崎和妻子跌入谷底。他们无家可归，住在一辆破旧的棕色丰田车里，信用卡已透支，名下只剩几美元。
Each night those car seats were their bed and every morning they faced the gnawing fear of an uncertain future. Their situation was so desperate that a friend eventually offered them a basement room and they lived in that tiny basement for 9 months just to get back on their feet.
每晚那些汽车座椅就是他们的床而每天早晨他们都要面对对不确定未来的煎熬恐惧。他们的处境如此绝望以至于一位朋友最终给了他们一间地下室房间，他们住在那间狭小的地下室长达9个月，只为重新站起来。
Imagine the pressure. Mid30s, penniless, feeling like a complete failure. Kiyosaki's dream of becoming rich was on the line and the easy choice would have been to give up. But here's what happened next.
想象一下那种压力。三十五六岁，身无分文，感觉自己彻底失败了。清崎的致富梦想岌岌可危而轻松的选择本会是放弃。但接下来发生的事是这样的。
By 1989, just four years later, Robert and Kim Kiyosaki were self-made millionaires thanks to smart investments in a booming real estate market. And by 1994, at ages 47 and 37, they never had to work another day in their lives.
到1989年，仅仅四年后，罗伯特和金·清崎成为了白手起家的百万富翁这要归功于在繁荣的房地产市场上的明智投资。而到了1994年，在47岁和37岁时，他们再也不必工作一天了。
He went from living in a car to achieving financial freedom in under a decade. Maybe you're thinking, "Sure, but Robert got lucky. He had a once-in-a-lifetime real estate boom. He wrote a best-selling book.
他从住在汽车里到在不到十年内实现财务自由。也许你在想：“当然，但罗伯特只是运气好。他赶上了一次千载难逢的房地产繁荣。他写了一本畅销书。
He's not me. Stop. Luck didn't make him rich. His mindset and his choices did. He wasn't born into wealth or connections. 80% of millionaires are first generation and earn their wealth on their own.
他不是我。停下。运气并没有让他变得富有。但他的心态和选择做到了。他并非出身富贵或拥有强大人脉。80%的百万富翁都是白手起家的第一代并且靠自己的力量积累财富。
The difference is that he refused to accept being broke as a life sentence. Kiyosaki likes to say broke is temporary, poor is eternal. He treated his broke state as a temporary challenge, not his identity.
区别在于他拒绝接受破产作为一种终身判决。清崎喜欢说，破产是暂时的，贫穷是永恒的。他把自己的破产状态视为暂时的挑战，而不是他的身份。
He focused on changing his situation, not complaining about it. And he followed principles that anyone can follow, regardless of their background, including you. The only thing that separates you from the Robert Kiosakis of the world is a story that you're telling yourself, and we're about to change that story right now.
他专注于改变自己的处境，而不是抱怨它。他遵循的原则任何人都可以遵循，无论他们的背景如何，包括你。你和世界上的罗伯特·清崎之间唯一的区别就是你对自己讲述的一个故事，我们现在就要改变那个故事。
Here's how Robert Kiyosaki built wealth from absolutely nothing, and how you can, too. Let's break it down. Develop a wealthy mindset. Decide you won't stay broke. Every self-made success starts with a decision.
以下是罗伯特·清崎如何从一无所有中积累财富的他白手起家，以及你如何也能做到，你也一样。让我们来详细拆解。培养富有的心态。決定你不會一直貧窮。每一個白手起家的成功都始於一個決定。
Long before the money came, Kiaki made a decision that he would be rich. As a young man, he absorbed two very different mindsets from his rich dad and his poor dad. One taught him to chase opportunity, the other to cling to security.
早在財富來臨之前，Kiaki做出了一個決定，他會變得富有。年轻时，他从富爸爸和穷爸爸那里吸收了两种截然不同的思维方式。一个教他追逐机遇，另一个教他固守安稳。
He chose the rich mindset. He learned that how you think about money matters more than how much you have right now. This is where you need to start. Decide that being broke is a temporary state, not who you are.
他选择了富人的思维方式。他明白了，你如何看待金钱比你现在拥有多少更重要。这就是你需要开始的地方。认定身无分文是一种暂时状态，而不是你的身份。
Kiyosaki believed fiercely that he would become wealthy even when he was sleeping in that car. That belief shaped his decisions instead of his fear. He ignored the naysayers, including that little voice of doubt, and kept his eyes on a wealthy future.
清崎坚信自己终将变得富有，即使当他睡在那辆车里时。指引他做出决定的是那份信念，而非恐惧。他无视那些唱反调的人，包括内心那微小的质疑声，并将目光锁定在富有的未来上。
As he famously said, "Poor dad lived in fear and never escaped the rat race. While rich dad taught him that the poor and middle class work for money, but the rich have money work for them."
正如他 famously 所说，“穷爸爸生活在恐惧中，从未摆脱老鼠赛跑。而富爸爸教他穷人和中产阶级为钱工作，但富人让钱为他们工作。”
That mindset shift from earning to creating wealth starts with you deciding to adopt it. Remember, 80% of millionaires started with nothing. The ones who made it simply believed that they could.
从赚钱到创造财富的这种心态转变始于你决定采纳它。记住，80%的百万富翁是从一无所有开始的。那些成功的人只是相信自己能做到。
Kiaki himself warns that the one thing that holds all of us back is some degree of self-doubt. So ask yourself, are you going to let that self-doubt win or will you choose right now to believe that you deserve to be wealthy and start thinking like a rich person?
Kiaki本人警告说，唯一阻碍我们所有人的就是某种程度的自我怀疑。所以问问你自己，你是要让这种自我怀疑获胜还是现在就选择相信自己值得拥有财富并开始像富人一样思考？
Commit to the wealthy mindset. That decision costs $0, but it's the foundation for every dollar you'll ever earn. Invest in financial education and mentors. Knowledge is the new money.
致力于富人思维。这个决定花费0美元，但它是你赚取每一美元的基础。投资于金融教育和导师。知识就是新货币。
When you have no money, knowledge is your greatest asset. Robert Kiyosaki didn't stumble into wealth blindly. He sought out mentors and education early. As a kid, he had his best French father, that's his rich dad, teach him lessons about money that school never did.
当你没有钱时，知识就是你最大的资产。罗伯特·清崎并非盲目地偶然致富。他早年就寻求导师和接受教育。还是个孩子时，他有他最好的法国父亲，也就是他的富爸爸，教他学校从未教过的金钱课程。
He learned how the wealthy think about taxes, assets, and investing while other kids were just thinking about their next allowance. That gave him a huge head start. But here's the key.
他学到了富人如何看待税收、资产和投资，而其他孩子却只想着下一次的零花钱。这给了他巨大的先发优势。但关键在于。
You don't need a personal rich dad to start your financial education. We live in a time when the world's knowledge is available at your fingertips. Books, videos like this, courses, use them.
你不需要一个有钱的富爸爸就能开始你的财商教育。我们生活在一个世界知识触手可及的时代。书籍、像这样的视频、课程，利用它们。
Kiyosaki often says, "Money without financial intelligence is money soon gone." on. In other words, if you somehow get rich quick but lack financial savvy, you will lose it. He knew that earning money was pointless if he didn't know how to keep and grow it.
清崎常说，“没有财商的金钱很快就会消失。”继续。换句话说，如果你以某种方式快速致富，但缺乏理财头脑，你就会失去它。他知道赚钱毫无意义，如果他不知道如何保住并增值财富。
So, he devoured financial education. He learned accounting basics, studied real estate, and soaked up advice from self-made millionaires. If you're starting from zero, commit to learning every single day.
于是，他如饥似渴地学习理财知识。他学习了会计基础知识，研究了房地产，并吸收了白手起家的百万富翁的建议。如果你从零开始，坚持每天学习。
It cost you nothing. Read Rich Dad Poor Dad to start shifting your perspectives on money. Read other personal finance classes. You can study entrepreneurs who built themselves up. We feature them a lot on this channel.
这没有花费你任何东西。阅读《富爸爸穷爸爸》开始转变你对金钱的看法。阅读其他个人理财课程。你可以研究那些白手起家的企业家。我们在这个频道上经常介绍他们。
I often share how mentorship changed my life. Without a mentor or model, I failed. With them, I succeeded. In fact, I spent five years struggling in my YouTube business until I found a mentor who had built companies before, and that's when everything exploded.
我经常分享导师制如何改变了我的生活。没有导师或榜样，我失败了。有了他们，我成功了。事实上，我在YouTube业务上挣扎了五年直到我找到了一位曾创办过公司的导师，就在那时，一切都爆发了。
Model success. If you can't sit down with a multi-millionaire in person, do it through books and videos. Make self-education your daily ritual. A well-known study found that 80% of millionaires read at least 50 books a year, many of them about business or self-improvement.
模仿成功。如果你无法亲自与千万富翁坐在一起，那就通过书籍和视频来学习。让自我教育成为你每天的仪式。一项著名研究发现，80%的百万富翁每年至少阅读50本书，其中许多书是关于商业或自我提升的。
They never stop learning because every new piece of wisdom is a tool that can make you money. So start thinking of knowledge as your currency. Kiyosaki built his fortune on ideas and strategies that he learned over decades.
他们从未停止学习因为每一点新的智慧都是一种工具能为你赚钱。所以，开始把知识当作你的货币吧。清崎的财富建立在想法之上以及他几十年来学到的策略。
What you know will determine how far you go. And if you're truly committed, find a real mentor or community. Surround yourself with people who have done what you want to do. And remember, the best investments when you're broke is not stocks or crypto.
你所知道的知识将决定你能走多远。如果你真的下定决心，就去找一位真正的导师或加入一个社群。让自己身边围绕着那些已经做到你想做的事情的人。记住，最好的投资当你身无分文时，不是股票或加密货币。
It's in your own mind. So fill it with knowledge that can make you rich. Start small and seize opportunities. Use creativity, not cash. Don't have the money? Then you need to get creative and resourceful.
而是投资你自己的头脑。所以用能让你富有的知识来充实它。从小处着手，抓住机遇。用创意，而非金钱。没有钱？那你就需要发挥创意，善用资源。
When Robbie Kyosaki had little, he didn't sit around waiting for a miracle check. He started where he was. His very first business idea came from noticing a simple problem at the beach.
当罗比·清崎还小的时候，他没有坐等奇迹支票降临。他从自己所在之处开始。他的第一个商业想法源自注意到一个简单的问题在沙滩上。
He saw that surfers had no good place to keep their wallets while they were surfing. So, at age 30, he started a company to make nylon Velcro surfer wallets. The product took off. It even got featured in Playboy and Newsweek and made him a millionaire on paper by age 30.
他看到冲浪者没有好地方存放钱包在他们冲浪的时候。于是，在30岁时，他创办了一家公司，生产尼龙魔术贴冲浪者钱包。这款产品一炮而红。它甚至登上了《花花公子》和《新闻周刊》并让他在30岁时就成了纸面上的百万富翁。
The business eventually failed, and we'll get to that later. But the lesson is priceless. He acted on an opportunity he saw with basically no money down. He didn't overthink it or wait until he had a trust fund.
这门生意最终失败了，我们稍后会讲到。但这个教训是无价的。他抓住了一个他看到的机遇基本上没花什么钱。他没有想太多，也没有等到有了信托基金才行动。
He identified a need and moved quickly. How many opportunities are you missing? Because you think, "I have no money, so I can't." The truth is, when you're starting from nothing, your hustle and your creativity are your capital.
他发现了一个需求，并迅速行动。你错过了多少机会？因为你想，“我没有钱，所以我做不到。”事实是，当你从零开始时，你的拼劲和创造力就是你的资本。
So maybe you can't buy a rental property yet, but you can find someone who needs help selling their product and take a commission. Maybe you can't launch a factory, but you can start an online side hustle with just your phone.
所以也许你暂时还买不起出租房产，但你可以找到需要帮助的人销售他们的产品并从中赚取佣金。也许你开不了工厂，但你可以只用一部手机就开始一份在线副业。
The opportunities are there, but you have to train yourself to see them and grab them. Kiyosaki teaches that the faster you can make a decision, the more likely you'll seize opportunities before someone else does.
机会就在那里，但你必须训练自己去发现并抓住它们。清崎教导我们，你做出决定的速度越快，你就越有可能抓住机会，赶在别人之前。
Successful entrepreneurs aren't necessarily the smartest or the richest starting out. They're the ones who take action while others sit on the sidelines. Even science agrees that being proactive matters.
成功的企业家不一定是最聪明的，或者起步时最富有的。他们是那些采取行动的人，而其他人则袖手旁观。甚至科学也认同，积极主动很重要。
Research shows that people who actively pursue goals and opportunities tend to create more luck for themselves through their network and efforts. So challenge yourself to start right now with what you have.
研究表明，积极追求目标的人和机会往往会通过自己的人脉和努力为自己创造更多好运。所以，挑战自己，从此刻起，用你拥有的东西开始行动吧。
Ask, "What value can I create today with my current resources and skills?" Kiasaki began with a simple product idea. Maybe your start is offering a service or freelancing or selling your items from your closet to get some initial cash, something to get in the game and use OPM, other people's money and other people's resources when possible.
问问自己，“今天我能用我现有的资源和技能创造什么价值？”Kiasaki 从一个简单的产品创意开始。也许你的起点是提供服务、做自由职业，或者卖掉衣橱里的物品来获取一些初始资金，做点什么让自己进入游戏，并利用 OPM，也就是别人的钱和别人的资源在可能的时候。
When Kiaki later moved into real estate investing, he often used loans and investor money to acquire new properties. He proved the concept. It doesn't take money to make money. It takes courage to move and a keen eye for value.
当 Kiaki 后来进入房地产投资时，他经常使用贷款和投资者的钱来购置新的房产。他证明了这个概念。赚钱不需要本钱。需要行动的勇气和对价值的敏锐眼光。
So stop saying I can't afford it and start asking how can I afford it. That simple change in question opens your brain to solutions. The world is full of opportunities disguised as problems.
所以，不要再抱怨说‘我负担不起’，而要开始问‘我怎样才能负担得起’。这个简单的问题转变，会让你的大脑向解决方案敞开大门。这个世界充满了伪装成问题的机遇。
So start small, start smart and start right now. Money follows momentum. You create that momentum by seizing opportunities, not by waiting for the perfect conditions. Persevere through failures.
所以从小处着手，明智地开始，现在就行动。金钱追随势头。你通过抓住机会来创造这种势头，而不是等待完美的条件。在失败中坚持不懈。
turned setbacks into motivation. Robert Kiosaki's journey was filled with failures. Remember those surfer wallets that made him a young millionaire at 30? That company went bankrupt shortly after because he hadn't secured his patents.
将挫折转化为动力。罗伯特·清崎的旅程充满了失败。还记得那些冲浪者钱包吗让他在30岁时成为年轻的百万富翁？那家公司不久后就破产了因为他没有保护好他的专利。
He had to watch his early success crumble. Did he quit? No. He started a new business licensing rock band t-shirts and that company went bankrupt, too. He tried his hand at investments and ended up nearly a million dollars in debt in the 1980s.
他只能眼睁睁看着自己早期的成功化为泡影。他辞职了吗？没有。他创办了一家新公司，做摇滚乐队T恤的授权生意，那家公司也破产了，也是。他尝试过投资，结果在20世纪80年代欠了将近一百万美元的债。
By the time he was sleeping in that car, he had failed multiple times in business. Most people would have thrown in the towel right there. But Kiaki didn't. He later said that being broke and desperate, taught him more than any fancy education could.
当他睡在那辆车里的时候，他已经多次创业失败。大多数人到这一步早就放弃了。但基亚基没有。他后来说，那段身无分文、走投无路的日子，教给他的比任何精英教育都多。
He was learning from every failure. And this perseverance is a trait of virtually every self-made millionaire. In fact, studies show that grit, which is the ability to persevere towards long-term goals, is a better predictor of success than IQ or talent.
他从每一次失败中学习。而这种坚持不懈，是几乎每一位白手起家的百万富翁都具备的特质。事实上，研究表明，坚毅，即朝着长期目标坚持不懈的能力，比智商或天赋更能预测成功。
Psychologist Angela Duckworth found that those who stick it out through setbacks outrank the quitters, even if they aren't as gifted on paper. And Kiyosaki embodies this grit. He once said, "Each push is life saying, "Wake up.
心理学家安杰拉·达克沃斯发现那些在挫折中坚持下来的人排名高于放弃者，即使他们在纸面上没那么有天赋。而清崎正是这种坚毅的化身。他曾说过，“每一次推动都是生活在对你说，‘醒醒。
There's something I want you to learn." Every time life knocked him down, he asked, "What's the lesson?" Instead of, "Why me?" That's the mindset you need when you face failure. And you will face failure.
我想让你学会一些东西。”每当生活将他击倒，他都会问：“教训是什么？”而不是“为什么是我？”这就是你面对失败时所需的心态。而你必将面对失败。
Look at any successful entrepreneurs track record, and you'll usually find bankruptcies, broken deals, false starts. It said the average millionaire goes bankrupt 3.5 times in their life.
看看任何成功企业家的过往记录，你通常会发现破产、交易失败、起步受挫。据说百万富翁平均会破产3.5次在他们的一生中。
Think about that. The difference between those millionaires and everyone else is that they didn't stop on failure. Number one, they treated failure as a data point, not a dead end for them.
想想这一点。那些百万富翁和其他人之间的区别在于，他们遇到失败时并未停下脚步。第一，他们把失败视为一个数据点，而非他们的死胡同。
Kiyosaki is a prime example. He failed fast. He learned fast. When his businesses collapsed, he analyzed what went wrong. Lack of patents, wrong partnerships, etc. And he adjusted.
清崎就是一个典型的例子。他很快就失败了。他学得很快。当他的企业倒闭时，他分析了哪里出了问题。缺乏专利、错误的合作伙伴等。而他做出了调整。
He didn't let those failures define him or steal his belief. and eventually his persistence paid off pretty spectacularly. He likes to say the size of your success is measured by the strength of your desire, the size of your dream, and how you handle disappointment along the way.
他没有让那些失败定义自己，也没有让它们偷走自己的信念。最终，他的坚持得到了回报相当惊人。他喜欢说，你成功的大小取决于你渴望的强度，你梦想的大小，以及你如何应对一路上的失望。
So ask yourself, how are you handling disappointment? Do you retreat or do you use it as motivation? When your project flops or your idea gets rejected, you have two choices. You give up or you do what Kiyosaki did and come back smarter.
所以问问你自己，你是如何应对失望的？你是退缩，还是把它当作动力？当你的项目失败或你的想法被拒绝时，你有两个选择。你要么放弃，要么像清崎那样，变得更聪明地回来。
Learn the lesson and try again. This is how you build the resilience muscle. And here's the beautiful thing. Every failure that you go through makes you a little less afraid for the next round.
吸取教训，再试一次。这就是你锻炼韧性肌肉的方式。而美妙之处在于。你经历的每一次失败都会让你少一点恐惧面对下一轮。
You realize that failure won't kill you, but quitting will kill your dream. Kiaki failed forward. Each mistake brought him closer to the strategy that worked. You must do the same.
你意识到失败不会杀死你，但放弃会杀死你的梦想。基阿基在失败中前进。每一次错误都让他更接近奏效的策略。你也必须这样做。
Embrace the setbacks as part of the process. Remember, people who avoid failure also avoid success. Make money work for you. Build assets and passive income. The ultimate key to how Kiyosaki built lasting wealth is this.
将挫折视为过程的一部分。记住，逃避失败的人也会逃避成功。让钱为你工作。构建资产和被动收入。清崎建立持久财富的终极关键就是这个。
He stopped trading time for money and started making money work for him. When you're broke, you initially trade time for money to survive. You get a job, you grind. Kiyosaki did that as a young man in the Marines and later in sales.
他不再用时间换钱而是开始让钱为他工作。当你身无分文时，你最初是用时间换钱来生存。你找份工作，拼命干。清崎年轻时在海军陆战队就这么做了后来在销售行业也是如此。
But he realized that a job alone would never make him rich, which was his goal. It would just pay the bills. So, he shifted focus to building assets, things that generate income even when he isn't personally working.
但他意识到，仅靠一份工作永远无法让他致富，而这正是他的目标。工作只能支付账单。于是，他将重心转向了建立资产，那些能够产生收入的东西，即使他本人不工作。
In the late 1980s, with very little capital, Robert and Kim began investing in real estate. They started small with one or two properties during a time when the market was down. And over the next few years, as the real estate market bmed, those properties appreciated and threw off rental income.
在20世纪80年代末，凭借极少的资本，罗伯特和金开始投资房地产。他们从一两处房产小规模起步，当时市场正处于低迷期。在接下来的几年里，随着房地产市场蓬勃发展，那些房产不断增值，并带来了租金收入。
By 1989, the Kyosakis were officially millionaires from their real estate investments. How did they do it? They reinvested every spare dollar into buying more assets, more apartment units, more property instead of splurging on luxuries.
到1989年，清崎夫妇正式成为了百万富翁，这得益于他们的房地产投资。他们是如何做到的呢？他们把每一块闲钱都再投资于购买更多资产，更多公寓单元，更多房产，而不是挥霍在奢侈品上。
They lived cheaply. Remember, they even lived in a friend's basement for 9 months just to save money. so they could pour money into their investments. This is what Kiyosaki means by pay yourself first.
他们生活节俭。记住，他们甚至住在朋友的地下室里长达9个月，只是为了省钱。这样他们就能把钱投入自己的投资中。这就是清崎所说的“先支付自己”。
Invest in assets before you pay everyone else. Here's a simple definition that he gives. An asset puts money in my pocket. A liability takes money out of my pocket. So, he doubled down on acquiring assets and cut out his liabilities.
在支付给其他人之前，先投资于资产。他给出了一个简单的定义。资产把钱放进我的口袋。负债把钱从我的口袋里拿走。因此，他加倍投资于资产并削减了他的负债。
He didn't buy a fancy car or big house until those assets could pay for them on autopilot. By 1994, their passive income from assets was exceeding their living expenses, which meant financial freedom.
他没有买豪车或大房子直到那些资产能自动为他支付这些开销。到1994年，他们来自资产的被动收入已超过他们的生活开支，这意味着财务自由。
Kiyosaki never had to work again if he didn't want to because his money was now doing the work for him. You need to aim for the same thing. It won't happen overnight, but you can start today, no matter how small.
清崎如果不想工作，就再也不必工作了因为他的钱现在正在为他工作。你需要以此为目标。这不会一夜之间实现，但你可以从今天开始，无论多么微小。
Start building your asset column. Now, maybe that means saving up a few thousand and buying a vending machine that generates $200 a month or investing in dividend stocks or creating a digital product that you can sell online.
开始建立你的资产栏。现在，也许这意味着存下几千块然后买一台每月能产生200美元的自动售货机或者投资分红股或者创建一个数字产品可以在网上出售。
The idea is to create sources of income that aren't tied to your hours worked. Kiaki expanded beyond real estate, too. He created the Rich Dad brand, wrote books, and even a board game called Cash Flow.
这个想法是创造收入来源这些收入不与你工作的小时数挂钩。清崎也把业务扩展到了房地产之外。他创立了“富爸爸”品牌，写了书，甚至还有一款叫《现金流》的桌游。
All of which became assets generating royalties and income streams. He even turned his books into high ticket seminar businesses to further multiply his income. The takeaway for you isn't to run out and start a seminar company.
所有这些都成了产生版税和收入来源的资产。他甚至把自己的书变成了高价研讨会业务，以进一步成倍增加他的收入。你要记住的要点不是跑出去开一家研讨会公司。
It's to think about how you can monetize your knowledge and your skills in more scalable ways. So, could you start a YouTube channel or an online course in your expertise? Could you partner in a business where you own equity?
而是要思考如何将你的知识和技能以更具可扩展性的方式变现。那么，你能不能开一个YouTube频道或者开设一门你专业领域的在线课程？你能不能以持股的方式合伙做生意？
Always ask, is there something that can make money for me even when I'm sleeping? And if it's yes, that's an asset to build. If not, find a way to turn it into one. And remember Kiasaki's fundamental lesson from Rich Dad Poor Dad.
永远要问，有没有什么东西能为我赚钱，即使在我睡觉的时候？如果是肯定的，那就是值得打造的资产。如果不是，就设法把它变成资产。记住清崎的根本教训来自《富爸爸穷爸爸》。
The rich buy assets. The poor buy liabilities. Every time you get a dollar, you face a choice. Invest it into something that will bring more dollars in or spend it on something that won't.
富人购买资产。穷人购买负债。每当你得到一美元，你都会面临一个选择。把它投资到能带来更多美元的事物上或者花在不会带来回报的事物上。
Kiaki built wealth from nothing by consistently choosing to invest in his future rather than inflate his lifestyle prematurely right now. Do the same. Even if you're starting with $10, allocate part of it to your future wealth, put it in a stock index fund, use it to launch a small side hustle, anything that grows.
基阿基从零开始积累了财富通过始终选择投资于他的未来，而不是过早地膨胀他当下的生活方式。你也这样做。即使你只有10美元起步，也要分出一部分用于你未来的财富，把它投入股票指数基金，用它来开展一个小副业，任何能增值的事情。
And over time, these small seeds become a forest. This is how you escape the paycheck to paycheck trap. The goal is passive income, exceeding your expenses. When you hit that, work then becomes optional.
随着时间推移，这些小种子会变成一片森林。这就是你摆脱月光族陷阱的方法。目标是被动收入，超过你的支出。当你达到这一点，工作就变得可有可无。
Kiaki hit it and never look back. It's not magic. It's a formula. Spend less than you earn and invest a difference consistently into assets. If you can master that discipline, even when you have very little, you'll gradually snowball your wealth.
Kiaki达到了这一点，从此不再回头。这不是魔法。这是一个公式。花的比赚的少并将差额持续投资于资产。如果你能掌握这种自律，即使你拥有的很少，你的财富也会逐渐像滚雪球一样增长。
Money will start flowing to you from your investments, not just your labor. That's when you truly go from nothing to something big. As Kiyosaki puts it, once a dollar goes into your asset column, it becomes your employee.
金钱会开始从你的投资中流向你，而不仅仅是你的劳动。那时你才真正从一无所有走向巨大成功。正如清崎所说，一旦一美元进入你的资产栏，它就成了你的雇员。
The best thing about money is that it works 24 hours a day and can work for generations. Start putting your money to work for you, no matter how small the amount. And one day, you'll wake up to a fortune that you created.
金钱最妙之处在于它一天24小时都在工作，而且能为几代人工作。开始让你的钱为你工作吧，无论金额多么微小。总有一天，你会醒来，面对你亲手创造的财富。
Your turn from nothing to something. You've just followed the journey of a man who started with nothing and created a life of wealth. And now it's about you. The difference between just watching this video and living the life of your dreams comes down to one word, action.
轮到你从无到有。你刚刚跟随了一个人的旅程他从一无所有开始，创造了财富人生。而现在，关键在于你。只是观看这个视频和过上梦想生活之间的区别，归结为一个词，行动。
You showed up today. You learned. And that already sets you apart from your friends. Now keep that momentum going. Apply these lessons with conviction. Remember that every legendary success story, including yours, starts with a single step forward in faith.
你今天出现了。你学到了。而这已经让你和朋友们拉开了差距。现在，保持这个势头继续前进。坚定地应用这些经验教训。请记住，每一个传奇的成功故事，包括你的，都始于凭信心向前迈出的一步。
So I want to acknowledge you for being here and doing the work that proves that you are the type of person who won't let excuses define your future. Keep going. Keep believing. Investing is not a talent reserved for the rich.
所以我想感谢你来到这里并做那些证明你是那种不会让借口定义你未来的人。继续前进。继续相信。投资并非富人专属的天赋。
It's a skill you have to learn or you'll stay broke. Every self-made investor started with zero knowledge and had to figure it out through learning and effort. If you keep waiting for someone else to show you how to invest, you'll be stuck watching opportunities pass you by while others multiply their money.
这是一项你必须学会的技能，否则你将一直贫穷。每一位白手起家的投资者都是从零知识开始的，并且不得不通过学习和努力去摸索清楚。如果你一直等着别人来教你怎么投资，你只能眼睁睁看着机会从身边溜走，而别人却在让钱生钱。
At 19 years old, Warren Buffett got rejected by his dream school. He had applied to Harvard Business School and they told him he wasn't good enough. Buffett was crushed. He thought this rejection might derail his ambitions before they even began.
19岁时，沃伦·巴菲特被他梦寐以求的学校拒绝了。他申请了哈佛商学院，他们告诉他，他还不够优秀。巴菲特备受打击。他以为这次拒绝可能会让他的雄心壮志脱轨甚至还未开始。
But instead of giving up, he found another path. He discovered that his hero, Benjamin Graham, was teaching at Columbia University. Buffett applied to Colombia last minute, got accepted, and eagerly soaked up everything Graham had to offer.
但他没有放弃，而是找到了另一条路。他发现他的偶像，本杰明·格雷厄姆，正在哥伦比亚大学任教。巴菲特在最后一刻申请了哥伦比亚大学，被录取了，并如饥似渴地吸收了格雷厄姆传授的一切。
In one cold Saturday, Buffett took a train to Washington DC and literally pounded on the door of a little insurance company called Geico just to learn more. A janitor let him in, and Buffett ended up getting a 4-hour crash course from a Geico executive.
在一个寒冷的周六，巴菲特乘火车到华盛顿特区，径直敲开了一家名为Geico的小型保险公司的门，只为学到更多。一个清洁工让他进去了，巴菲特最终得到了一堂4小时的速成课，授课人是Geico的一位高管。
"No one has ever received a better half-day course," Buffett said. That one bold move led to Buffett's first big investment profit. He made about a 50% gain on Geico stock within a year.
从来没有人上过更好的半天课程，巴菲特说。那一次大胆的举动带来了巴菲特的第一次重大投资利润。他在一年内从Geico股票上获得了约50%的收益。
The point is Buffett felt a burning urgency to learn everything about investing. He didn't wait for a teacher to come to him. He hunted down knowledge. The pressure he felt to prove himself, to seize the opportunity to learn is the same pressure that you're feeling right now.
关键在于，巴菲特感到一种迫切的紧迫感要学习关于投资的一切。他没有等待老师来找他。他主动追寻知识。他感受到的证明自己的压力，抓住学习机会的压力，与你此刻感受到的压力是一样的。
When I was 19, I partnered in my first company. It was a biotech software. I worked 12 hours a day and earned almost no money. I was making about $300 a month and eating the same cheap bean salad for lunch every day.
我19岁时，与人合伙创办了我的第一家公司。那是一家生物技术软件公司。我每天工作12个小时，却几乎赚不到钱。我每个月大约只赚300美元，而且每天午餐都吃同样的廉价豆子沙拉，日复一日。
Month after month, nothing worked. After 9 months, without a single win, my confidence had collapsed. One day, I picked up the phone. I called my business partner and said the words I never thought I'd say.
一个月又一个月，什么都行不通。9个月后，一场胜利都没有，我的信心彻底崩溃了。有一天，我拿起了电话。我打给我的商业伙伴，说出了我从未想过自己会说的话。
I quit. The moment I hung up, I broke down sobbing. I'd never felt like such a failure. I'd always seen myself as a fighter, not a quitter. Yet, there I was quitting. I barely slept that night.
我辞职了。挂断电话的那一刻，我失声痛哭。我从未觉得自己如此失败。我一直认为自己是个斗士，而不是个半途而废的人。然而，那时的我却正在放弃。那晚我几乎没睡。
I was heartbroken and thinking I'd just thrown away my dream. But by morning, a new feeling hit me. Regret. I imagine looking back years later, knowing that I gave up, and the pain felt even worse than my pain of feeling.
我心碎了，想着自己刚刚抛弃了梦想。但到了早上，一种新的感觉击中了我。后悔。我想象多年后回首往事，知道自己放弃了，那种痛苦甚至比感受痛苦的痛苦更甚。
So, I swallowed my pride, went back to my partner, and asked if I can undo my mistake. Be great to take me back. But I knew I couldn't just return to doing the same things. They needed a new strategy.
于是，我放下自尊，回到我的伴侣身边，问我能否挽回我的错误。能重新接纳我就太好了。但我知道我不能只是回去做同样的事情。他们需要一个新的策略。
Instead of trying to figure it all out by myself, I studied how Bill Gates built Microsoft through partnerships. I stopped trying to reinvent the wheel and modeled someone who had already succeeded.
与其试图自己弄清楚一切，我研究了比尔·盖茨是如何通过合作建立微软的。我不再试图白费力气重新发明轮子而是模仿一个已经成功的人。
Within 3 weeks, we landed a $135,000 deal. After months of almost zero income, $13 and half thousand dollars felt like a million dollars. And that one deal saved our business. We kept using that strategy, grew the business to success, and eventually sold the company.
在3周内，我们达成了一笔135,000美元的交易。在经历了几个月几乎零收入之后，13,500美元感觉就像一百万美元。而那一笔交易拯救了我们的生意。我们一直沿用那个策略，把生意发展壮大并取得成功，最终卖掉了公司。
I learned one of the most important lessons of my life. When you feel like quitting, that's the moment you must push yourself to learn to try something new. Under that pressure of failure, I finally opened up to learning from others, and it changed everything.
我学到了我人生中最重要的教训之一。当你想要放弃时，那正是你必须逼迫自己去学习尝试新事物的时刻。在那种失败的压力下，我终于敞开心扉向他人学习，这改变了一切。
Now, maybe you're still thinking, "Well, that sounds great for Buffett or for you, Evan, but I have no idea where to start. I'm not a financial genius. I seriously need someone to help me or I'll mess this up.
现在，也许你还在想，“嗯，这对巴菲特或对你来说听起来很棒，埃文，但我完全不知道从何开始。我不是金融天才。我真的需要有人帮我，否则我会搞砸的。
In fact, one of you, Vashal Bardy, a subscriber, asked me point blank, can anyone help me learn investing? And I get it. When you're new, it feels like you're stumbling in the dark and you desperately want a guide.
事实上，你们中的一位，Vashal Bardy，一位订阅者，直截了当地问我，有人能帮我学习投资吗？我明白。当你初来乍到时，感觉就像在黑暗中摸索，迫切想要有人指引。
You might think you need a finance degree or a mentor holding your hand, or you're worried that you'll lose money because you don't know what you're doing. But thinking that is exactly what is holding you back.
你可能觉得自己需要金融学位，或者有人手把手教你，又或者担心会亏钱，因为你不知道自己在做什么。但正是这种想法在阻碍你前进。
If you keep believing that you're helpless without an expert, you're giving away your power. The truth is you have more resources at your fingertips today than Warren Buffett did at 19, than I did when I got started.
如果你一直认为自己没有专家就无能为力，你就是在放弃自己的力量。事实是，你今天触手可及的资源比沃伦·巴菲特19岁时拥有的还要多，比我刚开始时拥有的还要多，比我自己起步时还要多。
The only permission you need to start learning is your own. Others can help through videos, interviews, books, but nobody can do your push-ups for you. For every excuse you have, I'm not good with numbers.
开始学习唯一需要的许可就是你自己的。他人可以通过视频、访谈、书籍来帮助你，但没有人能替你做俯卧撑。对于你的每一个借口，我都不擅长数字。
I don't have a mentor. I might fail. There's someone out there with the same obstacle who went out and learned investing anyway. If a broke teenager in Omaha could knock on doors to learn finance, if a struggling entrepreneur could model a billionaire strategy to save his business, why not you?
我没有导师。我可能会失败。外面有人面临着同样的障碍却还是走出去学习了投资。如果一个奥马哈的穷困少年能挨家挨户敲门学习金融，如果一个苦苦挣扎的创业者能模仿亿万富翁的策略来拯救他的生意，为什么不是你？
The moment you stop waiting for help and start helping yourself, you'll realize you're not as lost as you think. So, let's break this down. Here's how you can take charge and learn investing, no matter where you're starting from.
当你不再等待帮助开始自助的那一刻，你会发现你并没有自己想象的那么迷茫。那么，让我们来拆解一下。你可以这样掌控并学习投资，无论你从何处起步。
Shift your mindset. Anyone can learn investing. The first thing you must do is believe that you can learn this. If you think investing is only for math geniuses or Wall Street wizards, think again.
转变你的心态。任何人都能学会投资。你必须做的第一件事是相信自己能学会这个。如果你认为投资只属于数学天才或华尔街奇才，那你就大错特错了。
One of the most powerful investing stories is about a man named Ronald Reed, a janitor from Vermont who quietly amassed an $8 million fortune by the time he died in 2014. He had no fancy degree, no high-paying job.
最震撼人心的投资故事之一，是关于一个名叫罗纳德·里德的人，他是来自佛蒙特州的清洁工，却悄悄积累了800万美元的财富，直到2014年他去世时。他没有显赫的学历，没有高薪的工作。
He simply saved and invested consistently over his lifetime. His friends were stunned, but the message is anyone can be a great investor. In his book, The Psychology of Money, Morgan Howell uses Reed's story to drive home that successful investing isn't about social status or IQ.
他只是坚持储蓄和投资贯穿他的一生。他的朋友们都惊呆了，但这个故事告诉我们，任何人都能成为伟大的投资者。在他的书《金钱心理学》中，摩根·豪威尔用里德的故事强调成功的投资与社交地位或智商无关。
It's about mindset and behavior. Modern psychology backs this up. The research on growth mindset shows that if you believe skills can be developed, you perform better and go further.
它关乎心态与行为。现代心理学支持这一点。关于成长型思维的研究表明，如果你相信技能是可以培养的，你就会表现更好，走得更远。
And investing is no exception. It's a set of skills you can improve with study and practice, not some innate talent you either have or you don't. Billionaire investor Charlie Mer put it like this.
投资也不例外。它是一套可以通过学习和练习来提高的技能，而不是某种要么有要么没有的天赋。亿万富翁投资者查理·芒格是这样说的。
I constantly see people rise in life who are not the smartest, but they are learning machines. They go to bed every night a little wiser than they were when they got up. So, becoming a learning machine is far more important than having a high IQ or making one lucky trade.
我不断看到生活中那些崛起的人并不是最聪明的，但他们是学习机器。他们每天晚上睡觉时都比早上起床时稍微聪明一点。所以，成为一台学习机器远比拥有高智商或做成一笔幸运的交易重要得多。
Adopt the identity of a student of investing. Commit to being the person who reads, who asks questions, who tries things. Did you know that in a 5-year study of rich people's habits, 88% of self-made millionaires, reported that they read for at least 30 minutes every day to educate themselves?
采纳投资学习者的身份。致力于成为那个阅读的人，那个提出问题的人，那个尝试新事物的人。你知道吗，在一项针对富人习惯的5年研究中，88%白手起家的百万富翁，报告说他们每天至少阅读30分钟来教育自己？
They weren't born knowing how money works. They devoured knowledge daily until it started to click. Warren Buffett, one of the richest investors on the planet, famously said that he reads 500 pages a day because that's how knowledge works.
他们并非生来就懂得金钱如何运作。他们每天如饥似渴地汲取知识，直到它开始变得清晰。沃伦·巴菲特，全球最富有的投资者之一，曾说过他每天阅读500页书，因为知识就是这样积累的。
It builds up like compound interest. And he added that anyone can do it, but most people won't. So you can prove him wrong. Start viewing yourself as a lifelong learner of finance.
它像复利一样累积。他还说任何人都能做到，但大多数人不会去做。所以你可以证明他错了。开始把自己看作一个终身的金融学习者。
You don't have to read 500 pages today, but do read something. Replace the thought, I can't learn investing with, I'm learning investing every day. Every expert was once a beginner who decided to learn.
你不必今天就读500页，但一定要读点什么。替换想法，我无法学习投资，我每天都在学习投资。每位专家都曾是决定学习的初学者。
And so embrace that mindset today. Model the masters. Learn from the great investors. The fastest way to learn investing is to stand on the shoulders of giants. You don't have to invent a strategy from scratch.
所以今天拥抱这种心态吧。模仿大师。向伟大的投资者学习。学习投资最快的方法就是站在巨人的肩膀上。你不需要从零开始发明一种策略。
You can model the masters. I built my YouTube channel on this idea. Success leaves clues in my own life, modeling Bill Gates's partnership strategy, saved my business. In the investing world, the giants have left road maps in the forms of books and letters and interviews.
你可以效仿大师。我的YouTube频道就是基于这个理念建立的。成功在我自己的生活中留下了线索，模仿比尔·盖茨的合作策略，挽救了我的生意。在投资界，巨头们留下了路线图以书籍、信件和采访的形式。
Seek them out. You can start with the classics. Warren Buffett became Warren Buffett by studying others. He read Ben Graham's book, The Intelligent Investor, at age 20, and it changed his life.
去寻找它们吧。你可以从经典开始。沃伦·巴菲特是通过研究他人成为沃伦·巴菲特的。他读了本·格雷厄姆的书，《聪明的投资者》，在20岁时，这改变了他的一生。
In fact, Buffett calls The Intelligent Investor by far the best book on investing ever written. So, why not read the book The Greatest Investor Used Himself? There's a treasure trove of wisdom available to you from investors who've been through it all.
事实上，巴菲特称《聪明的投资者》是有史以来关于投资的最好的书。那么，为什么不读一读这位最伟大投资者自己用过的书呢？那里有一座智慧宝库可供你从那些历经一切的投资者那里获取。
Here are a few must-read resources that can kickstart your education. So, we talked about the intelligent investor by Ben Graham. That's a definitive book on value investing. And Warren Buffett credits this book for shaping his investing philosophy.
这里有一些必读资源可以开启你的学习之旅。我们谈到了本·格雷厄姆的《聪明的投资者》。那是价值投资领域的权威著作。沃伦·巴菲特将他的投资哲学归功于这本书的塑造。
Again, calling it the best book about investing ever written. It will teach you how to think about stocks for the long run and not fall for short-term market swings. Next is One Up on Wall Street by Peter Lynch.
他再次称其为有史以来关于投资的最佳著作。它将教你如何从长远角度思考股票而不被短期市场波动所迷惑。接下来是彼得·林奇的《华尔街操盘手日记》。
It's a read that shows how average people can beat the pros by investing in what they know. So Lynch was one of the most successful mutual fund managers ever and he writes in pretty plain English for beginners.
这本书展示了普通人如何战胜专业人士，通过投资他们了解的东西。林奇是有史以来最成功的共同基金经理之一，他用非常通俗易懂的英语为初学者写作。
The book proves that your everyday knowledge, the stores that you shop at, the trends you see can translate into great investments. It's empowering and practical for first-time investors.
这本书证明了你的日常知识，你购物的商店，你看到的趋势都可以转化为绝佳的投资。它对首次投资者来说既赋权又实用。
And third is The Psychology of Money by Morgan Hel. It's a modern classic on the behavioral side of investing. And so Hel's insight is that mastering investing isn't just about what you know, it's about how you think and act.
第三本是摩根·赫尔的《金钱心理学》。这是投资行为方面的现代经典之作。赫尔的洞见在于，精通投资不仅仅关乎你知道什么，更关乎你如何思考和行动。
So he shares 19 short stories that show how our mindset and habits impact our financial success. So this book teaches you how to manage your fear, your greed, and in patience, the emotions that most often hurt investors more than a lack of knowledge.
因此他分享了19个短篇故事，展示我们的心态和习惯如何影响我们的财务成功。所以这本书教你如何管理你的恐惧，你的贪婪，以及耐心，这些情绪对投资者的伤害，往往比缺乏知识更大。
So absorb the wisdom from these masters. Read Buffett's annual shareholders letters. They are free and they're online. You can learn how he analyzes businesses. Watch interviews with investors like Ray Dalio or Kathy Wood or Chamath Palahabatia.
所以，吸收这些大师的智慧吧。阅读巴菲特的年度致股东信。它们是免费的，而且是在线的。你可以学习他如何分析企业。观看对雷·达里奥等投资者的采访或者凯西·伍德或查马斯·帕拉哈巴蒂亚。
We've done top 10s on all of these people to see how they approach decision-making. When you study the grades, you're essentially getting mentored by them across time and space. It can collapse your learning curve dramatically.
我们对所有这些人都做过十大排行，以了解他们如何做决策。当你研究这些评分时，你本质上是在接受他们的指导跨越时间和空间。这能极大地缩短你的学习曲线。
But remember, learning alone isn't enough. You'll need to actually put it into practice. Which brings us to the next point. Start small, learn by doing. You can read a hundred books on investing, but nothing will teach you faster than actually doing it.
但请记住，仅仅学习是不够的。你需要真正将其付诸实践。这就引出了下一点。从小处着手，边做边学。你可以读一百本关于投资的书，但没有什么比实际去做能让你学得更快。
It's like learning to ride a bicycle. At some point, you have to hop on and start to pedal. Start small and get your feet wet. Open a brokerage account or even a simulated trading account if you're nervous and make your first tiny investment.
这就像学骑自行车一样。到了某个时候，你必须跳上去开始踩踏板。从小处着手，先试试水。开设一个经纪账户甚至一个模拟交易账户如果你感到紧张，就进行你的第一笔小额投资。
It could be as little as $50 or $100 in an index fund or a company that you believe in. The amount isn't going to make you rich. That's not the point. The point is to turn theory into experience.
可以少到50美元或100美元投资于指数基金或者你信任的公司。这笔钱不会让你变得富有。这不是重点。关键是要把理论转化为经验。
Studies on learning show that active practice beats passive study by a mile. Educational research illustrates that people retain up to 75% of what they learn when they practice by doing compared to maybe 10% retention from reading about it.
关于学习的研究表明，主动练习远胜于被动学习，差距悬殊。教育研究显示，人们通过动手实践学习时，能记住高达75%的所学内容，相比之下，大约只有10%的阅读留存率。
In other words, you could read about investing for a year and still feel unsure. But if you actually invest, even with play money, you start internalizing the lessons. You'll feel the emotional ups and downs of the market.
换句话说，你可能读了一年的投资书籍仍然感到不确定。但如果你真正去投资，哪怕只是用虚拟资金，你便开始内化这些经验。你会感受到市场的情绪起伏。
learn how to place orders and see how you react when a stock you bought drops 10% which it will at some point. Those experiences are invaluable. They give you feedback that no book or video can fully simulate.
学习如何下单，并看看自己会作何反应当你买入的股票下跌10%时它迟早会这样。这些经历无比宝贵。它们会给你反馈这是任何书本或视频都无法完全模拟的。
So keep your initial stake small so your early mistakes are cheap. Think of any minor loss as tuition fees in the school of investing. Right? Every mistake is showing you what not to do the next time.
所以初始投入要小这样早期的错误代价就低。把任何小损失当作投资学校的学费。对吧？每一个错误都在告诉你下次不要做什么。
And nearly every great investor went through a phase of rors and learning. The key is they learned and they didn't quit. And as you gain confidence, you can gradually invest more. Most successful investors begin with basic low-risk portfolios and learn by doing, growing bolder as their knowledge increases.
几乎每一位伟大的投资者都经历过一个犯错和学习的阶段。关键在于他们学到了，而且没有放弃。随着你信心增强，你可以逐步增加投资。大多数成功的投资者都是从基本的低风险投资组合开始，在实践中学习，随着知识增长而变得更加大胆。
You might start with a simple index fund or a few stocks. And over time, as you study and observe, you'll get better at identifying what makes a good investment for you. And here's a practical approach.
你可以从简单的指数基金或几只股票开始。随着时间的推移，当你学习和观察时，你会更善于识别什么是对你而言好的投资。这里有一个实用的方法。
Keep an investing journal. Each time you buy or sell something, jot down why you did it. For example, I bought company X because I think their new product will increase profits next year.
坚持写投资日记。每次你买入或卖出某样东西时，记下你这么做的原因。例如，我买了X公司因为我认为他们的新产品会在明年增加利润。
Or I sold Y because I panicked when it fell 5% in a day. Review these notes periodically. Patterns will emerge and teach you about your own psychology. Maybe you'll see that you sell too quickly out of fear or that your best decisions were when you stuck to companies that you understand.
或者我卖出Y是因为它一天内下跌5%时我慌了。定期回顾这些笔记。规律将会浮现并让你了解自己的心理。也许你会发现，自己常因恐惧而过早卖出或者你最好的决策是在你坚持持有自己理解的公司时做出的。
This internal reflection turns experience into wisdom. And don't be afraid to ask questions and engage with communities. Join an investing forum or find peers who are also learning.
这种内在反思将经验转化为智慧。不要害怕提问并参与社区交流。加入一个投资论坛，或者找到同样在学习的人。
Teaching somebody else what you just learned is another powerful way to solidify the knowledge. And remember there's a learning pyramid. Teaching others has the highest retention. You could share a bit of what you learned from a book or discuss a small investing experiment.
把刚学到的东西教给别人是另一种强大的巩固知识的方式。记住，有一个学习金字塔。教别人的留存率最高。你可以分享一点你从书中学到的东西或者讨论一个小型投资实验。
It will make you more confident that hey I do know a lot of things. Now the bottom line is this action creates clarity. So the the fog of I don't know what I'm doing begins to lift as soon as you start placing that first trade or start that first investing project. Suddenly PE ratios, index funds, dividends, they're not just concepts.
这会让你更加自信嘿，我确实懂很多事情。现在底线是，这个行动会带来清晰。所以那种“我不知道自己在做什么”的迷雾开始消散，就在你开始第一笔交易或启动第一个投资项目的时候。突然间，市盈率、指数基金、股息，它们不再只是概念。
They're real things that you're interacting with. Every step you take gives you a little more confidence and a little more confidence. So start now with whatever small step you can.
它们是你正在与之互动的真实事物。你迈出的每一步都会给你多一点信心再多一点信心。所以现在就从你能迈出的一小步开始吧。
Buy one share of that company you admire or set up an automatic transfer of $20 a week into an investment account. Get in the game and learn as you go. Stay consistent for the long term.
买一股你欣赏的那家公司的股票或者设定每周自动转账20美元到一个投资账户里。投身其中，边做边学。长期保持一致性。
Remember that investing is a long-term game. The goal isn't to get rich by next Tuesday. It's to build wealth and knowledge steadily year after year. So, as you start learning and investing, think of it like a marathon.
记住，投资是一场长期游戏。目标不是在下周二之前暴富。而是年复一年地稳步积累财富和知识。所以，当你开始学习和投资时，把它想象成一场马拉松。
It's not a sprint. Consistency and patience are your superpowers here. Now, there will be times when you feel discouraged or confused. Maybe the market dips and your portfolio loses some value or you hit a complex concept that frustrates you.
这不是短跑冲刺。坚持和耐心是你在这里的超能力。现在，有时候你会感到气馁或困惑。也许市场下跌，你的投资组合会损失一些价值或者你遇到一个让你感到沮丧的复杂概念。
Expect that. It happens to every investor, no matter how experienced. The ones who succeed aren't the ones who never have any doubts. They're the ones who persist through them. Volatility in your emotions and in the market is part of this process.
要预料到这一点。每个投资者都会遇到这种情况，无论多么有经验。成功的人并非那些从未有过任何怀疑的人。而是那些在怀疑中坚持下来的人。你情绪上的波动以及市场上的波动都是这个过程的一部分。
As one investment guide puts it, the market will prove you wrong at times. You will make mistakes, but learning to be a successful investor is a gradual process and sticking with it for the long run is crucial.
正如一位投资指南所说，市场有时会证明你是错的。你会犯错，但学会成为一名成功的投资者是一个渐进的过程长期坚持下去至关重要。
So when things go wrong, don't beat yourself up. Analyze it, learn the lesson, and keep moving forward. Remember, every setback is an opportunity to learn. So make a habit of continuous learning and investing.
所以当事情出错时，不要苛责自己。分析它，吸取教训，然后继续前进。记住，每一次挫折都是一次学习的机会。所以，要养成持续学习和投资自己的习惯。
So, for example, commit to reading one investing article or a few pages of a book or one video no matter what. Commit to putting a little money aside every month to invest no matter what the market is doing.
所以，举个例子，坚持阅读一篇投资文章或几页书或一个视频，无论如何。坚持每月存一点钱去投资，无论市场在做什么。
This discipline builds momentum and over time your knowledge compounds just like your money does. Think of how compound interest works. A little growth each day can lead to massive growth over years.
这种自律会积累动力，随着时间的推移，你的知识会复利增长，就像你的钱一样。想想复利是如何运作的。每天一点增长多年后可以带来巨大的增长。
Knowledge compounds, too. Every new thing you learn builds on the last and expands your ability to make good decisions. So five years from now, if you stay consistent, you'll look back and be amazed at how far you've come both in your portfolio and in your understanding.
知识也会复利。你学到的每一样新东西都建立在前一个之上并扩展你做出正确决定的能力。所以五年后，如果你保持一贯，你会回头看，并惊讶于你走了多远无论是在你的投资组合中还是在你的理解中。
It also helps to keep your why in mind. Why do you want to learn investing in the first place? Is it to secure your family's future? You want to achieve financial freedom? You want to not feel clueless when money decisions come up?
记住你的初衷也会有所帮助。你最初为什么想学习投资？是为了保障你家人的未来吗？你想实现财务自由吗？你想在涉及金钱决策时不再感到茫然无措吗？
Whatever it is, write it down. Think about it. In tough moments, revisit your why. It can help give you more patience. When you know you're in this for the long haul, the day-to-day bumps don't shake you as much.
不管是什么，把它写下来。好好想想。在艰难时刻，重温你的初心。这能帮你更有耐心。当你知道这是一场持久战时，日常的磕磕绊绊就不会那么动摇你。
You start thinking like an investor who asks, "What will this be worth in 5 or 10 years?" instead of panicking over today's news. And one more reminder, celebrate your progress, not perfection.
你开始像投资者一样思考，问自己：“这在5年或10年后会值多少？”而不是对今天的新闻感到恐慌。还有一个提醒，庆祝你的进步，而不是完美。
Did you finish reading your first investment book? Awesome. Did you make your first profitable trade, even if it was only a $20 gain? Amazing, right? These are milestones. By acknowledging them, you reinforce the identity that you are an investor.
你读完你的第一本投资书了吗？太棒了。你完成第一笔盈利交易了吗，即使只赚了20美元？很神奇，对吧？这些都是里程碑。通过认可它们，你强化了自己作为投资者的身份。
now a learner. You're a doer. You're someone who actively is building their future. And that identity shift that becomes everything. You're no longer the person wondering, "Can anyone help me learn investing?"
现在是一名学习者。你是个实干家。你是一个积极构建自己未来的人。而这种身份的转变会成为一切。你不再是在想“有人能教我投资吗？”的那个人了。
You're the person who is helping yourself learn it every single day. You made it this far in the video, which tells me that you're serious about your financial future. Every investing master was once a beginner who simply refused to give up.
你是那个正在帮助自己每天学习的人。你看到了视频的这里，这告诉我你很认真对待你的财务未来。每一位投资大师都曾是初学者，只是他们拒绝放弃。
And now you're on the same path. So, keep feeding your mind. Keep taking action, no matter how small. And be proud that you're doing what most people only talk about. By showing up and learning today, you've already set yourself apart from most people.
而现在你正走在同一条路上。所以，持续充实你的思想。继续采取行动，无论多么微小。并为你正在做的事感到自豪这是大多数人只会空谈的事。今天来到这里学习，你已经让自己脱颖而出，超越了大多数人。
And congratulations. You're one video closer to who you're meant to be. Believe. To learn how to start a profitable business without money, experience, or connections, check the video right there next to me.
恭喜你。你离成为命中注定的自己又近了一个视频。相信。要学习如何在没有资金、经验或人脉的情况下创办一家盈利的企业，请看我旁边那里的视频。
I think you'll love it. Continue to believe, and I'll see you there. 99% of small businesses, you can start with next to no capital. It's more about Resources are never the problem.
我想你会喜欢的。继续相信，我们到时见。99%的小企业，你几乎可以零资本起步。更重要的是资源从来都不是问题。
It's a lack of resourcefulness is why you fail.
缺乏足智多谋才是你失败的原因。
